Reno County, Kansas: commercial real estate data.
Reno County, Kansas has a population of 61,553 across 1,255 square miles, down 0.8 percent since the 2020 census base. County output reached $3.43 bn in 2024, 1,590 establishments operate here, and the SBA record carries 19 7(a) approvals worth $17.9 m.
117 sourced county values · tier FULL · 11 sections
Reno County
How many people live in Reno County
- Population61,553
- Households25,592
- Average household size2.41
- Median household income$60,645
- Median age40.9
- Median gross rent$863 per month
- Median owner-occupied home value$132,500
- Home value to household income2.2 times
- Annual rent as a share of median income17.1 percent
- Adults 25 and over with a bachelor degree or higher20.4 percent
- Adults 25 and over with a graduate degree6.8 percent
- Adults 25 and over42,501
- Population under 1813,518
- Share under 1822.0 percent
- Population 65 and over12,659
- Share 65 and over20.6 percent
- Working age population, 18 to 6435,376
- Civilian labor force30,445
- Unemployment rate3.9 percent
- Labor force participation, adults 18 and over63.4 percent
- Rank by population among Kansas counties9th of 105
- Rank by population among US county-equivalents877th
Reno County is the 9th largest of 105 Kansas counties by population. A median home costs 2.2 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 22.0 percent against 20.6 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Reno County
Is Reno County growing
- Population change since the 2020 census base-0.78 percent
- Census 2020 base population61,897
- Births, 2024645
- Deaths, 2024874
- Natural change, 2024-229
- Net domestic migration, 202495
- Net international migration, 2024134
- Total net migration, 2024229
- Cumulative net domestic migration, 2021 to 2024231
- Rank by growth among US county-equivalents2113th
The county has lost 0.78 percent of its population since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Reno County
Where people moving to Reno County come from
- Tax returns filed by households arriving1,249
- People arriving, from those returns2,166
- Adjusted gross income arriving$58.9 m
- Net adjusted gross income movement$0
- Average income of an arriving household$47,182
- Largest single originReno County Non-migrants (22,940 households)
- Largest single destination (22,940 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Reno County Non-migrants | 22,940 | 46,449 | $1.54 bn |
| Other flows - Different State | 436 | 797 | $23.3 m |
| Other flows - Same State | 300 | 487 | $12.1 m |
| Sedgwick County | 206 | 358 | $9.2 m |
| Other flows - West | 178 | 334 | $9.8 m |
| Other flows - South | 145 | 256 | $7.7 m |
| Other flows - Midwest | 113 | 207 | $5.9 m |
| McPherson County | 85 | 152 | $4.1 m |
The largest single source of arrivals is Reno County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Reno County
What the Reno County economy runs on
- County GDP, 2024$3.43 bn
- County GDP, 2023$3.32 bn
- GDP change, 2023 to 20243.2 percent
- GDP change over five years25.9 percent
- Rank by GDP among Kansas counties11th
- Rank by GDP among US county-equivalents901st
- GDP per resident$55,689
Output grew 3.2 percent in the latest year and 25.9 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Reno County
Who employs people in Reno County
- Covered employment, annual average26,658
- Establishments reporting1,685
- Average annual pay$49,987
- Average weekly wage$961
- Sector 62, employment3,851
- Sector 62, average annual pay$58,176
- Sector 31-33, employment3,641
- Sector 31-33, average annual pay$65,757
- Sector 44-45, employment2,815
- Sector 44-45, average annual pay$32,021
- Sector 72, employment2,558
- Sector 72, average annual pay$17,975
- Sector 23, employment1,343
- Sector 42, employment1,046
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 62 | 3,851 | 164 | $58,176 |
| Sector 31-33 | 3,641 | 101 | $65,757 |
| Sector 44-45 | 2,815 | 194 | $32,021 |
| Sector 72 | 2,558 | 130 | $17,975 |
| Sector 23 | 1,343 | 171 | $56,211 |
| Sector 42 | 1,046 | 92 | $61,205 |
| Sector 56 | 1,028 | 120 | $44,291 |
| Sector 48-49 | 961 | 66 | $64,205 |
The largest sector is the biggest private employer group at 3,851 jobs, 14.4 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Reno County
What businesses operate in Reno County
- Establishments, all industries1,590
- Employment at those establishments21,784
- Annual payroll$1.03 bn
- Establishments per 1,000 residents25.8
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Reno County
What is being built in Reno County
- Housing units authorised by permit, 202440
- Declared construction value permitted$8.5 m
- Single family units authorised40
- Multifamily units authorised0
- Multifamily share of units0.0 percent
- Average declared value per unit$211,288
- Units authorised per 1,000 households1.6
Multifamily is 0.0 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Reno County
How much SBA lending happens in Reno County
- 7(a) approvals recorded19
- 7(a) gross approval dollars$17.9 m
- Average 7(a) approval$940,674
- Median 7(a) approval$425,000
- 10th percentile approval$50,000
- 90th percentile approval$2,706,200
- Largest single approval$3,346,000
- Jobs reported supported, 7(a)388
- Jobs per approval20.4
- Distinct 7(a) lenders active13
- Distinct industries receiving approvals15
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer26.3 percent
- Loans on real estate terms5
- Loans on working capital terms, 120 months or shorter14
- Franchise loans2
- Franchise share of approvals10.5 percent
- Leading industry by approval countCollection Agencies (2)
- Most active lenderSunflower Bank National Association (3)
- 504 approvals recorded11
- 504 gross approval dollars$8.6 m
- Average 504 approval$777,727
- Median 504 approval$507,000
- Distinct CDCs active3
- 504 jobs per approval10.2
- 504 jobs per million dollars approved13.1
- Most active CDCFrontier Financial Partners, Inc. (6)
- 7(a) share of SBA approvals63.3 percent
- Combined SBA approval dollars$26.4 m
The average approval of $940,674 sits well above the median of $425,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 26.3 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Reno County
Do SBA loans in Reno County get paid back
- Loans with a final outcome recorded3
- Paid in full3
- Charged off0
- Status: Paid in full3
- Status: Exempt from disclosure15
- Status: Cancelled1
Too few loans have reached a final outcome to publish a charge off rate. only 3 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Reno County
Which parts of Reno County get the lending
- Places in the county with recorded lending3
- HUTCHINSON, approvals17
- Yoder, approvals1
- Haven, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| HUTCHINSON | 17 | $16,375,000 |
| Yoder | 1 | $1,457,500 |
| Haven | 1 | $40,300 |
HUTCHINSON accounts for 17 approvals against 1 in Yoder. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Reno County
How big is Reno County
- Land area1,255 sq mi
- Rank by land area among Kansas counties3rd of 105
- Width, east to west42.2 mi
- Height, north to south30.5 mi
- Geographies sharing a boundary7
- Residents per square mile of land49
- Establishments per square mile1.27
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Reno County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Reno County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population61,553
- Households25,592
- Average household size2.41
- Median household income$60,645
- Median age40.9
Common questions
Reno County questions, answered from the record.
How many people live in Reno County, Kansas?
61,553, in 25,592 households, ranking 9th of 105 Kansas counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Reno County growing?
The population has fallen 0.78 percent since the 2020 census base. In 2024 there were 645 births against 874 deaths, with net migration of 229. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Reno County?
$60,645. The median owner-occupied home is valued at $132,500, which is 2.2 times income, and median gross rent is $863 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Reno County?
1,590 establishments, employing 21,784 people with an annual payroll of $1.03 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Reno County?
Average annual pay is $49,987, or $961 a week, across 26,658 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Reno County?
19 7(a) approvals totalling $17.9 m since FY2020, across 13 lenders, with a median approval of $425,000, plus 11 504 approvals worth $8.6 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Reno County?
40 housing units were authorised by permit in 2024, with a declared construction value of $8.5 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Reno County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Reno County come from?
The largest single origin is Reno County Non-migrants, with 22,940 households. Arriving households report an average income of $47,182 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Reno County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Reno County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.