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HomeMississippiPanola County

Panola County, Mississippi: commercial real estate data.

Panola County, Mississippi has a population of 32,808 across 685 square miles, down 1.3 percent since the 2020 census base. County output reached $1.42 bn in 2024, 579 establishments operate here, and the SBA record carries 10 7(a) approvals worth $12.4 m.

107 sourced county values · tier FULL · 11 sections

Panola County

How many people live in Panola County

  • Population32,808
  • Households12,312
  • Average household size2.66
  • Median household income$45,945
  • Median age39.4
  • Median gross rent$874 per month
  • Median owner-occupied home value$127,800
  • Home value to household income2.8 times
  • Annual rent as a share of median income22.8 percent
  • Adults 25 and over with a bachelor degree or higher17.6 percent
  • Adults 25 and over with a graduate degree7.2 percent
  • Adults 25 and over21,849
  • Population under 188,094
  • Share under 1824.7 percent
  • Population 65 and over5,726
  • Share 65 and over17.5 percent
  • Working age population, 18 to 6418,988
  • Civilian labor force13,388
  • Unemployment rate6.6 percent
  • Labor force participation, adults 18 and over54.2 percent
  • Rank by population among Mississippi counties24th of 82
  • Rank by population among US county-equivalents1403rd

Panola County is the 24th largest of 82 Mississippi counties by population. A median home costs 2.8 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 24.7 percent against 17.5 percent, a household formation profile rather than a retirement one.

US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

Panola County

Is Panola County growing

  • Population change since the 2020 census base-1.32 percent
  • Census 2020 base population33,203
  • Births, 2024411
  • Deaths, 2024448
  • Natural change, 2024-37
  • Net domestic migration, 2024154
  • Net international migration, 2024-4
  • Total net migration, 2024150
  • Cumulative net domestic migration, 2021 to 2024-123
  • Rank by growth among US county-equivalents2299th

The county has lost 1.32 percent of its population since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.

US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.

Panola County

Where people moving to Panola County come from

  • Tax returns filed by households arriving651
  • People arriving, from those returns1,258
  • Adjusted gross income arriving$27.2 m
  • Net adjusted gross income movement$0
  • Average income of an arriving household$41,727
  • Largest single originPanola County Non-migrants (11,584 households)
  • Largest single destination (11,584 households)
Largest origins of households moving into Panola County
OriginHouseholdsPeopleAdjusted gross income
Panola County Non-migrants11,58424,242$597.1 m
Other flows - Different State141242$5.9 m
Other flows - Same State137229$5.3 m
DeSoto County95185$5.6 m
Other flows - South89147$4.0 m
Lafayette County87182$3.4 m
Tate County87196$3.4 m
Shelby County4387$1.9 m

The largest single source of arrivals is Panola County Non-migrants, which is the catchment a retail or multifamily study should look at first.

US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Panola County

What the Panola County economy runs on

  • County GDP, 2024$1.42 bn
  • County GDP, 2023$1.39 bn
  • GDP change, 2023 to 20241.7 percent
  • GDP change over five years22.4 percent
  • Rank by GDP among Mississippi counties26th
  • Rank by GDP among US county-equivalents1565th
  • GDP per resident$43,160

Output grew 1.7 percent in the latest year and 22.4 percent over five, which is the trend line a lender will read behind any single year figure.

US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.

Panola County

Who employs people in Panola County

  • Covered employment, annual average10,368
  • Establishments reporting653
  • Average annual pay$44,195
  • Average weekly wage$850
  • Sector 44-45, employment1,624
  • Sector 44-45, average annual pay$32,227
  • Sector 31-33, employment1,584
  • Sector 31-33, average annual pay$54,716
  • Sector 72, employment949
  • Sector 72, average annual pay$18,444
  • Sector 48-49, employment407
  • Sector 48-49, average annual pay$67,044
  • Sector 23, employment406
  • Sector 42, employment395
Private sector employment and pay, Panola County
SectorEmploymentEstablishmentsAverage annual pay
Sector 44-451,624163$32,227
Sector 31-331,58431$54,716
Sector 7294954$18,444
Sector 48-4940727$67,044
Sector 2340638$52,120
Sector 4239528$67,995
Sector 5231847$55,584
Sector 221739$91,143

The largest sector is the biggest private employer group at 1,624 jobs, 15.7 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.

US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.

Panola County

What businesses operate in Panola County

  • Establishments, all industries579
  • Employment at those establishments8,911
  • Annual payroll$384.7 m
  • Establishments per 1,000 residents17.6

These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.

US Census Bureau, County Business Patterns, 2023.

Panola County

What is being built in Panola County

  • Housing units authorised by permit, 202410
  • Declared construction value permitted$1.4 m
  • Single family units authorised10
  • Multifamily units authorised0
  • Multifamily share of units0.0 percent
  • Average declared value per unit$142,993
  • Units authorised per 1,000 households0.8

Multifamily is 0.0 percent of units authorised, so the pipeline is predominantly for sale product.

US Census Bureau, Building Permits Survey, 2024 annual.

Panola County

How much SBA lending happens in Panola County

  • 7(a) approvals recorded10
  • 7(a) gross approval dollars$12.4 m
  • Average 7(a) approval$1,243,710
  • Median 7(a) approval$447,000
  • 10th percentile approval$102,700
  • 90th percentile approval$4,775,000
  • Largest single approval$4,775,000
  • Jobs reported supported, 7(a)110
  • Jobs per approval11.0
  • Distinct 7(a) lenders active10
  • Distinct industries receiving approvals10
  • Median 7(a) term120 months
  • Share of loans on real estate terms, 240 months or longer20.0 percent
  • Loans on real estate terms2
  • Loans on working capital terms, 120 months or shorter7
  • Franchise loans1
  • Franchise share of approvals10.0 percent
  • Leading industry by approval countHotels (except Casino Hotels) and Motels (1)
  • Most active lenderPeoples Bank (1)

The average approval of $1,243,710 sits well above the median of $447,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 20.0 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Panola County

Do SBA loans in Panola County get paid back

  • Loans with a final outcome recorded1
  • Paid in full1
  • Charged off0
  • Status: Exempt from disclosure9
  • Status: Paid in full1

Too few loans have reached a final outcome to publish a charge off rate. only 1 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Panola County

Which parts of Panola County get the lending

  • Places in the county with recorded lending4
  • Batesville, approvals7
  • Shannon, approvals1
  • COMO, approvals1
  • SARDIS, approvals1
SBA 7(a) approvals by place within Panola County
PlaceApprovalsGross approval dollars
Batesville7$8,870,400
Shannon1$3,031,500
COMO1$88,200
SARDIS1$447,000

Batesville accounts for 7 approvals against 1 in Shannon. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Panola County

How big is Panola County

  • Land area685 sq mi
  • Rank by land area among Mississippi counties23rd of 82
  • Width, east to west27.3 mi
  • Height, north to south27.2 mi
  • Geographies sharing a boundary6
  • Residents per square mile of land48
  • Establishments per square mile0.85

US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.

Coverage

What this page does not hold.

Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.

  • No 504 approvals recorded in this county in the FOIA release covering FY2010 onward.
  • No NFIP communities are listed for this county in the FEMA Community Status Book.
  • Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
  • Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
  • Zoning is in build. Parcel level zoning is not published on this page.

Feasibility studies

When a Panola County site needs a document a lender will accept.

The same data layer behind this page is the one the studies are written from. A study for a Panola County site starts with the figures you are reading, carrying the same source and period into the credit file.

  • Population32,808
  • Households12,312
  • Average household size2.66
  • Median household income$45,945
  • Median age39.4

How a feasibility study works →

Common questions

Panola County questions, answered from the record.

How many people live in Panola County, Mississippi?

32,808, in 12,312 households, ranking 24th of 82 Mississippi counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

Is Panola County growing?

The population has fallen 1.32 percent since the 2020 census base. In 2024 there were 411 births against 448 deaths, with net migration of 150. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.

What is the median household income in Panola County?

$45,945. The median owner-occupied home is valued at $127,800, which is 2.8 times income, and median gross rent is $874 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

How many businesses are there in Panola County?

579 establishments, employing 8,911 people with an annual payroll of $384.7 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.

What is the average wage in Panola County?

Average annual pay is $44,195, or $850 a week, across 10,368 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.

How much SBA lending happens in Panola County?

10 7(a) approvals totalling $12.4 m since FY2020, across 10 lenders, with a median approval of $447,000. These are approvals recorded in the release, not loans disbursed.

What is being built in Panola County?

10 housing units were authorised by permit in 2024, with a declared construction value of $1.4 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.

What is the radon zone for Panola County?

Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.

Where do people moving to Panola County come from?

The largest single origin is Panola County Non-migrants, with 11,584 households. Arriving households report an average income of $41,727 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Are traffic counts available for Panola County on this page?

No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.

Is zoning published for Panola County?

Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.