Hall County, Georgia: commercial real estate data.
Hall County, Georgia has a population of 212,705 across 393 square miles, up 9.3 percent since the 2020 census base. County output reached $18.00 bn in 2024, 5,181 establishments operate here, and the SBA record carries 240 7(a) approvals worth $222.1 m.
128 sourced county values · tier FULL · 12 sections
Hall County
How many people live in Hall County
- Population212,705
- Households73,551
- Average household size2.89
- Median household income$80,901
- Median age38.4
- Median gross rent$1,341 per month
- Median owner-occupied home value$350,400
- Home value to household income4.3 times
- Annual rent as a share of median income19.9 percent
- Adults 25 and over with a bachelor degree or higher27.3 percent
- Adults 25 and over with a graduate degree10.6 percent
- Adults 25 and over142,481
- Population under 1850,640
- Share under 1823.8 percent
- Population 65 and over34,659
- Share 65 and over16.3 percent
- Working age population, 18 to 64127,406
- Civilian labor force106,853
- Unemployment rate3.5 percent
- Labor force participation, adults 18 and over65.9 percent
- Rank by population among Georgia counties10th of 159
- Rank by population among US county-equivalents328th
Hall County is the 10th largest of 159 Georgia counties by population. A median home costs 4.3 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 23.8 percent against 16.3 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Hall County
Is Hall County growing
- Population change since the 2020 census base9.33 percent
- Census 2020 base population202,823
- Births, 20242,736
- Deaths, 20241,874
- Natural change, 2024862
- Net domestic migration, 20241,229
- Net international migration, 20241,384
- Total net migration, 20242,613
- Cumulative net domestic migration, 2021 to 202411,488
- Rank by growth among US county-equivalents171st
The county has grown 9.33 percent since the 2020 census base. Migration contributed more to 2024 change than births over deaths, so demand here follows people arriving rather than families forming.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Hall County
Where people moving to Hall County come from
- Tax returns filed by households arriving7,462
- People arriving, from those returns13,972
- Adjusted gross income arriving$620.0 m
- Net adjusted gross income movement$0
- Average income of an arriving household$83,085
- Largest single originHall County Non-migrants (75,292 households)
- Largest single destination (75,292 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Hall County Non-migrants | 75,292 | 160,447 | $6.72 bn |
| Gwinnett County | 1,938 | 3,845 | $167.0 m |
| Other flows - Different State | 1,925 | 3,605 | $168.5 m |
| Other flows - South | 1,035 | 1,915 | $76.2 m |
| Forsyth County | 520 | 964 | $44.1 m |
| Other flows - Same State | 423 | 738 | $26.6 m |
| Fulton County | 382 | 661 | $39.2 m |
| Jackson County | 343 | 706 | $24.0 m |
The largest single source of arrivals is Hall County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Hall County
What the Hall County economy runs on
- County GDP, 2024$18.00 bn
- County GDP, 2023$17.02 bn
- GDP change, 2023 to 20245.7 percent
- GDP change over five years46.8 percent
- Rank by GDP among Georgia counties7th
- Rank by GDP among US county-equivalents284th
- GDP per resident$84,621
Output grew 5.7 percent in the latest year and 46.8 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Hall County
Who employs people in Hall County
- Covered employment, annual average101,986
- Establishments reporting5,941
- Average annual pay$63,932
- Average weekly wage$1,229
- Sector 31-33, employment25,074
- Sector 31-33, average annual pay$60,035
- Sector 62, employment15,982
- Sector 62, average annual pay$80,631
- Sector 44-45, employment9,589
- Sector 44-45, average annual pay$39,762
- Sector 72, employment7,544
- Sector 72, average annual pay$24,797
- Sector 56, employment5,982
- Sector 42, employment5,017
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 25,074 | 326 | $60,035 |
| Sector 62 | 15,982 | 657 | $80,631 |
| Sector 44-45 | 9,589 | 682 | $39,762 |
| Sector 72 | 7,544 | 422 | $24,797 |
| Sector 56 | 5,982 | 386 | $44,182 |
| Sector 42 | 5,017 | 324 | $81,913 |
| Sector 23 | 5,010 | 616 | $72,261 |
| Sector 48-49 | 4,003 | 190 | $67,473 |
The largest sector is the biggest private employer group at 25,074 jobs, 24.6 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Hall County
What businesses operate in Hall County
- Establishments, all industries5,181
- Employment at those establishments92,380
- Annual payroll$5.59 bn
- Establishments per 1,000 residents24.4
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Hall County
What is being built in Hall County
- Housing units authorised by permit, 20242,339
- Declared construction value permitted$558.5 m
- Single family units authorised1,647
- Multifamily units authorised692
- Multifamily share of units29.6 percent
- Average declared value per unit$238,785
- Units authorised per 1,000 households31.8
Multifamily is 29.6 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Hall County
How much SBA lending happens in Hall County
- 7(a) approvals recorded240
- 7(a) gross approval dollars$222.1 m
- Average 7(a) approval$925,493
- Median 7(a) approval$455,000
- 10th percentile approval$70,000
- 90th percentile approval$2,765,000
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)3,003
- Jobs per approval12.5
- Distinct 7(a) lenders active68
- Distinct industries receiving approvals105
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer30.0 percent
- Loans on real estate terms72
- Loans on working capital terms, 120 months or shorter144
- Franchise loans46
- Franchise share of approvals19.2 percent
- Leading industry by approval countLimited-Service Restaurants (17)
- Most active lenderThe Huntington National Bank (15)
- 504 approvals recorded98
- 504 gross approval dollars$87.7 m
- Average 504 approval$894,714
- Median 504 approval$558,000
- Distinct CDCs active6
- 504 jobs per approval7.1
- 504 jobs per million dollars approved7.9
- Most active CDCSmall Business Access Partners, Inc. (65)
- 7(a) share of SBA approvals71.0 percent
- Combined SBA approval dollars$309.8 m
The average approval of $925,493 sits well above the median of $455,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. 30.0 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Hall County
Do SBA loans in Hall County get paid back
- Loans with a final outcome recorded49
- Paid in full47
- Charged off2
- Charge off rate on resolved loans4.1 percent
- Status: Exempt from disclosure144
- Status: Paid in full47
- Status: Cancelled37
- Status: Charged off2
- Status: Committed, not yet disbursed10
Of the 49 loans that have reached a final outcome, 4.1 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Hall County
Which parts of Hall County get the lending
- Places in the county with recorded lending14
- Gainesville, approvals134
- FLOWERY BRANCH, approvals41
- BUFORD, approvals20
- OAKWOOD, approvals18
- BRASELTON, approvals8
- LULA, approvals4
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Gainesville | 134 | $148,156,200 |
| FLOWERY BRANCH | 41 | $30,322,600 |
| BUFORD | 20 | $11,694,100 |
| OAKWOOD | 18 | $18,990,800 |
| BRASELTON | 8 | $6,381,800 |
| LULA | 4 | $345,000 |
| HOSCHTON | 4 | $2,518,000 |
| GAINSVILLE | 3 | $700,000 |
Gainesville accounts for 134 approvals against 41 in FLOWERY BRANCH. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Hall County
How big is Hall County
- Land area393 sq mi
- Rank by land area among Georgia counties59th of 159
- Width, east to west25.6 mi
- Height, north to south28.1 mi
- Geographies sharing a boundary8
- Residents per square mile of land541
- Establishments per square mile13.18
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Hall County
What hazards affect Hall County
- EPA radon zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
- Communities in the NFIP Community Status Book8
- Of those, participating in the NFIP8
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
The EPA places the county in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L.
US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001. FEMA OpenFEMA, NFIP Community Status Book, Community Status Book, as retrieved.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Hall County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Hall County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population212,705
- Households73,551
- Average household size2.89
- Median household income$80,901
- Median age38.4
Common questions
Hall County questions, answered from the record.
How many people live in Hall County, Georgia?
212,705, in 73,551 households, ranking 10th of 159 Georgia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Hall County growing?
The population has grown 9.33 percent since the 2020 census base. In 2024 there were 2,736 births against 1,874 deaths, with net migration of 2,613. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Hall County?
$80,901. The median owner-occupied home is valued at $350,400, which is 4.3 times income, and median gross rent is $1,341 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Hall County?
5,181 establishments, employing 92,380 people with an annual payroll of $5.59 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Hall County?
Average annual pay is $63,932, or $1,229 a week, across 101,986 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Hall County?
240 7(a) approvals totalling $222.1 m since FY2020, across 68 lenders, with a median approval of $455,000, plus 98 504 approvals worth $87.7 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Hall County get paid back?
Of the 49 loans that have reached a final outcome, 47 were paid in full and 2 charged off, a charge off rate of 4.1 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Hall County?
2,339 housing units were authorised by permit in 2024, with a declared construction value of $558.5 m. Multifamily was 29.6 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Hall County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Hall County come from?
The largest single origin is Hall County Non-migrants, with 75,292 households. Arriving households report an average income of $83,085 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Hall County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Hall County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.