Osceola County, Michigan: commercial real estate data.
Osceola County, Michigan has a population of 23,227 across 566 square miles, up 2.6 percent since the 2020 census base. County output reached $1.11 bn in 2024, 441 establishments operate here, and the SBA record carries 41 7(a) approvals worth $12.7 m.
127 sourced county values · tier FULL · 12 sections
Osceola County
How many people live in Osceola County
- Population23,227
- Households9,356
- Average household size2.48
- Median household income$58,267
- Median age43.9
- Median gross rent$807 per month
- Median owner-occupied home value$155,400
- Home value to household income2.7 times
- Annual rent as a share of median income16.6 percent
- Adults 25 and over with a bachelor degree or higher16.6 percent
- Adults 25 and over with a graduate degree5.4 percent
- Adults 25 and over16,476
- Population under 185,173
- Share under 1822.3 percent
- Population 65 and over5,119
- Share 65 and over22.0 percent
- Working age population, 18 to 6412,935
- Civilian labor force9,927
- Unemployment rate6.4 percent
- Labor force participation, adults 18 and over55.0 percent
- Rank by population among Michigan counties62nd of 83
- Rank by population among US county-equivalents1724th
Osceola County is the 62nd largest of 83 Michigan counties by population. A median home costs 2.7 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 22.3 percent against 22.0 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Osceola County
Is Osceola County growing
- Population change since the 2020 census base2.61 percent
- Census 2020 base population22,886
- Births, 2024234
- Deaths, 2024291
- Natural change, 2024-57
- Net domestic migration, 2024226
- Net international migration, 202428
- Total net migration, 2024254
- Cumulative net domestic migration, 2021 to 2024730
- Rank by growth among US county-equivalents979th
The county has grown 2.61 percent since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Osceola County
Where people moving to Osceola County come from
- Tax returns filed by households arriving744
- People arriving, from those returns1,361
- Adjusted gross income arriving$33.9 m
- Net adjusted gross income movement$0
- Average income of an arriving household$45,515
- Largest single originOsceola County Non-migrants (8,391 households)
- Largest single destination (8,391 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Osceola County Non-migrants | 8,391 | 17,357 | $477.2 m |
| Other flows - Same State | 229 | 409 | $9.7 m |
| Other flows - Different State | 145 | 258 | $6.7 m |
| Mecosta County | 104 | 190 | $3.7 m |
| Wexford County | 78 | 122 | $2.9 m |
| Other flows - South | 72 | 121 | $3.0 m |
| Missaukee County | 43 | 85 | $2.3 m |
| Other flows - Midwest | 39 | 80 | $1.9 m |
The largest single source of arrivals is Osceola County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Osceola County
What the Osceola County economy runs on
- County GDP, 2024$1.11 bn
- County GDP, 2023$1.02 bn
- GDP change, 2023 to 20248.8 percent
- GDP change over five years41.6 percent
- Rank by GDP among Michigan counties57th
- Rank by GDP among US county-equivalents1754th
- GDP per resident$47,827
Output grew 8.8 percent in the latest year and 41.6 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Osceola County
Who employs people in Osceola County
- Covered employment, annual average8,011
- Establishments reporting480
- Average annual pay$56,080
- Average weekly wage$1,078
- Sector 31-33, employment2,518
- Sector 31-33, average annual pay$57,661
- Sector 62, employment963
- Sector 62, average annual pay$32,992
- Sector 23, employment938
- Sector 23, average annual pay$96,695
- Sector 44-45, employment407
- Sector 44-45, average annual pay$27,287
- Sector 72, employment282
- Sector 81, employment217
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 2,518 | 46 | $57,661 |
| Sector 62 | 963 | 36 | $32,992 |
| Sector 23 | 938 | 58 | $96,695 |
| Sector 44-45 | 407 | 54 | $27,287 |
| Sector 72 | 282 | 32 | $15,327 |
| Sector 81 | 217 | 48 | $32,651 |
| Sector 56 | 200 | 22 | $73,113 |
| Sector 42 | 176 | 18 | $79,782 |
The largest sector is the biggest private employer group at 2,518 jobs, 31.4 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Osceola County
What businesses operate in Osceola County
- Establishments, all industries441
- Employment at those establishments6,886
- Annual payroll$312.8 m
- Establishments per 1,000 residents19.0
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Osceola County
What is being built in Osceola County
- Housing units authorised by permit, 20245
- Declared construction value permitted$682,261
- Single family units authorised5
- Multifamily units authorised0
- Multifamily share of units0.0 percent
- Average declared value per unit$136,452
- Units authorised per 1,000 households0.5
Multifamily is 0.0 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Osceola County
How much SBA lending happens in Osceola County
- 7(a) approvals recorded41
- 7(a) gross approval dollars$12.7 m
- Average 7(a) approval$310,739
- Median 7(a) approval$50,000
- 10th percentile approval$20,000
- 90th percentile approval$750,000
- Largest single approval$4,577,000
- Jobs reported supported, 7(a)262
- Jobs per approval6.4
- Distinct 7(a) lenders active10
- Distinct industries receiving approvals31
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer12.2 percent
- Loans on real estate terms5
- Loans on working capital terms, 120 months or shorter34
- Franchise loans2
- Franchise share of approvals4.9 percent
- Leading industry by approval countGeneral Automotive Repair (3)
- Most active lenderThe Huntington National Bank (30)
- 504 approvals recorded2
- 504 gross approval dollars$2.3 m
- Average 504 approval$1,166,500
- Median 504 approval$1,435,000
- Distinct CDCs active1
- 504 jobs per approval20.0
- 504 jobs per million dollars approved17.1
- Most active CDCGreat Lakes Commercial Finance (2)
- 7(a) share of SBA approvals95.3 percent
- Combined SBA approval dollars$15.1 m
The average approval of $310,739 sits well above the median of $50,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 12.2 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Osceola County
Do SBA loans in Osceola County get paid back
- Loans with a final outcome recorded10
- Paid in full10
- Charged off0
- Charge off rate on resolved loans0.0 percent
- Status: Paid in full10
- Status: Cancelled2
- Status: Exempt from disclosure25
- Status: Committed, not yet disbursed4
Of the 10 loans that have reached a final outcome, 0.0 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Osceola County
Which parts of Osceola County get the lending
- Places in the county with recorded lending6
- Evart, approvals15
- REED CITY, approvals13
- Marion, approvals5
- Hersey, approvals4
- Leroy, approvals2
- TUSTIN, approvals2
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Evart | 15 | $6,528,300 |
| REED CITY | 13 | $2,672,000 |
| Marion | 5 | $175,000 |
| Hersey | 4 | $188,000 |
| Leroy | 2 | $1,437,000 |
| TUSTIN | 2 | $1,740,000 |
Evart accounts for 15 approvals against 13 in REED CITY. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Osceola County
How big is Osceola County
- Land area566 sq mi
- Rank by land area among Michigan counties45th of 83
- Width, east to west23.7 mi
- Height, north to south24.3 mi
- Geographies sharing a boundary5
- Residents per square mile of land41
- Establishments per square mile0.78
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Osceola County
What hazards affect Osceola County
- EPA radon zone predicted average indoor radon screening level less than 2 pCi/LZone 3
- Communities in the NFIP Community Status Book10
- Of those, participating in the NFIP10
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
The EPA places the county in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L.
US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001. FEMA OpenFEMA, NFIP Community Status Book, Community Status Book, as retrieved.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Osceola County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Osceola County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population23,227
- Households9,356
- Average household size2.48
- Median household income$58,267
- Median age43.9
Common questions
Osceola County questions, answered from the record.
How many people live in Osceola County, Michigan?
23,227, in 9,356 households, ranking 62nd of 83 Michigan counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Osceola County growing?
The population has grown 2.61 percent since the 2020 census base. In 2024 there were 234 births against 291 deaths, with net migration of 254. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Osceola County?
$58,267. The median owner-occupied home is valued at $155,400, which is 2.7 times income, and median gross rent is $807 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Osceola County?
441 establishments, employing 6,886 people with an annual payroll of $312.8 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Osceola County?
Average annual pay is $56,080, or $1,078 a week, across 8,011 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Osceola County?
41 7(a) approvals totalling $12.7 m since FY2020, across 10 lenders, with a median approval of $50,000, plus 2 504 approvals worth $2.3 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Osceola County get paid back?
Of the 10 loans that have reached a final outcome, 10 were paid in full and 0 charged off, a charge off rate of 0.0 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Osceola County?
5 housing units were authorised by permit in 2024, with a declared construction value of $682,261. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Osceola County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Osceola County come from?
The largest single origin is Osceola County Non-migrants, with 8,391 households. Arriving households report an average income of $45,515 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Osceola County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Osceola County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.