Latah County, Idaho: commercial real estate data.
Latah County, Idaho has a population of 41,049 across 1,076 square miles, up 6.7 percent since the 2020 census base. County output reached $2.07 bn in 2024, 1,046 establishments operate here, and the SBA record carries 46 7(a) approvals worth $16.1 m.
121 sourced county values · tier FULL · 11 sections
Latah County
How many people live in Latah County
- Population41,049
- Households16,270
- Average household size2.52
- Median household income$65,424
- Median age30.6
- Median gross rent$929 per month
- Median owner-occupied home value$368,600
- Home value to household income5.6 times
- Annual rent as a share of median income17.0 percent
- Adults 25 and over with a bachelor degree or higher43.0 percent
- Adults 25 and over with a graduate degree16.4 percent
- Adults 25 and over24,130
- Population under 187,748
- Share under 1818.9 percent
- Population 65 and over6,078
- Share 65 and over14.8 percent
- Working age population, 18 to 6427,223
- Civilian labor force21,252
- Unemployment rate6.8 percent
- Labor force participation, adults 18 and over63.8 percent
- Rank by population among Idaho counties11th of 44
- Rank by population among US county-equivalents1184th
Latah County is the 11th largest of 44 Idaho counties by population. A median home costs 5.6 times median household income, which is a stretched ownership market and usually shows up as rental demand. Residents under 18 outnumber those 65 and over, at 18.9 percent against 14.8 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Latah County
Is Latah County growing
- Population change since the 2020 census base6.73 percent
- Census 2020 base population39,521
- Births, 2024438
- Deaths, 2024283
- Natural change, 2024155
- Net domestic migration, 2024-107
- Net international migration, 2024439
- Total net migration, 2024332
- Cumulative net domestic migration, 2021 to 2024611
- Rank by growth among US county-equivalents326th
The county has grown 6.73 percent since the 2020 census base. Migration contributed more to 2024 change than births over deaths, so demand here follows people arriving rather than families forming.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Latah County
Where people moving to Latah County come from
- Tax returns filed by households arriving1,357
- People arriving, from those returns2,427
- Adjusted gross income arriving$81.4 m
- Net adjusted gross income movement$0
- Average income of an arriving household$60,009
- Largest single originLatah County Non-migrants (13,025 households)
- Largest single destination (13,025 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Latah County Non-migrants | 13,025 | 27,048 | $1.14 bn |
| Other flows - Different State | 662 | 1,268 | $42.2 m |
| Other flows - West | 432 | 782 | $24.7 m |
| Other flows - Same State | 143 | 245 | $5.6 m |
| Whitman County | 132 | 224 | $8.7 m |
| Other flows - South | 123 | 247 | $10.0 m |
| Nez Perce County | 104 | 185 | $4.4 m |
| Kootenai County | 91 | 148 | $5.1 m |
The largest single source of arrivals is Latah County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Latah County
What the Latah County economy runs on
- County GDP, 2024$2.07 bn
- County GDP, 2023$2.02 bn
- GDP change, 2023 to 20242.4 percent
- GDP change over five years38.4 percent
- Rank by GDP among Idaho counties12th
- Rank by GDP among US county-equivalents1245th
- GDP per resident$50,488
Output grew 2.4 percent in the latest year and 38.4 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Latah County
Who employs people in Latah County
- Covered employment, annual average14,731
- Establishments reporting1,448
- Average annual pay$49,203
- Average weekly wage$946
- Sector 62, employment2,121
- Sector 62, average annual pay$47,221
- Sector 44-45, employment1,947
- Sector 44-45, average annual pay$30,369
- Sector 72, employment1,684
- Sector 72, average annual pay$20,464
- Sector 54, employment699
- Sector 54, average annual pay$76,108
- Sector 23, employment681
- Sector 31-33, employment616
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 62 | 2,121 | 180 | $47,221 |
| Sector 44-45 | 1,947 | 138 | $30,369 |
| Sector 72 | 1,684 | 138 | $20,464 |
| Sector 54 | 699 | 153 | $76,108 |
| Sector 23 | 681 | 184 | $50,434 |
| Sector 31-33 | 616 | 51 | $58,145 |
| Sector 61 | 352 | 35 | $41,197 |
| Sector 42 | 315 | 38 | $76,446 |
The largest sector is the biggest private employer group at 2,121 jobs, 14.4 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Latah County
What businesses operate in Latah County
- Establishments, all industries1,046
- Employment at those establishments10,803
- Annual payroll$433.3 m
- Establishments per 1,000 residents25.5
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Latah County
What is being built in Latah County
- Housing units authorised by permit, 2024198
- Declared construction value permitted$56.9 m
- Single family units authorised120
- Multifamily units authorised78
- Multifamily share of units39.4 percent
- Average declared value per unit$287,255
- Units authorised per 1,000 households12.2
Multifamily is 39.4 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Latah County
How much SBA lending happens in Latah County
- 7(a) approvals recorded46
- 7(a) gross approval dollars$16.1 m
- Average 7(a) approval$350,237
- Median 7(a) approval$150,000
- 10th percentile approval$20,000
- 90th percentile approval$957,500
- Largest single approval$4,838,000
- Jobs reported supported, 7(a)448
- Jobs per approval9.7
- Distinct 7(a) lenders active16
- Distinct industries receiving approvals35
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer15.2 percent
- Loans on real estate terms7
- Loans on working capital terms, 120 months or shorter38
- Franchise loans6
- Franchise share of approvals13.0 percent
- Leading industry by approval countFull-Service Restaurants (3)
- Most active lenderZions Bank, A Division of (9)
- 504 approvals recorded9
- 504 gross approval dollars$7.0 m
- Average 504 approval$779,556
- Median 504 approval$251,000
- Distinct CDCs active4
- 504 jobs per approval6.8
- 504 jobs per million dollars approved8.7
- Most active CDCCapital Matrix, Inc. (5)
- 7(a) share of SBA approvals83.6 percent
- Combined SBA approval dollars$23.1 m
The average approval of $350,237 sits well above the median of $150,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 15.2 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Latah County
Do SBA loans in Latah County get paid back
- Loans with a final outcome recorded8
- Paid in full8
- Charged off0
- Status: Exempt from disclosure29
- Status: Cancelled4
- Status: Paid in full8
- Status: Committed, not yet disbursed5
Too few loans have reached a final outcome to publish a charge off rate. only 8 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Latah County
Which parts of Latah County get the lending
- Places in the county with recorded lending10
- MOSCOW, approvals31
- DEARY, approvals3
- TROY, approvals2
- POTLATCH, approvals2
- VIOLA, approvals2
- GENESEE, approvals2
| Place | Approvals | Gross approval dollars |
|---|---|---|
| MOSCOW | 31 | $12,778,900 |
| DEARY | 3 | $145,000 |
| TROY | 2 | $200,000 |
| POTLATCH | 2 | $1,457,500 |
| VIOLA | 2 | $212,000 |
| GENESEE | 2 | $1,075,000 |
| PRINCETON | 1 | $17,500 |
| KENDRICK | 1 | $25,000 |
MOSCOW accounts for 31 approvals against 3 in DEARY. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Latah County
How big is Latah County
- Land area1,076 sq mi
- Rank by land area among Idaho counties29th of 44
- Width, east to west33.7 mi
- Height, north to south40.4 mi
- Geographies sharing a boundary4
- Residents per square mile of land38
- Establishments per square mile0.97
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Latah County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Latah County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population41,049
- Households16,270
- Average household size2.52
- Median household income$65,424
- Median age30.6
Common questions
Latah County questions, answered from the record.
How many people live in Latah County, Idaho?
41,049, in 16,270 households, ranking 11th of 44 Idaho counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Latah County growing?
The population has grown 6.73 percent since the 2020 census base. In 2024 there were 438 births against 283 deaths, with net migration of 332. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Latah County?
$65,424. The median owner-occupied home is valued at $368,600, which is 5.6 times income, and median gross rent is $929 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Latah County?
1,046 establishments, employing 10,803 people with an annual payroll of $433.3 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Latah County?
Average annual pay is $49,203, or $946 a week, across 14,731 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Latah County?
46 7(a) approvals totalling $16.1 m since FY2020, across 16 lenders, with a median approval of $150,000, plus 9 504 approvals worth $7.0 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Latah County?
198 housing units were authorised by permit in 2024, with a declared construction value of $56.9 m. Multifamily was 39.4 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Latah County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Latah County come from?
The largest single origin is Latah County Non-migrants, with 13,025 households. Arriving households report an average income of $60,009 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Latah County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Latah County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.