Rock County, Minnesota: commercial real estate data.
Rock County, Minnesota has a population of 9,621 across 482 square miles, down 1.8 percent since the 2020 census base. County output reached $991.7 m in 2024, 279 establishments operate here, and the SBA record carries 13 7(a) approvals worth $3.0 m.
116 sourced county values · tier FULL · 11 sections
Rock County
How many people live in Rock County
- Population9,621
- Households4,035
- Average household size2.38
- Median household income$71,295
- Median age41.2
- Median gross rent$698 per month
- Median owner-occupied home value$224,300
- Home value to household income3.1 times
- Annual rent as a share of median income11.7 percent
- Adults 25 and over with a bachelor degree or higher26.3 percent
- Adults 25 and over with a graduate degree7.8 percent
- Adults 25 and over6,515
- Population under 182,349
- Share under 1824.4 percent
- Population 65 and over1,966
- Share 65 and over20.4 percent
- Working age population, 18 to 645,306
- Civilian labor force5,213
- Unemployment rate2.6 percent
- Labor force participation, adults 18 and over71.7 percent
- Rank by population among Minnesota counties70th of 87
- Rank by population among US county-equivalents2515th
Rock County is the 70th largest of 87 Minnesota counties by population. A median home costs 3.1 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 24.4 percent against 20.4 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Rock County
Is Rock County growing
- Population change since the 2020 census base-1.83 percent
- Census 2020 base population9,703
- Births, 202457
- Deaths, 202497
- Natural change, 2024-40
- Net domestic migration, 2024-39
- Net international migration, 20242
- Total net migration, 2024-37
- Cumulative net domestic migration, 2021 to 2024-48
- Rank by growth among US county-equivalents2454th
The county has lost 1.83 percent of its population since the 2020 census base.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Rock County
Where people moving to Rock County come from
- Tax returns filed by households arriving180
- People arriving, from those returns349
- Adjusted gross income arriving$9.9 m
- Net adjusted gross income movement$0
- Average income of an arriving household$55,256
- Largest single originRock County Non-migrants (3,660 households)
- Largest single destination (3,660 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Rock County Non-migrants | 3,660 | 8,071 | $298.0 m |
| Minnehaha County | 59 | 131 | $4.0 m |
| Other flows - Same State | 52 | 85 | $2.6 m |
| Other flows - Different State | 47 | 93 | $2.1 m |
| Other flows - Midwest | 47 | 93 | $2.1 m |
| Nobles County | 22 | 40 | $1.3 m |
The largest single source of arrivals is Rock County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Rock County
What the Rock County economy runs on
- County GDP, 2024$991.7 m
- County GDP, 2023$810.5 m
- GDP change, 2023 to 202422.4 percent
- GDP change over five years65.7 percent
- Rank by GDP among Minnesota counties53rd
- Rank by GDP among US county-equivalents1853rd
- GDP per resident$103,076
Output grew 22.4 percent in the latest year and 65.7 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Rock County
Who employs people in Rock County
- Covered employment, annual average3,689
- Establishments reporting328
- Average annual pay$53,870
- Average weekly wage$1,036
- Sector 31-33, employment644
- Sector 31-33, average annual pay$52,262
- Sector 62, employment593
- Sector 62, average annual pay$55,874
- Sector 44-45, employment408
- Sector 44-45, average annual pay$31,205
- Sector 52, employment239
- Sector 52, average annual pay$131,236
- Sector 72, employment221
- Sector 42, employment205
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 644 | 17 | $52,262 |
| Sector 62 | 593 | 34 | $55,874 |
| Sector 44-45 | 408 | 31 | $31,205 |
| Sector 52 | 239 | 19 | $131,236 |
| Sector 72 | 221 | 20 | $13,361 |
| Sector 42 | 205 | 19 | $73,279 |
| Sector 48-49 | 149 | 21 | $62,239 |
| Sector 23 | 124 | 32 | $50,859 |
The largest sector is the biggest private employer group at 644 jobs, 17.5 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Rock County
What businesses operate in Rock County
- Establishments, all industries279
- Employment at those establishments3,070
- Annual payroll$139.6 m
- Establishments per 1,000 residents29.0
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Rock County
What is being built in Rock County
- Housing units authorised by permit, 202468
- Declared construction value permitted$10.2 m
- Single family units authorised10
- Multifamily units authorised58
- Multifamily share of units85.3 percent
- Average declared value per unit$149,275
- Units authorised per 1,000 households16.9
Multifamily is 85.3 percent of units authorised, so the pipeline is being built for renters rather than buyers.
US Census Bureau, Building Permits Survey, 2024 annual.
Rock County
How much SBA lending happens in Rock County
- 7(a) approvals recorded13
- 7(a) gross approval dollars$3.0 m
- Average 7(a) approval$227,862
- Median 7(a) approval$185,000
- 10th percentile approval$67,000
- 90th percentile approval$591,200
- Largest single approval$600,000
- Jobs reported supported, 7(a)107
- Jobs per approval8.2
- Distinct 7(a) lenders active4
- Distinct industries receiving approvals9
- Median 7(a) term72 months
- Share of loans on real estate terms, 240 months or longer15.4 percent
- Loans on real estate terms2
- Loans on working capital terms, 120 months or shorter11
- Franchise loans1
- Franchise share of approvals7.7 percent
- Leading industry by approval countRecreational Goods Rental (2)
- Most active lenderSecurity Savings Bank (6)
- 504 approvals recorded15
- 504 gross approval dollars$5.8 m
- Average 504 approval$385,933
- Median 504 approval$261,000
- Distinct CDCs active2
- 504 jobs per approval4.8
- 504 jobs per million dollars approved12.4
- Most active CDCMidwest Business Finance Corporation (14)
- 7(a) share of SBA approvals46.4 percent
- Combined SBA approval dollars$8.8 m
The average approval of $227,862 sits close to the median of $185,000, so lending here is fairly evenly sized rather than driven by a few large deals. Only 15.4 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Rock County
Do SBA loans in Rock County get paid back
- Loans with a final outcome recorded7
- Paid in full7
- Charged off0
- Status: Paid in full7
- Status: Exempt from disclosure5
- Status: Cancelled1
Too few loans have reached a final outcome to publish a charge off rate. only 7 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Rock County
Which parts of Rock County get the lending
- Places in the county with recorded lending2
- LUVERNE, approvals12
- HILLS, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| LUVERNE | 12 | $2,707,200 |
| HILLS | 1 | $255,000 |
LUVERNE accounts for 12 approvals against 1 in HILLS. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Rock County
How big is Rock County
- Land area482 sq mi
- Rank by land area among Minnesota counties70th of 87
- Width, east to west20.1 mi
- Height, north to south24.1 mi
- Geographies sharing a boundary3
- Residents per square mile of land20
- Establishments per square mile0.58
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Rock County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Rock County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population9,621
- Households4,035
- Average household size2.38
- Median household income$71,295
- Median age41.2
Common questions
Rock County questions, answered from the record.
How many people live in Rock County, Minnesota?
9,621, in 4,035 households, ranking 70th of 87 Minnesota counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Rock County growing?
The population has fallen 1.83 percent since the 2020 census base. In 2024 there were 57 births against 97 deaths, with net migration of -37. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Rock County?
$71,295. The median owner-occupied home is valued at $224,300, which is 3.1 times income, and median gross rent is $698 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Rock County?
279 establishments, employing 3,070 people with an annual payroll of $139.6 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Rock County?
Average annual pay is $53,870, or $1,036 a week, across 3,689 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Rock County?
13 7(a) approvals totalling $3.0 m since FY2020, across 4 lenders, with a median approval of $185,000, plus 15 504 approvals worth $5.8 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Rock County?
68 housing units were authorised by permit in 2024, with a declared construction value of $10.2 m. Multifamily was 85.3 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Rock County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Rock County come from?
The largest single origin is Rock County Non-migrants, with 3,660 households. Arriving households report an average income of $55,256 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Rock County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Rock County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.