Oceana County, Michigan: commercial real estate data.
Oceana County, Michigan has a population of 26,915 across 512 square miles, up 1.3 percent since the 2020 census base. County output reached $832.9 m in 2024, 468 establishments operate here, and the SBA record carries 48 7(a) approvals worth $10.4 m.
126 sourced county values · tier FULL · 12 sections
Oceana County
How many people live in Oceana County
- Population26,915
- Households10,419
- Average household size2.58
- Median household income$62,417
- Median age44.2
- Median gross rent$759 per month
- Median owner-occupied home value$190,100
- Home value to household income3.0 times
- Annual rent as a share of median income14.6 percent
- Adults 25 and over with a bachelor degree or higher21.5 percent
- Adults 25 and over with a graduate degree7.8 percent
- Adults 25 and over19,212
- Population under 185,722
- Share under 1821.3 percent
- Population 65 and over6,047
- Share 65 and over22.5 percent
- Working age population, 18 to 6415,146
- Civilian labor force12,234
- Unemployment rate6.5 percent
- Labor force participation, adults 18 and over57.7 percent
- Rank by population among Michigan counties51st of 83
- Rank by population among US county-equivalents1582nd
Oceana County is the 51st largest of 83 Michigan counties by population. A median home costs 3.0 times median household income, which is an affordable ownership market by national standards. Residents 65 and over outnumber those under 18, at 22.5 percent against 21.3 percent, which points demand at health care, services and single storey product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Oceana County
Is Oceana County growing
- Population change since the 2020 census base1.33 percent
- Census 2020 base population26,659
- Births, 2024269
- Deaths, 2024282
- Natural change, 2024-13
- Net domestic migration, 2024-24
- Net international migration, 202442
- Total net migration, 202418
- Cumulative net domestic migration, 2021 to 2024261
- Rank by growth among US county-equivalents1386th
The county has grown 1.33 percent since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Oceana County
Where people moving to Oceana County come from
- Tax returns filed by households arriving695
- People arriving, from those returns1,303
- Adjusted gross income arriving$52.8 m
- Net adjusted gross income movement$0
- Average income of an arriving household$75,921
- Largest single originOceana County Non-migrants (10,036 households)
- Largest single destination (10,036 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Oceana County Non-migrants | 10,036 | 20,736 | $610.0 m |
| Other flows - Different State | 184 | 342 | $22.0 m |
| Muskegon County | 178 | 378 | $8.2 m |
| Other flows - Same State | 139 | 235 | $9.3 m |
| Other flows - South | 79 | 147 | $9.3 m |
| Other flows - Midwest | 65 | 121 | $7.3 m |
| Kent County | 54 | 81 | $5.3 m |
| Newaygo County | 51 | 117 | $2.1 m |
The largest single source of arrivals is Oceana County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Oceana County
What the Oceana County economy runs on
- County GDP, 2024$832.9 m
- County GDP, 2023$851.7 m
- GDP change, 2023 to 2024-2.2 percent
- GDP change over five years26.7 percent
- Rank by GDP among Michigan counties63rd
- Rank by GDP among US county-equivalents2002nd
- GDP per resident$30,945
Output grew -2.2 percent in the latest year and 26.7 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Oceana County
Who employs people in Oceana County
- Covered employment, annual average6,470
- Establishments reporting567
- Average annual pay$45,679
- Average weekly wage$878
- Sector 31-33, employment1,401
- Sector 31-33, average annual pay$56,325
- Sector 44-45, employment1,096
- Sector 44-45, average annual pay$36,539
- Sector 72, employment754
- Sector 72, average annual pay$23,709
- Sector 23, employment298
- Sector 23, average annual pay$56,295
- Sector 42, employment260
- Sector 81, employment142
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 1,401 | 38 | $56,325 |
| Sector 44-45 | 1,096 | 87 | $36,539 |
| Sector 72 | 754 | 64 | $23,709 |
| Sector 23 | 298 | 62 | $56,295 |
| Sector 42 | 260 | 9 | $55,950 |
| Sector 81 | 142 | 34 | $30,161 |
| Sector 71 | 126 | 17 | $25,169 |
| Sector 54 | 96 | 25 | $49,786 |
The largest sector is the biggest private employer group at 1,401 jobs, 21.7 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Oceana County
What businesses operate in Oceana County
- Establishments, all industries468
- Employment at those establishments4,588
- Annual payroll$231.7 m
- Establishments per 1,000 residents17.4
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Oceana County
What is being built in Oceana County
- Housing units authorised by permit, 2024147
- Declared construction value permitted$20.7 m
- Single family units authorised147
- Multifamily units authorised0
- Multifamily share of units0.0 percent
- Average declared value per unit$140,867
- Units authorised per 1,000 households14.1
Multifamily is 0.0 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Oceana County
How much SBA lending happens in Oceana County
- 7(a) approvals recorded48
- 7(a) gross approval dollars$10.4 m
- Average 7(a) approval$216,131
- Median 7(a) approval$66,000
- 10th percentile approval$25,000
- 90th percentile approval$513,400
- Largest single approval$2,540,000
- Jobs reported supported, 7(a)248
- Jobs per approval5.2
- Distinct 7(a) lenders active7
- Distinct industries receiving approvals27
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer12.5 percent
- Loans on real estate terms6
- Loans on working capital terms, 120 months or shorter40
- Franchise loans1
- Franchise share of approvals2.1 percent
- Leading industry by approval countFull-Service Restaurants (5)
- Most active lenderThe Huntington National Bank (38)
- 504 approvals recorded1
- 504 gross approval dollars$1.5 m
- Average 504 approval$1,491,000
- Median 504 approval$1,491,000
- Distinct CDCs active1
- 504 jobs per approval0.0
- 504 jobs per million dollars approved0.0
- Most active CDCMichigan Certified Development Corporation (1)
- 7(a) share of SBA approvals98.0 percent
- Combined SBA approval dollars$11.9 m
The average approval of $216,131 sits well above the median of $66,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 12.5 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Oceana County
Do SBA loans in Oceana County get paid back
- Loans with a final outcome recorded9
- Paid in full9
- Charged off0
- Status: Paid in full9
- Status: Exempt from disclosure33
- Status: Cancelled5
- Status: Committed, not yet disbursed1
Too few loans have reached a final outcome to publish a charge off rate. only 9 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Oceana County
Which parts of Oceana County get the lending
- Places in the county with recorded lending6
- Hart, approvals18
- Hesperia, approvals14
- Pentwater, approvals7
- New Era, approvals4
- Shelby, approvals3
- MEARS, approvals2
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Hart | 18 | $5,524,600 |
| Hesperia | 14 | $1,053,900 |
| Pentwater | 7 | $320,700 |
| New Era | 4 | $586,800 |
| Shelby | 3 | $2,763,300 |
| MEARS | 2 | $125,000 |
Hart accounts for 18 approvals against 14 in Hesperia. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Oceana County
How big is Oceana County
- Land area512 sq mi
- Rank by land area among Michigan counties68th of 83
- Width, east to west25.2 mi
- Height, north to south24.3 mi
- Geographies sharing a boundary3
- Residents per square mile of land53
- Establishments per square mile0.91
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Oceana County
What hazards affect Oceana County
- EPA radon zone predicted average indoor radon screening level less than 2 pCi/LZone 3
- Communities in the NFIP Community Status Book13
- Of those, participating in the NFIP9
- NFIP participation rate69.2 percent
- Communities carrying a CRS class0
The EPA places the county in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L.
US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001. FEMA OpenFEMA, NFIP Community Status Book, Community Status Book, as retrieved.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Oceana County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Oceana County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population26,915
- Households10,419
- Average household size2.58
- Median household income$62,417
- Median age44.2
Common questions
Oceana County questions, answered from the record.
How many people live in Oceana County, Michigan?
26,915, in 10,419 households, ranking 51st of 83 Michigan counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Oceana County growing?
The population has grown 1.33 percent since the 2020 census base. In 2024 there were 269 births against 282 deaths, with net migration of 18. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Oceana County?
$62,417. The median owner-occupied home is valued at $190,100, which is 3.0 times income, and median gross rent is $759 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Oceana County?
468 establishments, employing 4,588 people with an annual payroll of $231.7 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Oceana County?
Average annual pay is $45,679, or $878 a week, across 6,470 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Oceana County?
48 7(a) approvals totalling $10.4 m since FY2020, across 7 lenders, with a median approval of $66,000, plus 1 504 approvals worth $1.5 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Oceana County?
147 housing units were authorised by permit in 2024, with a declared construction value of $20.7 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Oceana County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Oceana County come from?
The largest single origin is Oceana County Non-migrants, with 10,036 households. Arriving households report an average income of $75,921 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Oceana County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Oceana County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.