Houston County, Georgia: commercial real estate data.
Houston County, Georgia has a population of 169,649 across 376 square miles, up 6.9 percent since the 2020 census base. County output reached $9.93 bn in 2024, 2,832 establishments operate here, and the SBA record carries 85 7(a) approvals worth $81.0 m.
128 sourced county values · tier FULL · 12 sections
Houston County
How many people live in Houston County
- Population169,649
- Households63,851
- Average household size2.66
- Median household income$80,698
- Median age36.3
- Median gross rent$1,208 per month
- Median owner-occupied home value$219,800
- Home value to household income2.7 times
- Annual rent as a share of median income18.0 percent
- Adults 25 and over with a bachelor degree or higher32.5 percent
- Adults 25 and over with a graduate degree13.9 percent
- Adults 25 and over111,817
- Population under 1843,325
- Share under 1825.5 percent
- Population 65 and over23,261
- Share 65 and over13.7 percent
- Working age population, 18 to 64103,063
- Civilian labor force79,736
- Unemployment rate5.1 percent
- Labor force participation, adults 18 and over63.1 percent
- Rank by population among Georgia counties14th of 159
- Rank by population among US county-equivalents405th
Houston County is the 14th largest of 159 Georgia counties by population. A median home costs 2.7 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 25.5 percent against 13.7 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Houston County
Is Houston County growing
- Population change since the 2020 census base6.88 percent
- Census 2020 base population163,640
- Births, 20242,068
- Deaths, 20241,438
- Natural change, 2024630
- Net domestic migration, 20241,842
- Net international migration, 2024480
- Total net migration, 20242,322
- Cumulative net domestic migration, 2021 to 20247,598
- Rank by growth among US county-equivalents315th
The county has grown 6.88 percent since the 2020 census base. Migration contributed more to 2024 change than births over deaths, so demand here follows people arriving rather than families forming.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Houston County
Where people moving to Houston County come from
- Tax returns filed by households arriving5,857
- People arriving, from those returns11,524
- Adjusted gross income arriving$307.3 m
- Net adjusted gross income movement$0
- Average income of an arriving household$52,475
- Largest single originHouston County Non-migrants (58,823 households)
- Largest single destination (58,823 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Houston County Non-migrants | 58,823 | 123,338 | $4.15 bn |
| Other flows - Different State | 2,007 | 4,097 | $120.5 m |
| Other flows - South | 1,091 | 2,192 | $66.0 m |
| Bibb County | 743 | 1,394 | $33.8 m |
| Other flows - Same State | 605 | 1,180 | $27.8 m |
| Peach County | 451 | 900 | $31.3 m |
| Other flows - West | 383 | 852 | $23.7 m |
| Other flows - Midwest | 285 | 574 | $17.9 m |
The largest single source of arrivals is Houston County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Houston County
What the Houston County economy runs on
- County GDP, 2024$9.93 bn
- County GDP, 2023$9.48 bn
- GDP change, 2023 to 20244.7 percent
- GDP change over five years30.8 percent
- Rank by GDP among Georgia counties15th
- Rank by GDP among US county-equivalents443rd
- GDP per resident$58,538
Output grew 4.7 percent in the latest year and 30.8 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Houston County
Who employs people in Houston County
- Covered employment, annual average65,782
- Establishments reporting3,475
- Average annual pay$57,953
- Average weekly wage$1,114
- Sector 72, employment7,662
- Sector 72, average annual pay$20,797
- Sector 44-45, employment7,502
- Sector 44-45, average annual pay$33,768
- Sector 31-33, employment6,071
- Sector 31-33, average annual pay$60,157
- Sector 62, employment5,160
- Sector 62, average annual pay$48,235
- Sector 54, employment4,253
- Sector 23, employment1,949
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 72 | 7,662 | 413 | $20,797 |
| Sector 44-45 | 7,502 | 560 | $33,768 |
| Sector 31-33 | 6,071 | 76 | $60,157 |
| Sector 62 | 5,160 | 440 | $48,235 |
| Sector 54 | 4,253 | 425 | $89,293 |
| Sector 23 | 1,949 | 233 | $63,505 |
| Sector 56 | 1,797 | 179 | $50,335 |
| Sector 52 | 1,211 | 164 | $72,678 |
The largest sector is the biggest private employer group at 7,662 jobs, 11.6 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Houston County
What businesses operate in Houston County
- Establishments, all industries2,832
- Employment at those establishments44,134
- Annual payroll$1.86 bn
- Establishments per 1,000 residents16.7
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Houston County
What is being built in Houston County
- Housing units authorised by permit, 20241,526
- Declared construction value permitted$263.4 m
- Single family units authorised1,147
- Multifamily units authorised379
- Multifamily share of units24.8 percent
- Average declared value per unit$172,610
- Units authorised per 1,000 households23.9
Multifamily is 24.8 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Houston County
How much SBA lending happens in Houston County
- 7(a) approvals recorded85
- 7(a) gross approval dollars$81.0 m
- Average 7(a) approval$953,319
- Median 7(a) approval$384,000
- 10th percentile approval$30,000
- 90th percentile approval$2,897,000
- Largest single approval$4,616,000
- Jobs reported supported, 7(a)1,094
- Jobs per approval12.9
- Distinct 7(a) lenders active43
- Distinct industries receiving approvals49
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer31.8 percent
- Loans on real estate terms27
- Loans on working capital terms, 120 months or shorter51
- Franchise loans22
- Franchise share of approvals25.9 percent
- Leading industry by approval countLimited-Service Restaurants (8)
- Most active lenderThe Huntington National Bank (9)
- 504 approvals recorded53
- 504 gross approval dollars$49.2 m
- Average 504 approval$927,830
- Median 504 approval$675,000
- Distinct CDCs active6
- 504 jobs per approval9.1
- 504 jobs per million dollars approved9.8
- Most active CDCFlorida Business Development Corporation (22)
- 7(a) share of SBA approvals61.6 percent
- Combined SBA approval dollars$130.2 m
The average approval of $953,319 sits well above the median of $384,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. 31.8 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Houston County
Do SBA loans in Houston County get paid back
- Loans with a final outcome recorded12
- Paid in full10
- Charged off2
- Charge off rate on resolved loans16.7 percent
- Status: Exempt from disclosure54
- Status: Paid in full10
- Status: Cancelled12
- Status: Charged off2
- Status: Committed, not yet disbursed7
Of the 12 loans that have reached a final outcome, 16.7 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Houston County
Which parts of Houston County get the lending
- Places in the county with recorded lending8
- WARNER ROBINS, approvals47
- PERRY, approvals15
- Bonaire, approvals9
- BYRON, approvals5
- KATHLEEN, approvals4
- CENTERVILLE, approvals3
| Place | Approvals | Gross approval dollars |
|---|---|---|
| WARNER ROBINS | 47 | $45,033,500 |
| PERRY | 15 | $17,090,200 |
| Bonaire | 9 | $5,547,900 |
| BYRON | 5 | $2,362,000 |
| KATHLEEN | 4 | $6,150,000 |
| CENTERVILLE | 3 | $3,400,000 |
| Robins AFB | 1 | $180,000 |
| ELKO | 1 | $1,268,500 |
WARNER ROBINS accounts for 47 approvals against 15 in PERRY. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Houston County
How big is Houston County
- Land area376 sq mi
- Rank by land area among Georgia counties66th of 159
- Width, east to west21.3 mi
- Height, north to south27.9 mi
- Geographies sharing a boundary8
- Residents per square mile of land451
- Establishments per square mile7.53
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Houston County
What hazards affect Houston County
- EPA radon zone predicted average indoor radon screening level less than 2 pCi/LZone 3
- Communities in the NFIP Community Status Book4
- Of those, participating in the NFIP4
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
The EPA places the county in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L.
US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001. FEMA OpenFEMA, NFIP Community Status Book, Community Status Book, as retrieved.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Houston County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Houston County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population169,649
- Households63,851
- Average household size2.66
- Median household income$80,698
- Median age36.3
Common questions
Houston County questions, answered from the record.
How many people live in Houston County, Georgia?
169,649, in 63,851 households, ranking 14th of 159 Georgia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Houston County growing?
The population has grown 6.88 percent since the 2020 census base. In 2024 there were 2,068 births against 1,438 deaths, with net migration of 2,322. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Houston County?
$80,698. The median owner-occupied home is valued at $219,800, which is 2.7 times income, and median gross rent is $1,208 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Houston County?
2,832 establishments, employing 44,134 people with an annual payroll of $1.86 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Houston County?
Average annual pay is $57,953, or $1,114 a week, across 65,782 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Houston County?
85 7(a) approvals totalling $81.0 m since FY2020, across 43 lenders, with a median approval of $384,000, plus 53 504 approvals worth $49.2 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Houston County get paid back?
Of the 12 loans that have reached a final outcome, 10 were paid in full and 2 charged off, a charge off rate of 16.7 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Houston County?
1,526 housing units were authorised by permit in 2024, with a declared construction value of $263.4 m. Multifamily was 24.8 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Houston County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Houston County come from?
The largest single origin is Houston County Non-migrants, with 58,823 households. Arriving households report an average income of $52,475 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Houston County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Houston County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.