Webster County, Missouri: commercial real estate data.
Webster County, Missouri has a population of 40,500 across 593 square miles, up 7.6 percent since the 2020 census base. County output reached $1.26 bn in 2024, 743 establishments operate here, and the SBA record carries 40 7(a) approvals worth $13.2 m.
122 sourced county values · tier FULL · 11 sections
Webster County
How many people live in Webster County
- Population40,500
- Households13,964
- Average household size2.90
- Median household income$71,155
- Median age37.0
- Median gross rent$789 per month
- Median owner-occupied home value$228,800
- Home value to household income3.2 times
- Annual rent as a share of median income13.3 percent
- Adults 25 and over with a bachelor degree or higher18.3 percent
- Adults 25 and over with a graduate degree6.0 percent
- Adults 25 and over26,015
- Population under 1811,134
- Share under 1827.5 percent
- Population 65 and over6,388
- Share 65 and over15.8 percent
- Working age population, 18 to 6422,978
- Civilian labor force17,911
- Unemployment rate3.8 percent
- Labor force participation, adults 18 and over61.0 percent
- Rank by population among Missouri counties28th of 115
- Rank by population among US county-equivalents1196th
Webster County is the 28th largest of 115 Missouri counties by population. A median home costs 3.2 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 27.5 percent against 15.8 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Webster County
Is Webster County growing
- Population change since the 2020 census base7.57 percent
- Census 2020 base population39,084
- Births, 2024614
- Deaths, 2024448
- Natural change, 2024166
- Net domestic migration, 2024390
- Net international migration, 20245
- Total net migration, 2024395
- Cumulative net domestic migration, 2021 to 20242,414
- Rank by growth among US county-equivalents268th
The county has grown 7.57 percent since the 2020 census base. Migration contributed more to 2024 change than births over deaths, so demand here follows people arriving rather than families forming.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Webster County
Where people moving to Webster County come from
- Tax returns filed by households arriving1,353
- People arriving, from those returns2,784
- Adjusted gross income arriving$95.9 m
- Net adjusted gross income movement$0
- Average income of an arriving household$70,885
- Largest single originWebster County Non-migrants (12,968 households)
- Largest single destination (12,968 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Webster County Non-migrants | 12,968 | 30,832 | $828.7 m |
| Greene County | 472 | 953 | $22.1 m |
| Other flows - Different State | 351 | 714 | $20.9 m |
| Other flows - Same State | 214 | 427 | $9.1 m |
| Other flows - South | 142 | 273 | $7.1 m |
| Other flows - West | 142 | 314 | $8.8 m |
| Christian County | 128 | 320 | $6.8 m |
| Other flows - Midwest | 67 | 127 | $4.9 m |
The largest single source of arrivals is Webster County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Webster County
What the Webster County economy runs on
- County GDP, 2024$1.26 bn
- County GDP, 2023$1.17 bn
- GDP change, 2023 to 20247.6 percent
- GDP change over five years48.6 percent
- Rank by GDP among Missouri counties39th
- Rank by GDP among US county-equivalents1661st
- GDP per resident$31,035
Output grew 7.6 percent in the latest year and 48.6 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Webster County
Who employs people in Webster County
- Covered employment, annual average8,569
- Establishments reporting875
- Average annual pay$45,339
- Average weekly wage$872
- Sector 31-33, employment1,710
- Sector 31-33, average annual pay$55,475
- Sector 44-45, employment1,352
- Sector 44-45, average annual pay$32,908
- Sector 62, employment859
- Sector 62, average annual pay$43,786
- Sector 72, employment733
- Sector 72, average annual pay$19,699
- Sector 23, employment625
- Sector 56, employment321
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 1,710 | 44 | $55,475 |
| Sector 44-45 | 1,352 | 113 | $32,908 |
| Sector 62 | 859 | 170 | $43,786 |
| Sector 72 | 733 | 48 | $19,699 |
| Sector 23 | 625 | 128 | $49,872 |
| Sector 56 | 321 | 36 | $26,950 |
| Sector 48-49 | 249 | 29 | $69,018 |
| Sector 81 | 182 | 56 | $37,506 |
The largest sector is the biggest private employer group at 1,710 jobs, 20.0 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Webster County
What businesses operate in Webster County
- Establishments, all industries743
- Employment at those establishments7,474
- Annual payroll$329.8 m
- Establishments per 1,000 residents18.3
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Webster County
What is being built in Webster County
- Housing units authorised by permit, 2024170
- Declared construction value permitted$34.0 m
- Single family units authorised134
- Multifamily units authorised36
- Multifamily share of units21.2 percent
- Average declared value per unit$199,940
- Units authorised per 1,000 households12.2
Multifamily is 21.2 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Webster County
How much SBA lending happens in Webster County
- 7(a) approvals recorded40
- 7(a) gross approval dollars$13.2 m
- Average 7(a) approval$331,043
- Median 7(a) approval$139,500
- 10th percentile approval$20,000
- 90th percentile approval$1,000,000
- Largest single approval$1,925,000
- Jobs reported supported, 7(a)238
- Jobs per approval6.0
- Distinct 7(a) lenders active15
- Distinct industries receiving approvals34
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer20.0 percent
- Loans on real estate terms8
- Loans on working capital terms, 120 months or shorter32
- Franchise loans2
- Franchise share of approvals5.0 percent
- Leading industry by approval countGeneral Automotive Repair (3)
- Most active lenderOakStar Bank (7)
- 504 approvals recorded12
- 504 gross approval dollars$8.1 m
- Average 504 approval$671,250
- Median 504 approval$444,000
- Distinct CDCs active1
- 504 jobs per approval3.6
- 504 jobs per million dollars approved5.3
- Most active CDCRural Missouri, Inc. (12)
- 7(a) share of SBA approvals76.9 percent
- Combined SBA approval dollars$21.3 m
The average approval of $331,043 sits well above the median of $139,500, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 20.0 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Webster County
Do SBA loans in Webster County get paid back
- Loans with a final outcome recorded10
- Paid in full10
- Charged off0
- Charge off rate on resolved loans0.0 percent
- Status: Paid in full10
- Status: Exempt from disclosure26
- Status: Cancelled3
- Status: Committed, not yet disbursed1
Of the 10 loans that have reached a final outcome, 0.0 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Webster County
Which parts of Webster County get the lending
- Places in the county with recorded lending6
- ROGERSVILLE, approvals14
- MARSHFIELD, approvals13
- SEYMOUR, approvals6
- Fordland, approvals4
- Conway, approvals2
- Niangua, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| ROGERSVILLE | 14 | $3,082,500 |
| MARSHFIELD | 13 | $6,575,600 |
| SEYMOUR | 6 | $2,636,300 |
| Fordland | 4 | $820,800 |
| Conway | 2 | $106,500 |
| Niangua | 1 | $20,000 |
ROGERSVILLE accounts for 14 approvals against 13 in MARSHFIELD. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Webster County
How big is Webster County
- Land area593 sq mi
- Rank by land area among Missouri counties57th of 115
- Width, east to west21.3 mi
- Height, north to south29 mi
- Geographies sharing a boundary6
- Residents per square mile of land68
- Establishments per square mile1.25
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Webster County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Webster County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population40,500
- Households13,964
- Average household size2.90
- Median household income$71,155
- Median age37.0
Common questions
Webster County questions, answered from the record.
How many people live in Webster County, Missouri?
40,500, in 13,964 households, ranking 28th of 115 Missouri counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Webster County growing?
The population has grown 7.57 percent since the 2020 census base. In 2024 there were 614 births against 448 deaths, with net migration of 395. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Webster County?
$71,155. The median owner-occupied home is valued at $228,800, which is 3.2 times income, and median gross rent is $789 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Webster County?
743 establishments, employing 7,474 people with an annual payroll of $329.8 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Webster County?
Average annual pay is $45,339, or $872 a week, across 8,569 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Webster County?
40 7(a) approvals totalling $13.2 m since FY2020, across 15 lenders, with a median approval of $139,500, plus 12 504 approvals worth $8.1 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Webster County get paid back?
Of the 10 loans that have reached a final outcome, 10 were paid in full and 0 charged off, a charge off rate of 0.0 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Webster County?
170 housing units were authorised by permit in 2024, with a declared construction value of $34.0 m. Multifamily was 21.2 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Webster County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Webster County come from?
The largest single origin is Webster County Non-migrants, with 12,968 households. Arriving households report an average income of $70,885 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Webster County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Webster County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.