Rockdale County, Georgia: commercial real estate data.
Rockdale County, Georgia has a population of 95,281 across 130 square miles, up 4.4 percent since the 2020 census base. County output reached $5.91 bn in 2024, 2,256 establishments operate here, and the SBA record carries 140 7(a) approvals worth $133.1 m.
126 sourced county values · tier FULL · 12 sections
Rockdale County
How many people live in Rockdale County
- Population95,281
- Households34,437
- Average household size2.77
- Median household income$77,247
- Median age39.3
- Median gross rent$1,525 per month
- Median owner-occupied home value$292,900
- Home value to household income3.8 times
- Annual rent as a share of median income23.7 percent
- Adults 25 and over with a bachelor degree or higher32.4 percent
- Adults 25 and over with a graduate degree13.3 percent
- Adults 25 and over64,112
- Population under 1822,585
- Share under 1823.7 percent
- Population 65 and over15,068
- Share 65 and over15.8 percent
- Working age population, 18 to 6457,628
- Civilian labor force48,991
- Unemployment rate5.9 percent
- Labor force participation, adults 18 and over67.4 percent
- Rank by population among Georgia counties28th of 159
- Rank by population among US county-equivalents648th
Rockdale County is the 28th largest of 159 Georgia counties by population. A median home costs 3.8 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 23.7 percent against 15.8 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Rockdale County
Is Rockdale County growing
- Population change since the 2020 census base4.38 percent
- Census 2020 base population93,513
- Births, 20241,001
- Deaths, 2024803
- Natural change, 2024198
- Net domestic migration, 2024764
- Net international migration, 2024389
- Total net migration, 20241,153
- Cumulative net domestic migration, 2021 to 20242,683
- Rank by growth among US county-equivalents630th
The county has grown 4.38 percent since the 2020 census base. Migration contributed more to 2024 change than births over deaths, so demand here follows people arriving rather than families forming.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Rockdale County
Where people moving to Rockdale County come from
- Tax returns filed by households arriving4,345
- People arriving, from those returns8,305
- Adjusted gross income arriving$189.6 m
- Net adjusted gross income movement$0
- Average income of an arriving household$43,626
- Largest single originRockdale County Non-migrants (30,294 households)
- Largest single destination (30,294 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Rockdale County Non-migrants | 30,294 | 59,848 | $1.81 bn |
| Other flows - Different State | 990 | 1,843 | $46.0 m |
| DeKalb County | 987 | 1,901 | $42.6 m |
| Newton County | 673 | 1,385 | $25.3 m |
| Other flows - South | 520 | 950 | $23.2 m |
| Gwinnett County | 396 | 768 | $19.4 m |
| Other flows - Same State | 289 | 529 | $10.8 m |
| Fulton County | 236 | 419 | $9.3 m |
The largest single source of arrivals is Rockdale County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Rockdale County
What the Rockdale County economy runs on
- County GDP, 2024$5.91 bn
- County GDP, 2023$5.67 bn
- GDP change, 2023 to 20244.2 percent
- GDP change over five years38.0 percent
- Rank by GDP among Georgia counties27th
- Rank by GDP among US county-equivalents656th
- GDP per resident$62,021
Output grew 4.2 percent in the latest year and 38.0 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Rockdale County
Who employs people in Rockdale County
- Covered employment, annual average35,707
- Establishments reporting2,636
- Average annual pay$61,314
- Average weekly wage$1,179
- Sector 31-33, employment5,538
- Sector 31-33, average annual pay$80,643
- Sector 44-45, employment4,827
- Sector 44-45, average annual pay$35,543
- Sector 62, employment4,566
- Sector 62, average annual pay$61,560
- Sector 23, employment3,485
- Sector 23, average annual pay$85,558
- Sector 72, employment3,397
- Sector 54, employment1,756
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 5,538 | 95 | $80,643 |
| Sector 44-45 | 4,827 | 312 | $35,543 |
| Sector 62 | 4,566 | 347 | $61,560 |
| Sector 23 | 3,485 | 238 | $85,558 |
| Sector 72 | 3,397 | 194 | $20,745 |
| Sector 54 | 1,756 | 236 | $78,846 |
| Sector 56 | 1,581 | 158 | $62,589 |
| Sector 42 | 1,312 | 115 | $89,398 |
The largest sector is the biggest private employer group at 5,538 jobs, 15.5 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Rockdale County
What businesses operate in Rockdale County
- Establishments, all industries2,256
- Employment at those establishments35,952
- Annual payroll$1.95 bn
- Establishments per 1,000 residents23.7
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Rockdale County
What is being built in Rockdale County
- Housing units authorised by permit, 2024483
- Declared construction value permitted$153.8 m
- Single family units authorised483
- Multifamily units authorised0
- Multifamily share of units0.0 percent
- Average declared value per unit$318,517
- Units authorised per 1,000 households14.0
Multifamily is 0.0 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Rockdale County
How much SBA lending happens in Rockdale County
- 7(a) approvals recorded140
- 7(a) gross approval dollars$133.1 m
- Average 7(a) approval$950,492
- Median 7(a) approval$424,000
- 10th percentile approval$46,000
- 90th percentile approval$3,212,000
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)1,554
- Jobs per approval11.1
- Distinct 7(a) lenders active62
- Distinct industries receiving approvals74
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer39.3 percent
- Loans on real estate terms55
- Loans on working capital terms, 120 months or shorter81
- Franchise loans20
- Franchise share of approvals14.3 percent
- Leading industry by approval countGasoline Stations with Convenience Stores (7)
- Most active lenderWells Fargo Bank National Association (11)
- 504 approvals recorded26
- 504 gross approval dollars$23.5 m
- Average 504 approval$905,654
- Median 504 approval$585,000
- Distinct CDCs active5
- 504 jobs per approval7.0
- 504 jobs per million dollars approved7.7
- Most active CDCFlorida Business Development Corporation (9)
- 7(a) share of SBA approvals84.3 percent
- Combined SBA approval dollars$156.6 m
The average approval of $950,492 sits well above the median of $424,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. 39.3 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Rockdale County
Do SBA loans in Rockdale County get paid back
- Loans with a final outcome recorded20
- Paid in full15
- Charged off5
- Charge off rate on resolved loans25.0 percent
- Status: Exempt from disclosure87
- Status: Paid in full15
- Status: Charged off5
- Status: Cancelled30
- Status: Committed, not yet disbursed3
Of the 20 loans that have reached a final outcome, 25.0 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Rockdale County
Which parts of Rockdale County get the lending
- Places in the county with recorded lending4
- CONYERS, approvals135
- LAWRENCEVILLE, approvals2
- STOCKBRIDGE, approvals2
- Clarkston, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| CONYERS | 135 | $126,231,700 |
| LAWRENCEVILLE | 2 | $5,294,200 |
| STOCKBRIDGE | 2 | $1,033,000 |
| Clarkston | 1 | $510,000 |
CONYERS accounts for 135 approvals against 2 in LAWRENCEVILLE. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Rockdale County
How big is Rockdale County
- Land area130 sq mi
- Rank by land area among Georgia counties158th of 159
- Width, east to west15.5 mi
- Height, north to south18 mi
- Geographies sharing a boundary5
- Residents per square mile of land733
- Establishments per square mile17.35
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Rockdale County
What hazards affect Rockdale County
- EPA radon zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
- Communities in the NFIP Community Status Book2
- Of those, participating in the NFIP2
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
The EPA places the county in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L.
US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001. FEMA OpenFEMA, NFIP Community Status Book, Community Status Book, as retrieved.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Rockdale County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Rockdale County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population95,281
- Households34,437
- Average household size2.77
- Median household income$77,247
- Median age39.3
Common questions
Rockdale County questions, answered from the record.
How many people live in Rockdale County, Georgia?
95,281, in 34,437 households, ranking 28th of 159 Georgia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Rockdale County growing?
The population has grown 4.38 percent since the 2020 census base. In 2024 there were 1,001 births against 803 deaths, with net migration of 1,153. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Rockdale County?
$77,247. The median owner-occupied home is valued at $292,900, which is 3.8 times income, and median gross rent is $1,525 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Rockdale County?
2,256 establishments, employing 35,952 people with an annual payroll of $1.95 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Rockdale County?
Average annual pay is $61,314, or $1,179 a week, across 35,707 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Rockdale County?
140 7(a) approvals totalling $133.1 m since FY2020, across 62 lenders, with a median approval of $424,000, plus 26 504 approvals worth $23.5 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Rockdale County get paid back?
Of the 20 loans that have reached a final outcome, 15 were paid in full and 5 charged off, a charge off rate of 25.0 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Rockdale County?
483 housing units were authorised by permit in 2024, with a declared construction value of $153.8 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Rockdale County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Rockdale County come from?
The largest single origin is Rockdale County Non-migrants, with 30,294 households. Arriving households report an average income of $43,626 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Rockdale County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Rockdale County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.