Pierce County, Georgia: commercial real estate data.
Pierce County, Georgia has a population of 20,202 across 316 square miles, up 4.8 percent since the 2020 census base. County output reached $659.2 m in 2024, 371 establishments operate here, and the SBA record carries 5 7(a) approvals worth $2.4 m.
121 sourced county values · tier FULL · 12 sections
Pierce County
How many people live in Pierce County
- Population20,202
- Households7,605
- Average household size2.66
- Median household income$60,517
- Median age40.2
- Median gross rent$799 per month
- Median owner-occupied home value$153,300
- Home value to household income2.5 times
- Annual rent as a share of median income15.8 percent
- Adults 25 and over with a bachelor degree or higher20.2 percent
- Adults 25 and over with a graduate degree11.2 percent
- Adults 25 and over13,642
- Population under 184,982
- Share under 1824.7 percent
- Population 65 and over3,455
- Share 65 and over17.1 percent
- Working age population, 18 to 6411,765
- Civilian labor force9,568
- Unemployment rate2.6 percent
- Labor force participation, adults 18 and over62.9 percent
- Rank by population among Georgia counties88th of 159
- Rank by population among US county-equivalents1866th
Pierce County is the 88th largest of 159 Georgia counties by population. A median home costs 2.5 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 24.7 percent against 17.1 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Pierce County
Is Pierce County growing
- Population change since the 2020 census base4.85 percent
- Census 2020 base population19,713
- Births, 2024268
- Deaths, 2024252
- Natural change, 202416
- Net domestic migration, 2024213
- Net international migration, 2024-2
- Total net migration, 2024211
- Cumulative net domestic migration, 2021 to 20241,074
- Rank by growth among US county-equivalents554th
The county has grown 4.85 percent since the 2020 census base. Migration contributed more to 2024 change than births over deaths, so demand here follows people arriving rather than families forming.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Pierce County
Where people moving to Pierce County come from
- Tax returns filed by households arriving490
- People arriving, from those returns1,040
- Adjusted gross income arriving$24.2 m
- Net adjusted gross income movement$0
- Average income of an arriving household$49,327
- Largest single originPierce County Non-migrants (6,315 households)
- Largest single destination (6,315 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Pierce County Non-migrants | 6,315 | 13,996 | $438.5 m |
| Ware County | 173 | 354 | $8.3 m |
| Other flows - Same State | 129 | 260 | $6.0 m |
| Other flows - Different State | 128 | 299 | $7.2 m |
| Other flows - South | 102 | 240 | $5.8 m |
| Brantley County | 40 | 74 | $1.6 m |
| Other flows - Midwest | 26 | 59 | $1.4 m |
| Glynn County | 20 | 53 | $1.1 m |
The largest single source of arrivals is Pierce County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Pierce County
What the Pierce County economy runs on
- County GDP, 2024$659.2 m
- County GDP, 2023$651.1 m
- GDP change, 2023 to 20241.2 percent
- GDP change over five years38.2 percent
- Rank by GDP among Georgia counties99th
- Rank by GDP among US county-equivalents2200th
- GDP per resident$32,631
Output grew 1.2 percent in the latest year and 38.2 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Pierce County
Who employs people in Pierce County
- Covered employment, annual average4,532
- Establishments reporting442
- Average annual pay$45,273
- Average weekly wage$871
- Sector 44-45, employment667
- Sector 44-45, average annual pay$34,990
- Sector 42, employment501
- Sector 42, average annual pay$55,385
- Sector 31-33, employment420
- Sector 31-33, average annual pay$49,786
- Sector 23, employment404
- Sector 23, average annual pay$54,498
- Sector 72, employment382
- Sector 54, employment120
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 44-45 | 667 | 75 | $34,990 |
| Sector 42 | 501 | 16 | $55,385 |
| Sector 31-33 | 420 | 22 | $49,786 |
| Sector 23 | 404 | 62 | $54,498 |
| Sector 72 | 382 | 30 | $17,061 |
| Sector 54 | 120 | 26 | $47,722 |
| Sector 52 | 96 | 18 | $65,399 |
| Sector 81 | 89 | 25 | $43,372 |
The largest sector is the biggest private employer group at 667 jobs, 14.7 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Pierce County
What businesses operate in Pierce County
- Establishments, all industries371
- Employment at those establishments3,712
- Annual payroll$173.7 m
- Establishments per 1,000 residents18.4
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Pierce County
What is being built in Pierce County
- Housing units authorised by permit, 202488
- Declared construction value permitted$17.2 m
- Single family units authorised80
- Multifamily units authorised8
- Multifamily share of units9.1 percent
- Average declared value per unit$195,773
- Units authorised per 1,000 households11.6
Multifamily is 9.1 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Pierce County
How much SBA lending happens in Pierce County
- 7(a) approvals recorded5
- 7(a) gross approval dollars$2.4 m
- Average 7(a) approval$477,740
- Median 7(a) approval$468,500
- 10th percentile approval$40,000
- 90th percentile approval$940,000
- Largest single approval$940,000
- Jobs reported supported, 7(a)33
- Jobs per approval6.6
- Distinct 7(a) lenders active4
- Distinct industries receiving approvals5
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer40.0 percent
- Loans on real estate terms2
- Loans on working capital terms, 120 months or shorter3
- Franchise loans0
- Franchise share of approvals0.0 percent
- Leading industry by approval countPackaged Frozen Food Merchant Wholesalers (1)
- Most active lenderPineland Bank (2)
- 504 approvals recorded2
- 504 gross approval dollars$1.6 m
- Average 504 approval$776,000
- Median 504 approval$1,181,000
- Distinct CDCs active1
- 504 jobs per approval10.0
- 504 jobs per million dollars approved12.9
- Most active CDCCoastal Area District Development Authority, Inc. (2)
- 7(a) share of SBA approvals71.4 percent
- Combined SBA approval dollars$3.9 m
The average approval of $477,740 sits close to the median of $468,500, so lending here is fairly evenly sized rather than driven by a few large deals. 40.0 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Pierce County
Do SBA loans in Pierce County get paid back
- Loans with a final outcome recorded1
- Paid in full1
- Charged off0
- Status: Paid in full1
- Status: Cancelled2
- Status: Exempt from disclosure2
Too few loans have reached a final outcome to publish a charge off rate. only 1 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Pierce County
Which parts of Pierce County get the lending
- Places in the county with recorded lending2
- BLACKSHEAR, approvals4
- PATTERSON, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| BLACKSHEAR | 4 | $1,920,200 |
| PATTERSON | 1 | $468,500 |
BLACKSHEAR accounts for 4 approvals against 1 in PATTERSON. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Pierce County
How big is Pierce County
- Land area316 sq mi
- Rank by land area among Georgia counties93rd of 159
- Width, east to west24.2 mi
- Height, north to south22.3 mi
- Geographies sharing a boundary5
- Residents per square mile of land64
- Establishments per square mile1.17
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Pierce County
What hazards affect Pierce County
- EPA radon zone predicted average indoor radon screening level less than 2 pCi/LZone 3
- Communities in the NFIP Community Status Book4
- Of those, participating in the NFIP4
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
The EPA places the county in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L.
US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001. FEMA OpenFEMA, NFIP Community Status Book, Community Status Book, as retrieved.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Pierce County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Pierce County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population20,202
- Households7,605
- Average household size2.66
- Median household income$60,517
- Median age40.2
Common questions
Pierce County questions, answered from the record.
How many people live in Pierce County, Georgia?
20,202, in 7,605 households, ranking 88th of 159 Georgia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Pierce County growing?
The population has grown 4.85 percent since the 2020 census base. In 2024 there were 268 births against 252 deaths, with net migration of 211. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Pierce County?
$60,517. The median owner-occupied home is valued at $153,300, which is 2.5 times income, and median gross rent is $799 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Pierce County?
371 establishments, employing 3,712 people with an annual payroll of $173.7 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Pierce County?
Average annual pay is $45,273, or $871 a week, across 4,532 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Pierce County?
5 7(a) approvals totalling $2.4 m since FY2020, across 4 lenders, with a median approval of $468,500, plus 2 504 approvals worth $1.6 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Pierce County?
88 housing units were authorised by permit in 2024, with a declared construction value of $17.2 m. Multifamily was 9.1 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Pierce County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Pierce County come from?
The largest single origin is Pierce County Non-migrants, with 6,315 households. Arriving households report an average income of $49,327 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Pierce County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Pierce County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.