Marshall County, Kentucky: commercial real estate data.
Marshall County, Kentucky has a population of 31,743 across 301 square miles, up 0.2 percent since the 2020 census base. County output reached $1.76 bn in 2024, 734 establishments operate here, and the SBA record carries 16 7(a) approvals worth $10.4 m.
120 sourced county values · tier FULL · 11 sections
Marshall County
How many people live in Marshall County
- Population31,743
- Households13,209
- Average household size2.40
- Median household income$65,831
- Median age45.1
- Median gross rent$798 per month
- Median owner-occupied home value$173,800
- Home value to household income2.6 times
- Annual rent as a share of median income14.5 percent
- Adults 25 and over with a bachelor degree or higher21.2 percent
- Adults 25 and over with a graduate degree8.5 percent
- Adults 25 and over23,116
- Population under 186,388
- Share under 1820.1 percent
- Population 65 and over7,165
- Share 65 and over22.6 percent
- Working age population, 18 to 6418,190
- Civilian labor force14,603
- Unemployment rate4.5 percent
- Labor force participation, adults 18 and over57.6 percent
- Rank by population among Kentucky counties32nd of 120
- Rank by population among US county-equivalents1427th
Marshall County is the 32nd largest of 120 Kentucky counties by population. A median home costs 2.6 times median household income, which is an affordable ownership market by national standards. Residents 65 and over outnumber those under 18, at 22.6 percent against 20.1 percent, which points demand at health care, services and single storey product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Marshall County
Is Marshall County growing
- Population change since the 2020 census base0.24 percent
- Census 2020 base population31,659
- Births, 2024292
- Deaths, 2024421
- Natural change, 2024-129
- Net domestic migration, 2024150
- Net international migration, 2024-3
- Total net migration, 2024147
- Cumulative net domestic migration, 2021 to 2024726
- Rank by growth among US county-equivalents1737th
The county has grown 0.24 percent since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Marshall County
Where people moving to Marshall County come from
- Tax returns filed by households arriving824
- People arriving, from those returns1,532
- Adjusted gross income arriving$46.8 m
- Net adjusted gross income movement$0
- Average income of an arriving household$56,843
- Largest single originMarshall County Non-migrants (11,599 households)
- Largest single destination (11,599 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Marshall County Non-migrants | 11,599 | 24,142 | $811.8 m |
| Other flows - Different State | 337 | 619 | $22.7 m |
| Other flows - South | 149 | 293 | $9.9 m |
| McCracken County | 145 | 287 | $7.6 m |
| Other flows - Same State | 141 | 241 | $8.1 m |
| Other flows - Midwest | 133 | 221 | $8.4 m |
| Calloway County | 105 | 198 | $4.1 m |
| Graves County | 59 | 113 | $2.3 m |
The largest single source of arrivals is Marshall County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Marshall County
What the Marshall County economy runs on
- County GDP, 2024$1.76 bn
- County GDP, 2023$1.77 bn
- GDP change, 2023 to 2024-0.7 percent
- GDP change over five years17.0 percent
- Rank by GDP among Kentucky counties30th
- Rank by GDP among US county-equivalents1387th
- GDP per resident$55,439
Output grew -0.7 percent in the latest year and 17.0 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Marshall County
Who employs people in Marshall County
- Covered employment, annual average11,710
- Establishments reporting1,051
- Average annual pay$62,678
- Average weekly wage$1,205
- Sector 31-33, employment2,377
- Sector 31-33, average annual pay$102,945
- Sector 44-45, employment1,543
- Sector 44-45, average annual pay$42,672
- Sector 23, employment1,432
- Sector 23, average annual pay$79,893
- Sector 72, employment1,080
- Sector 72, average annual pay$22,038
- Sector 54, employment445
- Sector 56, employment408
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 2,377 | 64 | $102,945 |
| Sector 44-45 | 1,543 | 123 | $42,672 |
| Sector 23 | 1,432 | 124 | $79,893 |
| Sector 72 | 1,080 | 82 | $22,038 |
| Sector 54 | 445 | 99 | $63,637 |
| Sector 56 | 408 | 59 | $60,631 |
| Sector 42 | 363 | 56 | $66,328 |
| Sector 52 | 358 | 51 | $69,471 |
The largest sector is the biggest private employer group at 2,377 jobs, 20.3 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Marshall County
What businesses operate in Marshall County
- Establishments, all industries734
- Employment at those establishments9,645
- Annual payroll$600.5 m
- Establishments per 1,000 residents23.1
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Marshall County
What is being built in Marshall County
- Housing units authorised by permit, 2024121
- Declared construction value permitted$44.0 m
- Single family units authorised98
- Multifamily units authorised23
- Multifamily share of units19.0 percent
- Average declared value per unit$363,425
- Units authorised per 1,000 households9.2
Multifamily is 19.0 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Marshall County
How much SBA lending happens in Marshall County
- 7(a) approvals recorded16
- 7(a) gross approval dollars$10.4 m
- Average 7(a) approval$651,281
- Median 7(a) approval$306,500
- 10th percentile approval$15,000
- 90th percentile approval$2,740,000
- Largest single approval$3,700,000
- Jobs reported supported, 7(a)138
- Jobs per approval8.6
- Distinct 7(a) lenders active9
- Distinct industries receiving approvals15
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer18.8 percent
- Loans on real estate terms3
- Loans on working capital terms, 120 months or shorter12
- Franchise loans1
- Franchise share of approvals6.3 percent
- Leading industry by approval countResidential Remodelers (2)
- Most active lenderU.S. Bank, National Association (6)
- 504 approvals recorded7
- 504 gross approval dollars$5.1 m
- Average 504 approval$722,571
- Median 504 approval$686,000
- Distinct CDCs active2
- 504 jobs per approval13.3
- 504 jobs per million dollars approved18.4
- Most active CDCPurchase Area Development District (6)
- 7(a) share of SBA approvals69.6 percent
- Combined SBA approval dollars$15.5 m
The average approval of $651,281 sits well above the median of $306,500, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 18.8 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Marshall County
Do SBA loans in Marshall County get paid back
- Loans with a final outcome recorded6
- Paid in full5
- Charged off1
- Status: Paid in full5
- Status: Charged off1
- Status: Exempt from disclosure9
- Status: Cancelled1
Too few loans have reached a final outcome to publish a charge off rate. only 6 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Marshall County
Which parts of Marshall County get the lending
- Places in the county with recorded lending5
- BENTON, approvals7
- CALVERT CITY, approvals6
- Calvery City, approvals1
- GILBERTSVILLE, approvals1
- HARDIN, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| BENTON | 7 | $5,657,500 |
| CALVERT CITY | 6 | $4,126,000 |
| Calvery City | 1 | $503,000 |
| GILBERTSVILLE | 1 | $29,000 |
| HARDIN | 1 | $105,000 |
BENTON accounts for 7 approvals against 6 in CALVERT CITY. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Marshall County
How big is Marshall County
- Land area301 sq mi
- Rank by land area among Kentucky counties64th of 120
- Width, east to west20.7 mi
- Height, north to south21.9 mi
- Geographies sharing a boundary6
- Residents per square mile of land105
- Establishments per square mile2.44
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Marshall County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Marshall County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population31,743
- Households13,209
- Average household size2.40
- Median household income$65,831
- Median age45.1
Common questions
Marshall County questions, answered from the record.
How many people live in Marshall County, Kentucky?
31,743, in 13,209 households, ranking 32nd of 120 Kentucky counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Marshall County growing?
The population has grown 0.24 percent since the 2020 census base. In 2024 there were 292 births against 421 deaths, with net migration of 147. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Marshall County?
$65,831. The median owner-occupied home is valued at $173,800, which is 2.6 times income, and median gross rent is $798 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Marshall County?
734 establishments, employing 9,645 people with an annual payroll of $600.5 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Marshall County?
Average annual pay is $62,678, or $1,205 a week, across 11,710 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Marshall County?
16 7(a) approvals totalling $10.4 m since FY2020, across 9 lenders, with a median approval of $306,500, plus 7 504 approvals worth $5.1 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Marshall County?
121 housing units were authorised by permit in 2024, with a declared construction value of $44.0 m. Multifamily was 19.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Marshall County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Marshall County come from?
The largest single origin is Marshall County Non-migrants, with 11,599 households. Arriving households report an average income of $56,843 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Marshall County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Marshall County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.