Winston County, Alabama: commercial real estate data.
Winston County, Alabama has a population of 23,682 across 613 square miles, up 1.4 percent since the 2020 census base. County output reached $1.14 bn in 2024, 412 establishments operate here, and the SBA record carries 4 7(a) approvals worth $783,500.
105 sourced county values · tier FULL · 11 sections
Winston County
How many people live in Winston County
- Population23,682
- Households9,420
- Average household size2.51
- Median household income$57,256
- Median age45.4
- Median gross rent$803 per month
- Median owner-occupied home value$118,900
- Home value to household income2.1 times
- Annual rent as a share of median income16.8 percent
- Adults 25 and over with a bachelor degree or higher14.3 percent
- Adults 25 and over with a graduate degree5.6 percent
- Adults 25 and over17,059
- Population under 184,884
- Share under 1820.6 percent
- Population 65 and over5,210
- Share 65 and over22.0 percent
- Working age population, 18 to 6413,588
- Civilian labor force10,276
- Unemployment rate3.6 percent
- Labor force participation, adults 18 and over54.7 percent
- Rank by population among Alabama counties42nd of 67
- Rank by population among US county-equivalents1706th
Winston County is the 42nd largest of 67 Alabama counties by population. A median home costs 2.1 times median household income, which is an affordable ownership market by national standards. Residents 65 and over outnumber those under 18, at 22.0 percent against 20.6 percent, which points demand at health care, services and single storey product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Winston County
Is Winston County growing
- Population change since the 2020 census base1.40 percent
- Census 2020 base population23,540
- Births, 2024272
- Deaths, 2024377
- Natural change, 2024-105
- Net domestic migration, 2024248
- Net international migration, 202456
- Total net migration, 2024304
- Cumulative net domestic migration, 2021 to 2024841
- Rank by growth among US county-equivalents1369th
The county has grown 1.40 percent since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Winston County
Where people moving to Winston County come from
- Tax returns filed by households arriving567
- People arriving, from those returns1,089
- Adjusted gross income arriving$47.1 m
- Net adjusted gross income movement$0
- Average income of an arriving household$83,048
- Largest single originWinston County Non-migrants (7,333 households)
- Largest single destination (7,333 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Winston County Non-migrants | 7,333 | 15,766 | $493.3 m |
| Other flows - Different State | 133 | 254 | $14.9 m |
| Walker County | 108 | 226 | $10.7 m |
| Other flows - South | 105 | 201 | $13.0 m |
| Other flows - Same State | 97 | 184 | $6.8 m |
| Marion County | 76 | 155 | $2.8 m |
| Cullman County | 52 | 99 | $3.0 m |
| Jefferson County | 29 | 47 | $3.1 m |
The largest single source of arrivals is Winston County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Winston County
What the Winston County economy runs on
- County GDP, 2024$1.14 bn
- County GDP, 2023$1.09 bn
- GDP change, 2023 to 20244.8 percent
- GDP change over five years28.9 percent
- Rank by GDP among Alabama counties39th
- Rank by GDP among US county-equivalents1737th
- GDP per resident$48,177
Output grew 4.8 percent in the latest year and 28.9 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Winston County
Who employs people in Winston County
- Covered employment, annual average7,998
- Establishments reporting538
- Average annual pay$51,725
- Average weekly wage$995
- Sector 31-33, employment3,465
- Sector 31-33, average annual pay$63,677
- Sector 44-45, employment793
- Sector 44-45, average annual pay$28,814
- Sector 62, employment773
- Sector 62, average annual pay$38,335
- Sector 42, employment302
- Sector 42, average annual pay$60,619
- Sector 23, employment238
- Sector 52, employment124
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 3,465 | 56 | $63,677 |
| Sector 44-45 | 793 | 93 | $28,814 |
| Sector 62 | 773 | 71 | $38,335 |
| Sector 42 | 302 | 26 | $60,619 |
| Sector 23 | 238 | 37 | $58,468 |
| Sector 52 | 124 | 30 | $51,810 |
| Sector 54 | 107 | 36 | $51,263 |
| Sector 81 | 99 | 22 | $59,660 |
The largest sector is the biggest private employer group at 3,465 jobs, 43.3 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Winston County
What businesses operate in Winston County
- Establishments, all industries412
- Employment at those establishments6,213
- Annual payroll$281.0 m
- Establishments per 1,000 residents17.4
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Winston County
What is being built in Winston County
- Housing units authorised by permit, 20241
- Declared construction value permitted$25,000
- Single family units authorised1
- Multifamily units authorised0
- Multifamily share of units0.0 percent
- Average declared value per unit$25,000
- Units authorised per 1,000 households0.1
Multifamily is 0.0 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Winston County
How much SBA lending happens in Winston County
- 7(a) approvals recorded4
- 7(a) gross approval dollars$783,500
- Average 7(a) approval$195,875
- Median 7(a) approval$147,000
- 10th percentile approval$25,000
- 90th percentile approval$583,200
- Largest single approval$583,200
- Jobs reported supported, 7(a)33
- Jobs per approval8.3
- Distinct 7(a) lenders active2
- Distinct industries receiving approvals3
- Median 7(a) term300 months
- Share of loans on real estate terms, 240 months or longer50.0 percent
- Loans on real estate terms2
- Loans on working capital terms, 120 months or shorter2
- Franchise loans0
- Franchise share of approvals0.0 percent
- Leading industry by approval countOffices of Physicians (except Mental Health Specialists) (2)
- Most active lenderBankFirst Financial Services (3)
The average approval of $195,875 sits close to the median of $147,000, so lending here is fairly evenly sized rather than driven by a few large deals. 50.0 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Winston County
Do SBA loans in Winston County get paid back
- Loans with a final outcome recorded0
- Paid in full0
- Charged off0
- Status: Cancelled1
- Status: Exempt from disclosure3
Too few loans have reached a final outcome to publish a charge off rate. only 0 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Winston County
Which parts of Winston County get the lending
- Places in the county with recorded lending2
- HALEYVILLE, approvals3
- DOUBLE SPRINGS, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| HALEYVILLE | 3 | $636,500 |
| DOUBLE SPRINGS | 1 | $147,000 |
HALEYVILLE accounts for 3 approvals against 1 in DOUBLE SPRINGS. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Winston County
How big is Winston County
- Land area613 sq mi
- Rank by land area among Alabama counties47th of 67
- Width, east to west30.1 mi
- Height, north to south21.7 mi
- Geographies sharing a boundary5
- Residents per square mile of land39
- Establishments per square mile0.67
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No 504 approvals recorded in this county in the FOIA release covering FY2010 onward.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Winston County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Winston County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population23,682
- Households9,420
- Average household size2.51
- Median household income$57,256
- Median age45.4
Common questions
Winston County questions, answered from the record.
How many people live in Winston County, Alabama?
23,682, in 9,420 households, ranking 42nd of 67 Alabama counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Winston County growing?
The population has grown 1.40 percent since the 2020 census base. In 2024 there were 272 births against 377 deaths, with net migration of 304. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Winston County?
$57,256. The median owner-occupied home is valued at $118,900, which is 2.1 times income, and median gross rent is $803 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Winston County?
412 establishments, employing 6,213 people with an annual payroll of $281.0 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Winston County?
Average annual pay is $51,725, or $995 a week, across 7,998 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Winston County?
4 7(a) approvals totalling $783,500 since FY2020, across 2 lenders, with a median approval of $147,000. These are approvals recorded in the release, not loans disbursed.
What is being built in Winston County?
1 housing units were authorised by permit in 2024, with a declared construction value of $25,000. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Winston County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Winston County come from?
The largest single origin is Winston County Non-migrants, with 7,333 households. Arriving households report an average income of $83,048 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Winston County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Winston County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.