Marshall County, Alabama: commercial real estate data.
Marshall County, Alabama has a population of 99,748 across 566 square miles, up 4.7 percent since the 2020 census base. County output reached $5.28 bn in 2024, 2,010 establishments operate here, and the SBA record carries 44 7(a) approvals worth $23.5 m.
121 sourced county values · tier FULL · 11 sections
Marshall County
How many people live in Marshall County
- Population99,748
- Households36,459
- Average household size2.74
- Median household income$62,571
- Median age38.5
- Median gross rent$795 per month
- Median owner-occupied home value$201,500
- Home value to household income3.2 times
- Annual rent as a share of median income15.2 percent
- Adults 25 and over with a bachelor degree or higher21.5 percent
- Adults 25 and over with a graduate degree7.1 percent
- Adults 25 and over65,581
- Population under 1825,941
- Share under 1826.0 percent
- Population 65 and over17,050
- Share 65 and over17.1 percent
- Working age population, 18 to 6456,757
- Civilian labor force43,732
- Unemployment rate3.9 percent
- Labor force participation, adults 18 and over59.3 percent
- Rank by population among Alabama counties14th of 67
- Rank by population among US county-equivalents621st
Marshall County is the 14th largest of 67 Alabama counties by population. A median home costs 3.2 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 26.0 percent against 17.1 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Marshall County
Is Marshall County growing
- Population change since the 2020 census base4.66 percent
- Census 2020 base population97,609
- Births, 20241,553
- Deaths, 20241,266
- Natural change, 2024287
- Net domestic migration, 2024410
- Net international migration, 2024415
- Total net migration, 2024825
- Cumulative net domestic migration, 2021 to 20242,680
- Rank by growth among US county-equivalents584th
The county has grown 4.66 percent since the 2020 census base. Migration contributed more to 2024 change than births over deaths, so demand here follows people arriving rather than families forming.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Marshall County
Where people moving to Marshall County come from
- Tax returns filed by households arriving2,209
- People arriving, from those returns4,388
- Adjusted gross income arriving$141.2 m
- Net adjusted gross income movement$0
- Average income of an arriving household$63,927
- Largest single originMarshall County Non-migrants (32,327 households)
- Largest single destination (32,327 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Marshall County Non-migrants | 32,327 | 70,516 | $2.22 bn |
| Other flows - Different State | 782 | 1,508 | $58.8 m |
| Other flows - South | 470 | 899 | $28.5 m |
| Madison County | 370 | 744 | $31.7 m |
| Etowah County | 230 | 459 | $9.0 m |
| Other flows - Same State | 172 | 330 | $10.4 m |
| DeKalb County | 171 | 376 | $6.4 m |
| Other flows - West | 145 | 288 | $18.5 m |
The largest single source of arrivals is Marshall County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Marshall County
What the Marshall County economy runs on
- County GDP, 2024$5.28 bn
- County GDP, 2023$5.01 bn
- GDP change, 2023 to 20245.4 percent
- GDP change over five years39.7 percent
- Rank by GDP among Alabama counties13th
- Rank by GDP among US county-equivalents689th
- GDP per resident$52,917
Output grew 5.4 percent in the latest year and 39.7 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Marshall County
Who employs people in Marshall County
- Covered employment, annual average40,812
- Establishments reporting2,582
- Average annual pay$48,206
- Average weekly wage$927
- Sector 31-33, employment12,713
- Sector 31-33, average annual pay$52,075
- Sector 44-45, employment5,429
- Sector 44-45, average annual pay$35,419
- Sector 72, employment3,562
- Sector 72, average annual pay$20,455
- Sector 62, employment3,039
- Sector 62, average annual pay$52,043
- Sector 56, employment1,973
- Sector 23, employment1,318
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 12,713 | 150 | $52,075 |
| Sector 44-45 | 5,429 | 464 | $35,419 |
| Sector 72 | 3,562 | 222 | $20,455 |
| Sector 62 | 3,039 | 298 | $52,043 |
| Sector 56 | 1,973 | 116 | $35,372 |
| Sector 23 | 1,318 | 217 | $60,581 |
| Sector 48-49 | 1,190 | 90 | $57,165 |
| Sector 42 | 1,022 | 114 | $56,917 |
The largest sector is the biggest private employer group at 12,713 jobs, 31.2 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Marshall County
What businesses operate in Marshall County
- Establishments, all industries2,010
- Employment at those establishments36,646
- Annual payroll$1.66 bn
- Establishments per 1,000 residents20.2
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Marshall County
What is being built in Marshall County
- Housing units authorised by permit, 2024163
- Declared construction value permitted$38.1 m
- Single family units authorised161
- Multifamily units authorised2
- Multifamily share of units1.2 percent
- Average declared value per unit$233,603
- Units authorised per 1,000 households4.5
Multifamily is 1.2 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Marshall County
How much SBA lending happens in Marshall County
- 7(a) approvals recorded44
- 7(a) gross approval dollars$23.5 m
- Average 7(a) approval$535,150
- Median 7(a) approval$400,000
- 10th percentile approval$31,000
- 90th percentile approval$1,020,000
- Largest single approval$2,895,000
- Jobs reported supported, 7(a)436
- Jobs per approval9.9
- Distinct 7(a) lenders active22
- Distinct industries receiving approvals32
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer22.7 percent
- Loans on real estate terms10
- Loans on working capital terms, 120 months or shorter30
- Franchise loans9
- Franchise share of approvals20.5 percent
- Leading industry by approval countFull-Service Restaurants (3)
- Most active lenderCitizens Bank & Trust (6)
- 504 approvals recorded28
- 504 gross approval dollars$27.6 m
- Average 504 approval$986,857
- Median 504 approval$541,000
- Distinct CDCs active4
- 504 jobs per approval11.4
- 504 jobs per million dollars approved11.5
- Most active CDCSouthern Development Council (16)
- 7(a) share of SBA approvals61.1 percent
- Combined SBA approval dollars$51.2 m
The average approval of $535,150 sits close to the median of $400,000, so lending here is fairly evenly sized rather than driven by a few large deals. Only 22.7 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Marshall County
Do SBA loans in Marshall County get paid back
- Loans with a final outcome recorded5
- Paid in full5
- Charged off0
- Status: Exempt from disclosure28
- Status: Cancelled8
- Status: Paid in full5
- Status: Committed, not yet disbursed3
Too few loans have reached a final outcome to publish a charge off rate. only 5 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Marshall County
Which parts of Marshall County get the lending
- Places in the county with recorded lending7
- Guntersville, approvals15
- BOAZ, approvals9
- Albertville, approvals8
- Arab, approvals5
- UNION GROVE, approvals3
- GRANT, approvals2
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Guntersville | 15 | $5,913,700 |
| BOAZ | 9 | $4,912,000 |
| Albertville | 8 | $7,974,600 |
| Arab | 5 | $2,812,300 |
| UNION GROVE | 3 | $814,000 |
| GRANT | 2 | $355,000 |
| SCOTTSBORO | 2 | $765,000 |
Guntersville accounts for 15 approvals against 9 in BOAZ. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Marshall County
How big is Marshall County
- Land area566 sq mi
- Rank by land area among Alabama counties61st of 67
- Width, east to west29.9 mi
- Height, north to south34.6 mi
- Geographies sharing a boundary7
- Residents per square mile of land176
- Establishments per square mile3.55
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Marshall County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Marshall County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population99,748
- Households36,459
- Average household size2.74
- Median household income$62,571
- Median age38.5
Common questions
Marshall County questions, answered from the record.
How many people live in Marshall County, Alabama?
99,748, in 36,459 households, ranking 14th of 67 Alabama counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Marshall County growing?
The population has grown 4.66 percent since the 2020 census base. In 2024 there were 1,553 births against 1,266 deaths, with net migration of 825. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Marshall County?
$62,571. The median owner-occupied home is valued at $201,500, which is 3.2 times income, and median gross rent is $795 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Marshall County?
2,010 establishments, employing 36,646 people with an annual payroll of $1.66 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Marshall County?
Average annual pay is $48,206, or $927 a week, across 40,812 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Marshall County?
44 7(a) approvals totalling $23.5 m since FY2020, across 22 lenders, with a median approval of $400,000, plus 28 504 approvals worth $27.6 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Marshall County?
163 housing units were authorised by permit in 2024, with a declared construction value of $38.1 m. Multifamily was 1.2 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Marshall County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Marshall County come from?
The largest single origin is Marshall County Non-migrants, with 32,327 households. Arriving households report an average income of $63,927 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Marshall County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Marshall County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.