HomeCaliforniaPlacer County
Placer County, California: commercial real estate data.
Placer County, California has a population of 419,156 across 1,407 square miles, up 7.2 percent since the 2020 census base. County output reached $34.30 bn in 2024, 12,180 establishments operate here, and the SBA record carries 729 7(a) approvals worth $390.7 m.
129 sourced county values · tier FULL · 12 sections
Placer County
How many people live in Placer County
- Population419,156
- Households157,954
- Average household size2.65
- Median household income$115,998
- Median age42.5
- Median gross rent$2,069 per month
- Median owner-occupied home value$688,100
- Home value to household income5.9 times
- Annual rent as a share of median income21.4 percent
- Adults 25 and over with a bachelor degree or higher43.2 percent
- Adults 25 and over with a graduate degree15.2 percent
- Adults 25 and over297,631
- Population under 1891,287
- Share under 1821.8 percent
- Population 65 and over85,822
- Share 65 and over20.5 percent
- Working age population, 18 to 64242,047
- Civilian labor force206,228
- Unemployment rate4.8 percent
- Labor force participation, adults 18 and over62.9 percent
- Rank by population among California counties22nd of 58
- Rank by population among US county-equivalents177th
Placer County is the 22nd largest of 58 California counties by population. A median home costs 5.9 times median household income, which is a stretched ownership market and usually shows up as rental demand. Residents under 18 outnumber those 65 and over, at 21.8 percent against 20.5 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Placer County
Is Placer County growing
- Population change since the 2020 census base7.18 percent
- Census 2020 base population404,752
- Births, 20243,464
- Deaths, 20243,710
- Natural change, 2024-246
- Net domestic migration, 20247,506
- Net international migration, 20242,011
- Total net migration, 20249,517
- Cumulative net domestic migration, 2021 to 202424,060
- Rank by growth among US county-equivalents301st
The county has grown 7.18 percent since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Placer County
Where people moving to Placer County come from
- Tax returns filed by households arriving14,556
- People arriving, from those returns26,880
- Adjusted gross income arriving$1.69 bn
- Net adjusted gross income movement$0
- Average income of an arriving household$116,341
- Largest single originPlacer County Non-migrants (156,520 households)
- Largest single destination (156,520 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Placer County Non-migrants | 156,520 | 327,755 | $20.92 bn |
| Sacramento County | 4,975 | 9,140 | $460.0 m |
| Other flows - Different State | 1,776 | 3,201 | $172.2 m |
| Santa Clara County | 786 | 1,642 | $159.3 m |
| Other flows - South | 661 | 1,221 | $58.5 m |
| Alameda County | 658 | 1,398 | $120.8 m |
| Other flows - West | 600 | 1,030 | $56.0 m |
| Contra Costa County | 566 | 1,157 | $91.9 m |
The largest single source of arrivals is Placer County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Placer County
What the Placer County economy runs on
- County GDP, 2024$34.30 bn
- County GDP, 2023$32.61 bn
- GDP change, 2023 to 20245.2 percent
- GDP change over five years33.9 percent
- Rank by GDP among California counties21st
- Rank by GDP among US county-equivalents175th
- GDP per resident$81,841
Output grew 5.2 percent in the latest year and 33.9 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Placer County
Who employs people in Placer County
- Covered employment, annual average186,942
- Establishments reporting15,743
- Average annual pay$72,804
- Average weekly wage$1,400
- Sector 62, employment33,894
- Sector 62, average annual pay$91,046
- Sector 44-45, employment22,056
- Sector 44-45, average annual pay$46,749
- Sector 72, employment20,046
- Sector 72, average annual pay$31,968
- Sector 23, employment19,262
- Sector 23, average annual pay$85,714
- Sector 54, employment11,674
- Sector 56, employment9,013
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 62 | 33,894 | 4,449 | $91,046 |
| Sector 44-45 | 22,056 | 1,197 | $46,749 |
| Sector 72 | 20,046 | 1,075 | $31,968 |
| Sector 23 | 19,262 | 1,688 | $85,714 |
| Sector 54 | 11,674 | 1,744 | $91,123 |
| Sector 56 | 9,013 | 708 | $61,169 |
| Sector 81 | 7,179 | 1,050 | $55,993 |
| Sector 31-33 | 7,078 | 348 | $76,833 |
The largest sector is the biggest private employer group at 33,894 jobs, 18.1 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Placer County
What businesses operate in Placer County
- Establishments, all industries12,180
- Employment at those establishments167,628
- Annual payroll$11.35 bn
- Establishments per 1,000 residents29.1
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Placer County
What is being built in Placer County
- Housing units authorised by permit, 20243,713
- Declared construction value permitted$1.16 bn
- Single family units authorised2,828
- Multifamily units authorised885
- Multifamily share of units23.8 percent
- Average declared value per unit$313,055
- Units authorised per 1,000 households23.5
Multifamily is 23.8 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Placer County
How much SBA lending happens in Placer County
- 7(a) approvals recorded729
- 7(a) gross approval dollars$390.7 m
- Average 7(a) approval$535,963
- Median 7(a) approval$250,000
- 10th percentile approval$25,000
- 90th percentile approval$1,360,000
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)7,408
- Jobs per approval10.2
- Distinct 7(a) lenders active86
- Distinct industries receiving approvals214
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer19.6 percent
- Loans on real estate terms143
- Loans on working capital terms, 120 months or shorter552
- Franchise loans93
- Franchise share of approvals12.8 percent
- Leading industry by approval countAssisted Living Facilities for the Elderly (33)
- Most active lenderU.S. Bank, National Association (119)
- 504 approvals recorded333
- 504 gross approval dollars$297.5 m
- Average 504 approval$893,321
- Median 504 approval$605,000
- Distinct CDCs active11
- 504 jobs per approval13.4
- 504 jobs per million dollars approved15.0
- Most active CDCMortgage Capital Development Corporation (114)
- 7(a) share of SBA approvals68.6 percent
- Combined SBA approval dollars$688.2 m
The average approval of $535,963 sits well above the median of $250,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 19.6 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Placer County
Do SBA loans in Placer County get paid back
- Loans with a final outcome recorded121
- Paid in full116
- Charged off5
- Charge off rate on resolved loans4.1 percent
- Status: Paid in full116
- Status: Exempt from disclosure466
- Status: Cancelled105
- Status: Charged off5
- Status: Committed, not yet disbursed37
Of the 121 loans that have reached a final outcome, 4.1 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Placer County
Which parts of Placer County get the lending
- Places in the county with recorded lending20
- ROSEVILLE, approvals348
- ROCKLIN, approvals132
- AUBURN, approvals73
- LINCOLN, approvals61
- Loomis, approvals33
- Granite Bay, approvals31
| Place | Approvals | Gross approval dollars |
|---|---|---|
| ROSEVILLE | 348 | $200,663,800 |
| ROCKLIN | 132 | $59,932,500 |
| AUBURN | 73 | $37,592,800 |
| LINCOLN | 61 | $33,912,400 |
| Loomis | 33 | $16,231,500 |
| Granite Bay | 31 | $18,983,200 |
| Tahoe City | 11 | $10,108,200 |
| NEWCASTLE | 10 | $3,361,100 |
ROSEVILLE accounts for 348 approvals against 132 in ROCKLIN. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Placer County
How big is Placer County
- Land area1,407 sq mi
- Rank by land area among California counties32nd of 58
- Width, east to west79.6 mi
- Height, north to south41.8 mi
- Geographies sharing a boundary5
- Residents per square mile of land298
- Establishments per square mile8.66
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Placer County
What hazards affect Placer County
- EPA radon zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
- Communities in the NFIP Community Status Book6
- Of those, participating in the NFIP6
- NFIP participation rate100.0 percent
- Best Community Rating System class in the county A lower CRS class is a larger flood insurance premium discount.Class 1
- Communities carrying a CRS class2
The EPA places the county in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The best Community Rating System class in the county is 1, which carries a flood insurance premium discount for properties in the participating community.
US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001. FEMA OpenFEMA, NFIP Community Status Book, Community Status Book, as retrieved.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Placer County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Placer County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population419,156
- Households157,954
- Average household size2.65
- Median household income$115,998
- Median age42.5
Common questions
Placer County questions, answered from the record.
How many people live in Placer County, California?
419,156, in 157,954 households, ranking 22nd of 58 California counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Placer County growing?
The population has grown 7.18 percent since the 2020 census base. In 2024 there were 3,464 births against 3,710 deaths, with net migration of 9,517. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Placer County?
$115,998. The median owner-occupied home is valued at $688,100, which is 5.9 times income, and median gross rent is $2,069 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Placer County?
12,180 establishments, employing 167,628 people with an annual payroll of $11.35 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Placer County?
Average annual pay is $72,804, or $1,400 a week, across 186,942 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Placer County?
729 7(a) approvals totalling $390.7 m since FY2020, across 86 lenders, with a median approval of $250,000, plus 333 504 approvals worth $297.5 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Placer County get paid back?
Of the 121 loans that have reached a final outcome, 116 were paid in full and 5 charged off, a charge off rate of 4.1 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Placer County?
3,713 housing units were authorised by permit in 2024, with a declared construction value of $1.16 bn. Multifamily was 23.8 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Placer County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Placer County come from?
The largest single origin is Placer County Non-migrants, with 156,520 households. Arriving households report an average income of $116,341 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Placer County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Placer County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.