HomeMississippiWinston County
Winston County, Mississippi: commercial real estate data.
Winston County, Mississippi has a population of 17,536 across 607 square miles, down 1.6 percent since the 2020 census base. County output reached $683.6 m in 2024, 367 establishments operate here, and the SBA record carries 10 7(a) approvals worth $7.5 m.
116 sourced county values · tier FULL · 11 sections
Winston County
How many people live in Winston County
- Population17,536
- Households7,141
- Average household size2.46
- Median household income$53,031
- Median age42.8
- Median gross rent$721 per month
- Median owner-occupied home value$124,600
- Home value to household income2.3 times
- Annual rent as a share of median income16.3 percent
- Adults 25 and over with a bachelor degree or higher19.7 percent
- Adults 25 and over with a graduate degree7.2 percent
- Adults 25 and over12,190
- Population under 183,888
- Share under 1822.2 percent
- Population 65 and over3,801
- Share 65 and over21.7 percent
- Working age population, 18 to 649,847
- Civilian labor force7,187
- Unemployment rate6.7 percent
- Labor force participation, adults 18 and over52.7 percent
- Rank by population among Mississippi counties51st of 82
- Rank by population among US county-equivalents2009th
Winston County is the 51st largest of 82 Mississippi counties by population. A median home costs 2.3 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 22.2 percent against 21.7 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Winston County
Is Winston County growing
- Population change since the 2020 census base-1.65 percent
- Census 2020 base population17,710
- Births, 2024178
- Deaths, 2024245
- Natural change, 2024-67
- Net domestic migration, 2024-3
- Net international migration, 202412
- Total net migration, 20249
- Cumulative net domestic migration, 2021 to 20247
- Rank by growth among US county-equivalents2405th
The county has lost 1.65 percent of its population since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Winston County
Where people moving to Winston County come from
- Tax returns filed by households arriving292
- People arriving, from those returns590
- Adjusted gross income arriving$11.7 m
- Net adjusted gross income movement$0
- Average income of an arriving household$40,038
- Largest single originWinston County Non-migrants (6,115 households)
- Largest single destination (6,115 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Winston County Non-migrants | 6,115 | 12,658 | $329.0 m |
| Other flows - Same State | 143 | 303 | $5.7 m |
| Other flows - Different State | 74 | 130 | $2.8 m |
| Other flows - South | 74 | 130 | $2.8 m |
| Oktibbeha County | 38 | 73 | $1.9 m |
| Neshoba County | 37 | 84 | $1.2 m |
The largest single source of arrivals is Winston County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Winston County
What the Winston County economy runs on
- County GDP, 2024$683.6 m
- County GDP, 2023$643.6 m
- GDP change, 2023 to 20246.2 percent
- GDP change over five years36.3 percent
- Rank by GDP among Mississippi counties52nd
- Rank by GDP among US county-equivalents2168th
- GDP per resident$38,983
Output grew 6.2 percent in the latest year and 36.3 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Winston County
Who employs people in Winston County
- Covered employment, annual average5,065
- Establishments reporting363
- Average annual pay$49,215
- Average weekly wage$946
- Sector 31-33, employment1,119
- Sector 31-33, average annual pay$66,108
- Sector 44-45, employment730
- Sector 44-45, average annual pay$30,881
- Sector 11, employment207
- Sector 11, average annual pay$42,495
- Sector 42, employment207
- Sector 42, average annual pay$90,009
- Sector 23, employment166
- Sector 56, employment149
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 1,119 | 14 | $66,108 |
| Sector 44-45 | 730 | 79 | $30,881 |
| Sector 11 | 207 | 21 | $42,495 |
| Sector 42 | 207 | 10 | $90,009 |
| Sector 23 | 166 | 29 | $48,585 |
| Sector 56 | 149 | 11 | $28,968 |
| Sector 48-49 | 122 | 20 | $64,941 |
| Sector 81 | 75 | 27 | $37,507 |
The largest sector is the biggest private employer group at 1,119 jobs, 22.1 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Winston County
What businesses operate in Winston County
- Establishments, all industries367
- Employment at those establishments5,518
- Annual payroll$275.7 m
- Establishments per 1,000 residents20.9
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Winston County
What is being built in Winston County
- Housing units authorised by permit, 20241
- Declared construction value permitted$210,833
- Single family units authorised1
- Multifamily units authorised0
- Multifamily share of units0.0 percent
- Average declared value per unit$210,833
- Units authorised per 1,000 households0.1
Multifamily is 0.0 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Winston County
How much SBA lending happens in Winston County
- 7(a) approvals recorded10
- 7(a) gross approval dollars$7.5 m
- Average 7(a) approval$748,430
- Median 7(a) approval$838,200
- 10th percentile approval$129,500
- 90th percentile approval$2,018,000
- Largest single approval$2,018,000
- Jobs reported supported, 7(a)60
- Jobs per approval6.0
- Distinct 7(a) lenders active3
- Distinct industries receiving approvals6
- Median 7(a) term180 months
- Share of loans on real estate terms, 240 months or longer20.0 percent
- Loans on real estate terms2
- Loans on working capital terms, 120 months or shorter3
- Franchise loans0
- Franchise share of approvals0.0 percent
- Leading industry by approval countPoultry Hatcheries (3)
- Most active lenderBankFirst Financial Services (8)
- 504 approvals recorded1
- 504 gross approval dollars$1.0 m
- Average 504 approval$1,007,000
- Median 504 approval$1,007,000
- Distinct CDCs active1
- 504 jobs per approval20.0
- 504 jobs per million dollars approved19.9
- Most active CDCThree Rivers Local Development Company, Inc. (1)
- 7(a) share of SBA approvals90.9 percent
- Combined SBA approval dollars$8.5 m
The average approval of $748,430 sits close to the median of $838,200, so lending here is fairly evenly sized rather than driven by a few large deals. Only 20.0 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Winston County
Do SBA loans in Winston County get paid back
- Loans with a final outcome recorded1
- Paid in full1
- Charged off0
- Status: Exempt from disclosure9
- Status: Paid in full1
Too few loans have reached a final outcome to publish a charge off rate. only 1 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Winston County
Which parts of Winston County get the lending
- Places in the county with recorded lending3
- LOUISVILLE, approvals6
- NOXAPATER, approvals3
- PRESTON, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| LOUISVILLE | 6 | $5,875,300 |
| NOXAPATER | 3 | $1,199,500 |
| PRESTON | 1 | $409,500 |
LOUISVILLE accounts for 6 approvals against 3 in NOXAPATER. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Winston County
How big is Winston County
- Land area607 sq mi
- Rank by land area among Mississippi counties32nd of 82
- Width, east to west29.3 mi
- Height, north to south24.9 mi
- Geographies sharing a boundary6
- Residents per square mile of land29
- Establishments per square mile0.60
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Winston County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Winston County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population17,536
- Households7,141
- Average household size2.46
- Median household income$53,031
- Median age42.8
Common questions
Winston County questions, answered from the record.
How many people live in Winston County, Mississippi?
17,536, in 7,141 households, ranking 51st of 82 Mississippi counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Winston County growing?
The population has fallen 1.65 percent since the 2020 census base. In 2024 there were 178 births against 245 deaths, with net migration of 9. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Winston County?
$53,031. The median owner-occupied home is valued at $124,600, which is 2.3 times income, and median gross rent is $721 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Winston County?
367 establishments, employing 5,518 people with an annual payroll of $275.7 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Winston County?
Average annual pay is $49,215, or $946 a week, across 5,065 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Winston County?
10 7(a) approvals totalling $7.5 m since FY2020, across 3 lenders, with a median approval of $838,200, plus 1 504 approvals worth $1.0 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Winston County?
1 housing units were authorised by permit in 2024, with a declared construction value of $210,833. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Winston County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Winston County come from?
The largest single origin is Winston County Non-migrants, with 6,115 households. Arriving households report an average income of $40,038 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Winston County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Winston County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.