Maui County, Hawaii: commercial real estate data.
Maui County, Hawaii has a population of 164,522 across 1,162 square miles, down 0.7 percent since the 2020 census base. 5,000 establishments operate here, and the SBA record carries 141 7(a) approvals worth $30.0 m.
116 sourced county values · tier FULL · 10 sections
Maui County
How many people live in Maui County
- Population164,522
- Households55,841
- Average household size2.95
- Median household income$97,161
- Median age43.2
- Median gross rent$1,916 per month
- Median owner-occupied home value$904,700
- Home value to household income9.3 times
- Annual rent as a share of median income23.7 percent
- Adults 25 and over with a bachelor degree or higher31.0 percent
- Adults 25 and over with a graduate degree10.3 percent
- Adults 25 and over119,156
- Population under 1834,507
- Share under 1821.0 percent
- Population 65 and over34,129
- Share 65 and over20.7 percent
- Working age population, 18 to 6495,886
- Civilian labor force84,775
- Unemployment rate5.5 percent
- Labor force participation, adults 18 and over65.2 percent
- Rank by population among Hawaii counties3rd of 5
- Rank by population among US county-equivalents418th
Maui County is the 3rd largest of 5 Hawaii counties by population. A median home costs 9.3 times median household income, which is a stretched ownership market and usually shows up as rental demand. Residents under 18 outnumber those 65 and over, at 21.0 percent against 20.7 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Maui County
Is Maui County growing
- Population change since the 2020 census base-0.65 percent
- Census 2020 base population164,757
- Births, 20241,602
- Deaths, 20241,360
- Natural change, 2024242
- Net domestic migration, 2024-2,567
- Net international migration, 20241,245
- Total net migration, 2024-1,322
- Cumulative net domestic migration, 2021 to 2024-5,533
- Rank by growth among US county-equivalents2072nd
The county has lost 0.65 percent of its population since the 2020 census base. Births exceeded deaths in 2024 but more people left than arrived, so the population is being sustained internally rather than attracting.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Maui County
Where people moving to Maui County come from
- Tax returns filed by households arriving3,154
- People arriving, from those returns4,974
- Adjusted gross income arriving$545.5 m
- Net adjusted gross income movement$0
- Average income of an arriving household$172,969
- Largest single originMaui County Non-migrants (67,621 households)
- Largest single destination (67,621 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Maui County Non-migrants | 67,621 | 127,037 | $5.79 bn |
| Other flows - Different State | 1,624 | 2,501 | $240.6 m |
| Other flows - West | 739 | 1,160 | $155.0 m |
| Other flows - South | 418 | 646 | $44.1 m |
| Honolulu County | 340 | 577 | $26.1 m |
| Other flows - Midwest | 238 | 356 | $22.4 m |
| Other flows - Northeast | 229 | 339 | $19.2 m |
| Los Angeles County | 153 | 237 | $33.1 m |
The largest single source of arrivals is Maui County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Maui County
Who employs people in Maui County
- Covered employment, annual average73,656
- Establishments reporting7,892
- Average annual pay$61,830
- Average weekly wage$1,189
- Sector 72, employment19,265
- Sector 72, average annual pay$53,675
- Sector 44-45, employment8,486
- Sector 44-45, average annual pay$44,295
- Sector 62, employment8,147
- Sector 62, average annual pay$70,514
- Sector 56, employment4,776
- Sector 56, average annual pay$49,198
- Sector 23, employment4,770
- Sector 48-49, employment3,578
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 72 | 19,265 | 769 | $53,675 |
| Sector 44-45 | 8,486 | 764 | $44,295 |
| Sector 62 | 8,147 | 735 | $70,514 |
| Sector 56 | 4,776 | 576 | $49,198 |
| Sector 23 | 4,770 | 770 | $91,152 |
| Sector 48-49 | 3,578 | 241 | $55,598 |
| Sector 81 | 3,144 | 746 | $49,130 |
| Sector 71 | 2,025 | 232 | $49,052 |
The largest sector is the biggest private employer group at 19,265 jobs, 26.2 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Maui County
What businesses operate in Maui County
- Establishments, all industries5,000
- Employment at those establishments62,683
- Annual payroll$3.31 bn
- Establishments per 1,000 residents30.4
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Maui County
What is being built in Maui County
- Housing units authorised by permit, 20241,118
- Declared construction value permitted$450.9 m
- Single family units authorised623
- Multifamily units authorised495
- Multifamily share of units44.3 percent
- Average declared value per unit$403,282
- Units authorised per 1,000 households20.0
Multifamily is 44.3 percent of units authorised, so the pipeline is being built for renters rather than buyers.
US Census Bureau, Building Permits Survey, 2024 annual.
Maui County
How much SBA lending happens in Maui County
- 7(a) approvals recorded141
- 7(a) gross approval dollars$30.0 m
- Average 7(a) approval$212,574
- Median 7(a) approval$50,000
- 10th percentile approval$20,000
- 90th percentile approval$500,000
- Largest single approval$2,830,000
- Jobs reported supported, 7(a)730
- Jobs per approval5.2
- Distinct 7(a) lenders active27
- Distinct industries receiving approvals74
- Median 7(a) term83 months
- Share of loans on real estate terms, 240 months or longer0.7 percent
- Loans on real estate terms1
- Loans on working capital terms, 120 months or shorter137
- Franchise loans1
- Franchise share of approvals0.7 percent
- Leading industry by approval countMobile Food Services (6)
- Most active lenderCentral Pacific Bank (70)
- 504 approvals recorded112
- 504 gross approval dollars$57.4 m
- Average 504 approval$512,223
- Median 504 approval$364,000
- Distinct CDCs active3
- 504 jobs per approval5.6
- 504 jobs per million dollars approved10.9
- Most active CDCHEDCO Local Development Corporation (102)
- 7(a) share of SBA approvals55.7 percent
- Combined SBA approval dollars$87.3 m
The average approval of $212,574 sits well above the median of $50,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 0.7 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Maui County
Do SBA loans in Maui County get paid back
- Loans with a final outcome recorded30
- Paid in full27
- Charged off3
- Charge off rate on resolved loans10.0 percent
- Status: Paid in full27
- Status: Charged off3
- Status: Cancelled22
- Status: Exempt from disclosure80
- Status: Committed, not yet disbursed9
Of the 30 loans that have reached a final outcome, 10.0 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Maui County
Which parts of Maui County get the lending
- Places in the county with recorded lending11
- KIHEI, approvals36
- WAILUKU, approvals25
- LAHAINA, approvals22
- KAHULUI, approvals21
- HAIKU, approvals13
- MAKAWAO, approvals10
| Place | Approvals | Gross approval dollars |
|---|---|---|
| KIHEI | 36 | $7,999,600 |
| WAILUKU | 25 | $4,495,600 |
| LAHAINA | 22 | $2,663,100 |
| KAHULUI | 21 | $8,490,200 |
| HAIKU | 13 | $3,228,200 |
| MAKAWAO | 10 | $1,818,300 |
| KULA | 7 | $534,000 |
| KAUNAKAKAI | 3 | $114,000 |
KIHEI accounts for 36 approvals against 25 in WAILUKU. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Maui County
How big is Maui County
- Land area1,162 sq mi
- Rank by land area among Hawaii counties2nd of 5
- Width, east to west85.9 mi
- Height, north to south49.9 mi
- Geographies sharing a boundary1
- Residents per square mile of land142
- Establishments per square mile4.30
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- Computed from shared land boundary. Geographies separated by water are not counted, so this understates the true neighbour set in this state.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Maui County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Maui County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population164,522
- Households55,841
- Average household size2.95
- Median household income$97,161
- Median age43.2
Common questions
Maui County questions, answered from the record.
How many people live in Maui County, Hawaii?
164,522, in 55,841 households, ranking 3rd of 5 Hawaii counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Maui County growing?
The population has fallen 0.65 percent since the 2020 census base. In 2024 there were 1,602 births against 1,360 deaths, with net migration of -1,322. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Maui County?
$97,161. The median owner-occupied home is valued at $904,700, which is 9.3 times income, and median gross rent is $1,916 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Maui County?
5,000 establishments, employing 62,683 people with an annual payroll of $3.31 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Maui County?
Average annual pay is $61,830, or $1,189 a week, across 73,656 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Maui County?
141 7(a) approvals totalling $30.0 m since FY2020, across 27 lenders, with a median approval of $50,000, plus 112 504 approvals worth $57.4 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Maui County get paid back?
Of the 30 loans that have reached a final outcome, 27 were paid in full and 3 charged off, a charge off rate of 10.0 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Maui County?
1,118 housing units were authorised by permit in 2024, with a declared construction value of $450.9 m. Multifamily was 44.3 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Maui County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Maui County come from?
The largest single origin is Maui County Non-migrants, with 67,621 households. Arriving households report an average income of $172,969 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Maui County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Maui County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.