Winona County, Minnesota: commercial real estate data.
Winona County, Minnesota has a population of 49,779 across 626 square miles, up 0.6 percent since the 2020 census base. County output reached $2.96 bn in 2024, 1,145 establishments operate here, and the SBA record carries 33 7(a) approvals worth $18.5 m.
121 sourced county values · tier FULL · 11 sections
Winona County
How many people live in Winona County
- Population49,779
- Households20,253
- Average household size2.46
- Median household income$70,744
- Median age36.4
- Median gross rent$907 per month
- Median owner-occupied home value$235,400
- Home value to household income3.3 times
- Annual rent as a share of median income15.4 percent
- Adults 25 and over with a bachelor degree or higher32.7 percent
- Adults 25 and over with a graduate degree10.7 percent
- Adults 25 and over31,414
- Population under 188,769
- Share under 1817.6 percent
- Population 65 and over9,325
- Share 65 and over18.7 percent
- Working age population, 18 to 6431,685
- Civilian labor force28,603
- Unemployment rate2.3 percent
- Labor force participation, adults 18 and over69.7 percent
- Rank by population among Minnesota counties19th of 87
- Rank by population among US county-equivalents1017th
Winona County is the 19th largest of 87 Minnesota counties by population. A median home costs 3.3 times median household income, which is an affordable ownership market by national standards. Residents 65 and over outnumber those under 18, at 18.7 percent against 17.6 percent, which points demand at health care, services and single storey product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Winona County
Is Winona County growing
- Population change since the 2020 census base0.57 percent
- Census 2020 base population49,692
- Births, 2024282
- Deaths, 2024491
- Natural change, 2024-209
- Net domestic migration, 2024177
- Net international migration, 2024160
- Total net migration, 2024337
- Cumulative net domestic migration, 2021 to 2024111
- Rank by growth among US county-equivalents1623rd
The county has grown 0.57 percent since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Winona County
Where people moving to Winona County come from
- Tax returns filed by households arriving1,089
- People arriving, from those returns1,682
- Adjusted gross income arriving$57.5 m
- Net adjusted gross income movement$0
- Average income of an arriving household$52,803
- Largest single originWinona County Non-migrants (18,411 households)
- Largest single destination (18,411 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Winona County Non-migrants | 18,411 | 35,866 | $1.65 bn |
| Other flows - Different State | 406 | 620 | $22.3 m |
| Other flows - Midwest | 227 | 344 | $11.4 m |
| Other flows - Same State | 164 | 230 | $7.1 m |
| Olmsted County | 137 | 220 | $7.9 m |
| Other flows - West | 96 | 144 | $5.2 m |
| La Crosse County | 89 | 125 | $4.4 m |
| Other flows - South | 83 | 132 | $5.7 m |
The largest single source of arrivals is Winona County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Winona County
What the Winona County economy runs on
- County GDP, 2024$2.96 bn
- County GDP, 2023$2.80 bn
- GDP change, 2023 to 20246.0 percent
- GDP change over five years20.6 percent
- Rank by GDP among Minnesota counties20th
- Rank by GDP among US county-equivalents990th
- GDP per resident$59,533
Output grew 6.0 percent in the latest year and 20.6 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Winona County
Who employs people in Winona County
- Covered employment, annual average24,022
- Establishments reporting1,256
- Average annual pay$52,828
- Average weekly wage$1,016
- Sector 31-33, employment5,393
- Sector 31-33, average annual pay$69,582
- Sector 62, employment2,703
- Sector 62, average annual pay$49,513
- Sector 44-45, employment2,583
- Sector 44-45, average annual pay$33,195
- Sector 72, employment2,522
- Sector 72, average annual pay$22,305
- Sector 48-49, employment1,237
- Sector 61, employment1,156
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 5,393 | 100 | $69,582 |
| Sector 62 | 2,703 | 144 | $49,513 |
| Sector 44-45 | 2,583 | 136 | $33,195 |
| Sector 72 | 2,522 | 121 | $22,305 |
| Sector 48-49 | 1,237 | 52 | $61,855 |
| Sector 61 | 1,156 | 12 | $41,708 |
| Sector 23 | 644 | 117 | $60,917 |
| Sector 81 | 552 | 113 | $32,186 |
The largest sector is the biggest private employer group at 5,393 jobs, 22.5 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Winona County
What businesses operate in Winona County
- Establishments, all industries1,145
- Employment at those establishments23,937
- Annual payroll$1.15 bn
- Establishments per 1,000 residents23.0
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Winona County
What is being built in Winona County
- Housing units authorised by permit, 202441
- Declared construction value permitted$11.6 m
- Single family units authorised32
- Multifamily units authorised9
- Multifamily share of units22.0 percent
- Average declared value per unit$283,737
- Units authorised per 1,000 households2.0
Multifamily is 22.0 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Winona County
How much SBA lending happens in Winona County
- 7(a) approvals recorded33
- 7(a) gross approval dollars$18.5 m
- Average 7(a) approval$559,624
- Median 7(a) approval$258,000
- 10th percentile approval$35,000
- 90th percentile approval$1,366,600
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)480
- Jobs per approval14.5
- Distinct 7(a) lenders active17
- Distinct industries receiving approvals24
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer6.1 percent
- Loans on real estate terms2
- Loans on working capital terms, 120 months or shorter28
- Franchise loans3
- Franchise share of approvals9.1 percent
- Leading industry by approval countElectrical Contractors and Other Wiring Installation Contractors (6)
- Most active lenderMerchants Bank, National Association (6)
- 504 approvals recorded44
- 504 gross approval dollars$25.5 m
- Average 504 approval$578,568
- Median 504 approval$287,000
- Distinct CDCs active5
- 504 jobs per approval10.3
- 504 jobs per million dollars approved17.8
- Most active CDCSoutheastern Minnesota 504 Development Corporation (15)
- 7(a) share of SBA approvals42.9 percent
- Combined SBA approval dollars$43.9 m
The average approval of $559,624 sits well above the median of $258,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 6.1 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Winona County
Do SBA loans in Winona County get paid back
- Loans with a final outcome recorded7
- Paid in full7
- Charged off0
- Status: Paid in full7
- Status: Exempt from disclosure19
- Status: Cancelled3
- Status: Committed, not yet disbursed4
Too few loans have reached a final outcome to publish a charge off rate. only 7 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Winona County
Which parts of Winona County get the lending
- Places in the county with recorded lending6
- WINONA, approvals24
- St. Charles, approvals4
- MINNESOTA CITY, approvals2
- STOCKTON, approvals1
- LA CRESCENT, approvals1
- LEWISTON, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| WINONA | 24 | $9,436,700 |
| St. Charles | 4 | $5,520,000 |
| MINNESOTA CITY | 2 | $732,500 |
| STOCKTON | 1 | $55,000 |
| LA CRESCENT | 1 | $2,459,000 |
| LEWISTON | 1 | $264,400 |
WINONA accounts for 24 approvals against 4 in St. Charles. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Winona County
How big is Winona County
- Land area626 sq mi
- Rank by land area among Minnesota counties49th of 87
- Width, east to west39.6 mi
- Height, north to south23.9 mi
- Geographies sharing a boundary4
- Residents per square mile of land80
- Establishments per square mile1.83
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Winona County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Winona County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population49,779
- Households20,253
- Average household size2.46
- Median household income$70,744
- Median age36.4
Common questions
Winona County questions, answered from the record.
How many people live in Winona County, Minnesota?
49,779, in 20,253 households, ranking 19th of 87 Minnesota counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Winona County growing?
The population has grown 0.57 percent since the 2020 census base. In 2024 there were 282 births against 491 deaths, with net migration of 337. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Winona County?
$70,744. The median owner-occupied home is valued at $235,400, which is 3.3 times income, and median gross rent is $907 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Winona County?
1,145 establishments, employing 23,937 people with an annual payroll of $1.15 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Winona County?
Average annual pay is $52,828, or $1,016 a week, across 24,022 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Winona County?
33 7(a) approvals totalling $18.5 m since FY2020, across 17 lenders, with a median approval of $258,000, plus 44 504 approvals worth $25.5 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Winona County?
41 housing units were authorised by permit in 2024, with a declared construction value of $11.6 m. Multifamily was 22.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Winona County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Winona County come from?
The largest single origin is Winona County Non-migrants, with 18,411 households. Arriving households report an average income of $52,803 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Winona County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Winona County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.