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HomeFloridaBay County

Bay County, Florida: commercial real estate data.

Bay County, Florida has a population of 186,393 across 758 square miles, up 14.0 percent since the 2020 census base. County output reached $13.47 bn in 2024, 5,306 establishments operate here, and the SBA record carries 167 7(a) approvals worth $93.5 m.

129 sourced county values · tier FULL · 12 sections

Bay County

How many people live in Bay County

  • Population186,393
  • Households78,778
  • Average household size2.37
  • Median household income$73,533
  • Median age41.0
  • Median gross rent$1,484 per month
  • Median owner-occupied home value$310,500
  • Home value to household income4.2 times
  • Annual rent as a share of median income24.2 percent
  • Adults 25 and over with a bachelor degree or higher29.6 percent
  • Adults 25 and over with a graduate degree10.7 percent
  • Adults 25 and over132,943
  • Population under 1839,382
  • Share under 1821.1 percent
  • Population 65 and over34,078
  • Share 65 and over18.3 percent
  • Working age population, 18 to 64112,933
  • Civilian labor force93,951
  • Unemployment rate3.9 percent
  • Labor force participation, adults 18 and over63.9 percent
  • Rank by population among Florida counties30th of 67
  • Rank by population among US county-equivalents369th

Bay County is the 30th largest of 67 Florida counties by population. A median home costs 4.2 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 21.1 percent against 18.3 percent, a household formation profile rather than a retirement one.

US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

Bay County

Is Bay County growing

  • Population change since the 2020 census base13.99 percent
  • Census 2020 base population175,210
  • Births, 20242,047
  • Deaths, 20242,002
  • Natural change, 202445
  • Net domestic migration, 20245,074
  • Net international migration, 20242,192
  • Total net migration, 20247,266
  • Cumulative net domestic migration, 2021 to 202420,509
  • Rank by growth among US county-equivalents78th

The county has grown 13.99 percent since the 2020 census base. Migration contributed more to 2024 change than births over deaths, so demand here follows people arriving rather than families forming.

US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.

Bay County

Where people moving to Bay County come from

  • Tax returns filed by households arriving7,381
  • People arriving, from those returns13,502
  • Adjusted gross income arriving$545.5 m
  • Net adjusted gross income movement$0
  • Average income of an arriving household$73,902
  • Largest single originBay County Non-migrants (66,481 households)
  • Largest single destination (66,481 households)
Largest origins of households moving into Bay County
OriginHouseholdsPeopleAdjusted gross income
Bay County Non-migrants66,481128,940$5.19 bn
Other flows - Different State3,7807,045$306.1 m
Other flows - South2,0743,953$162.5 m
Other flows - Midwest7801,460$63.1 m
Other flows - West533966$45.2 m
Other flows - Northeast393666$35.2 m
Walton County245404$17.9 m
Other flows - Same State225401$13.7 m

The largest single source of arrivals is Bay County Non-migrants, which is the catchment a retail or multifamily study should look at first.

US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Bay County

What the Bay County economy runs on

  • County GDP, 2024$13.47 bn
  • County GDP, 2023$12.84 bn
  • GDP change, 2023 to 20244.9 percent
  • GDP change over five years44.1 percent
  • Rank by GDP among Florida counties26th
  • Rank by GDP among US county-equivalents350th
  • GDP per resident$72,251

Output grew 4.9 percent in the latest year and 44.1 percent over five, which is the trend line a lender will read behind any single year figure.

US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.

Bay County

Who employs people in Bay County

  • Covered employment, annual average82,632
  • Establishments reporting6,848
  • Average annual pay$53,407
  • Average weekly wage$1,027
  • Sector 72, employment12,763
  • Sector 72, average annual pay$30,825
  • Sector 44-45, employment12,072
  • Sector 44-45, average annual pay$38,550
  • Sector 62, employment9,609
  • Sector 62, average annual pay$61,579
  • Sector 23, employment6,937
  • Sector 23, average annual pay$60,374
  • Sector 54, employment5,167
  • Sector 56, employment5,017
Private sector employment and pay, Bay County
SectorEmploymentEstablishmentsAverage annual pay
Sector 7212,763665$30,825
Sector 44-4512,072901$38,550
Sector 629,609681$61,579
Sector 236,937979$60,374
Sector 545,167765$76,424
Sector 565,017492$47,221
Sector 31-333,413186$68,845
Sector 532,835467$51,391

The largest sector is the biggest private employer group at 12,763 jobs, 15.4 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.

US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.

Bay County

What businesses operate in Bay County

  • Establishments, all industries5,306
  • Employment at those establishments62,282
  • Annual payroll$2.99 bn
  • Establishments per 1,000 residents28.5

These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.

US Census Bureau, County Business Patterns, 2023.

Bay County

What is being built in Bay County

  • Housing units authorised by permit, 20242,473
  • Declared construction value permitted$785.0 m
  • Single family units authorised1,886
  • Multifamily units authorised587
  • Multifamily share of units23.7 percent
  • Average declared value per unit$317,426
  • Units authorised per 1,000 households31.4

Multifamily is 23.7 percent of units authorised, so the pipeline is predominantly for sale product.

US Census Bureau, Building Permits Survey, 2024 annual.

Bay County

How much SBA lending happens in Bay County

  • 7(a) approvals recorded167
  • 7(a) gross approval dollars$93.5 m
  • Average 7(a) approval$559,825
  • Median 7(a) approval$275,000
  • 10th percentile approval$49,500
  • 90th percentile approval$1,200,000
  • Largest single approval$5,000,000
  • Jobs reported supported, 7(a)2,144
  • Jobs per approval12.8
  • Distinct 7(a) lenders active51
  • Distinct industries receiving approvals92
  • Median 7(a) term120 months
  • Share of loans on real estate terms, 240 months or longer15.0 percent
  • Loans on real estate terms25
  • Loans on working capital terms, 120 months or shorter121
  • Franchise loans35
  • Franchise share of approvals21.0 percent
  • Leading industry by approval countFull-Service Restaurants (9)
  • Most active lenderThe Huntington National Bank (16)
  • 504 approvals recorded92
  • 504 gross approval dollars$73.2 m
  • Average 504 approval$795,337
  • Median 504 approval$509,000
  • Distinct CDCs active5
  • 504 jobs per approval8.7
  • 504 jobs per million dollars approved11.0
  • Most active CDCFlorida First Capital Finance Corporation, Inc. (48)
  • 7(a) share of SBA approvals64.5 percent
  • Combined SBA approval dollars$166.7 m

The average approval of $559,825 sits well above the median of $275,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 15.0 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.

Bay County

Do SBA loans in Bay County get paid back

  • Loans with a final outcome recorded24
  • Paid in full23
  • Charged off1
  • Charge off rate on resolved loans4.2 percent
  • Status: Exempt from disclosure114
  • Status: Paid in full23
  • Status: Cancelled24
  • Status: Charged off1
  • Status: Committed, not yet disbursed5

Of the 24 loans that have reached a final outcome, 4.2 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Bay County

Which parts of Bay County get the lending

  • Places in the county with recorded lending8
  • PANAMA CITY, approvals99
  • PANAMA CITY BEACH, approvals49
  • Lynn Haven, approvals12
  • CALLAWAY, approvals2
  • MEXICO BEACH, approvals2
  • SANTA ROSA BEACH, approvals1
SBA 7(a) approvals by place within Bay County
PlaceApprovalsGross approval dollars
PANAMA CITY99$53,246,700
PANAMA CITY BEACH49$30,237,800
Lynn Haven12$7,370,700
CALLAWAY2$30,000
MEXICO BEACH2$1,133,000
SANTA ROSA BEACH1$350,000
Fountain1$49,500
Southport1$1,073,000

PANAMA CITY accounts for 99 approvals against 49 in PANAMA CITY BEACH. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Bay County

How big is Bay County

  • Land area758 sq mi
  • Rank by land area among Florida counties29th of 67
  • Width, east to west36.6 mi
  • Height, north to south44.4 mi
  • Geographies sharing a boundary5
  • Residents per square mile of land246
  • Establishments per square mile7.00

US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.

Bay County

What hazards affect Bay County

  • EPA radon zone predicted average indoor radon screening level less than 2 pCi/LZone 3
  • Communities in the NFIP Community Status Book8
  • Of those, participating in the NFIP8
  • NFIP participation rate100.0 percent
  • Best Community Rating System class in the county A lower CRS class is a larger flood insurance premium discount.Class 5
  • Communities carrying a CRS class6

The EPA places the county in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L. The best Community Rating System class in the county is 5, which carries a flood insurance premium discount for properties in the participating community.

US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001. FEMA OpenFEMA, NFIP Community Status Book, Community Status Book, as retrieved.

Coverage

What this page does not hold.

Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.

  • Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
  • Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
  • Zoning is in build. Parcel level zoning is not published on this page.

Feasibility studies

When a Bay County site needs a document a lender will accept.

The same data layer behind this page is the one the studies are written from. A study for a Bay County site starts with the figures you are reading, carrying the same source and period into the credit file.

  • Population186,393
  • Households78,778
  • Average household size2.37
  • Median household income$73,533
  • Median age41.0

How a feasibility study works →

Common questions

Bay County questions, answered from the record.

How many people live in Bay County, Florida?

186,393, in 78,778 households, ranking 30th of 67 Florida counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

Is Bay County growing?

The population has grown 13.99 percent since the 2020 census base. In 2024 there were 2,047 births against 2,002 deaths, with net migration of 7,266. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.

What is the median household income in Bay County?

$73,533. The median owner-occupied home is valued at $310,500, which is 4.2 times income, and median gross rent is $1,484 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

How many businesses are there in Bay County?

5,306 establishments, employing 62,282 people with an annual payroll of $2.99 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.

What is the average wage in Bay County?

Average annual pay is $53,407, or $1,027 a week, across 82,632 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.

How much SBA lending happens in Bay County?

167 7(a) approvals totalling $93.5 m since FY2020, across 51 lenders, with a median approval of $275,000, plus 92 504 approvals worth $73.2 m. These are approvals recorded in the release, not loans disbursed.

Do SBA loans in Bay County get paid back?

Of the 24 loans that have reached a final outcome, 23 were paid in full and 1 charged off, a charge off rate of 4.2 percent. Loans still running are excluded, because they have not yet succeeded or failed.

What is being built in Bay County?

2,473 housing units were authorised by permit in 2024, with a declared construction value of $785.0 m. Multifamily was 23.7 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.

What is the radon zone for Bay County?

Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.

Where do people moving to Bay County come from?

The largest single origin is Bay County Non-migrants, with 66,481 households. Arriving households report an average income of $73,902 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Are traffic counts available for Bay County on this page?

No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.

Is zoning published for Bay County?

Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.