Madison County, Nebraska: commercial real estate data.
Madison County, Nebraska has a population of 35,532 across 573 square miles, down 0.0 percent since the 2020 census base. County output reached $3.23 bn in 2024, 1,232 establishments operate here, and the SBA record carries 22 7(a) approvals worth $14.3 m.
117 sourced county values · tier FULL · 11 sections
Madison County
How many people live in Madison County
- Population35,532
- Households14,462
- Average household size2.46
- Median household income$63,128
- Median age37.4
- Median gross rent$881 per month
- Median owner-occupied home value$208,500
- Home value to household income3.3 times
- Annual rent as a share of median income16.7 percent
- Adults 25 and over with a bachelor degree or higher23.7 percent
- Adults 25 and over with a graduate degree8.4 percent
- Adults 25 and over23,287
- Population under 188,980
- Share under 1825.3 percent
- Population 65 and over6,185
- Share 65 and over17.4 percent
- Working age population, 18 to 6420,367
- Civilian labor force18,478
- Unemployment rate3.0 percent
- Labor force participation, adults 18 and over69.6 percent
- Rank by population among Nebraska counties8th of 93
- Rank by population among US county-equivalents1327th
Madison County is the 8th largest of 93 Nebraska counties by population. A median home costs 3.3 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 25.3 percent against 17.4 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Madison County
Is Madison County growing
- Population change since the 2020 census base-0.03 percent
- Census 2020 base population35,588
- Births, 2024466
- Deaths, 2024392
- Natural change, 202474
- Net domestic migration, 2024-404
- Net international migration, 2024185
- Total net migration, 2024-219
- Cumulative net domestic migration, 2021 to 2024-652
- Rank by growth among US county-equivalents1835th
The county has lost 0.03 percent of its population since the 2020 census base. Births exceeded deaths in 2024 but more people left than arrived, so the population is being sustained internally rather than attracting.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Madison County
Where people moving to Madison County come from
- Tax returns filed by households arriving880
- People arriving, from those returns1,544
- Adjusted gross income arriving$41.9 m
- Net adjusted gross income movement$0
- Average income of an arriving household$47,665
- Largest single originMadison County Non-migrants (13,523 households)
- Largest single destination (13,523 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Madison County Non-migrants | 13,523 | 28,667 | $1.32 bn |
| Other flows - Different State | 266 | 448 | $13.6 m |
| Other flows - Same State | 198 | 329 | $7.6 m |
| Other flows - Midwest | 90 | 137 | $4.2 m |
| Other flows - South | 90 | 168 | $4.8 m |
| Other flows - West | 86 | 143 | $4.5 m |
| Stanton County | 75 | 166 | $4.4 m |
| Douglas County | 60 | 114 | $3.5 m |
The largest single source of arrivals is Madison County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Madison County
What the Madison County economy runs on
- County GDP, 2024$3.23 bn
- County GDP, 2023$3.11 bn
- GDP change, 2023 to 20243.9 percent
- GDP change over five years27.3 percent
- Rank by GDP among Nebraska counties8th
- Rank by GDP among US county-equivalents930th
- GDP per resident$90,859
Output grew 3.9 percent in the latest year and 27.3 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Madison County
Who employs people in Madison County
- Covered employment, annual average22,011
- Establishments reporting1,339
- Average annual pay$55,267
- Average weekly wage$1,063
- Sector 31-33, employment3,767
- Sector 31-33, average annual pay$69,401
- Sector 62, employment3,596
- Sector 62, average annual pay$58,712
- Sector 44-45, employment2,882
- Sector 44-45, average annual pay$34,300
- Sector 72, employment1,691
- Sector 72, average annual pay$20,999
- Sector 42, employment1,192
- Sector 23, employment1,075
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 3,767 | 51 | $69,401 |
| Sector 62 | 3,596 | 197 | $58,712 |
| Sector 44-45 | 2,882 | 181 | $34,300 |
| Sector 72 | 1,691 | 91 | $20,999 |
| Sector 42 | 1,192 | 82 | $72,023 |
| Sector 23 | 1,075 | 146 | $63,045 |
| Sector 52 | 758 | 97 | $76,789 |
| Sector 56 | 643 | 66 | $49,310 |
The largest sector is the biggest private employer group at 3,767 jobs, 17.1 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Madison County
What businesses operate in Madison County
- Establishments, all industries1,232
- Employment at those establishments19,641
- Annual payroll$986.9 m
- Establishments per 1,000 residents34.7
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Madison County
What is being built in Madison County
- Housing units authorised by permit, 2024275
- Declared construction value permitted$52.3 m
- Single family units authorised41
- Multifamily units authorised234
- Multifamily share of units85.1 percent
- Average declared value per unit$190,134
- Units authorised per 1,000 households19.0
Multifamily is 85.1 percent of units authorised, so the pipeline is being built for renters rather than buyers.
US Census Bureau, Building Permits Survey, 2024 annual.
Madison County
How much SBA lending happens in Madison County
- 7(a) approvals recorded22
- 7(a) gross approval dollars$14.3 m
- Average 7(a) approval$650,005
- Median 7(a) approval$350,000
- 10th percentile approval$120,000
- 90th percentile approval$2,000,000
- Largest single approval$2,550,000
- Jobs reported supported, 7(a)165
- Jobs per approval7.5
- Distinct 7(a) lenders active8
- Distinct industries receiving approvals19
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer18.2 percent
- Loans on real estate terms4
- Loans on working capital terms, 120 months or shorter16
- Franchise loans2
- Franchise share of approvals9.1 percent
- Leading industry by approval countAutomobile and Other Motor Vehicle Merchant Wholesalers (2)
- Most active lenderMidwest Bank (10)
- 504 approvals recorded19
- 504 gross approval dollars$12.8 m
- Average 504 approval$671,316
- Median 504 approval$274,000
- Distinct CDCs active1
- 504 jobs per approval12.9
- 504 jobs per million dollars approved19.3
- Most active CDCNebraska Economic Development Corporation (19)
- 7(a) share of SBA approvals53.7 percent
- Combined SBA approval dollars$27.1 m
The average approval of $650,005 sits well above the median of $350,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 18.2 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Madison County
Do SBA loans in Madison County get paid back
- Loans with a final outcome recorded7
- Paid in full7
- Charged off0
- Status: Paid in full7
- Status: Cancelled1
- Status: Exempt from disclosure13
- Status: Committed, not yet disbursed1
Too few loans have reached a final outcome to publish a charge off rate. only 7 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Madison County
Which parts of Madison County get the lending
- Places in the county with recorded lending2
- NORFOLK, approvals20
- MADISON, approvals2
| Place | Approvals | Gross approval dollars |
|---|---|---|
| NORFOLK | 20 | $14,138,100 |
| MADISON | 2 | $162,000 |
NORFOLK accounts for 20 approvals against 2 in MADISON. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Madison County
How big is Madison County
- Land area573 sq mi
- Rank by land area among Nebraska counties52nd of 93
- Width, east to west24 mi
- Height, north to south24.1 mi
- Geographies sharing a boundary5
- Residents per square mile of land62
- Establishments per square mile2.15
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Madison County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Madison County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population35,532
- Households14,462
- Average household size2.46
- Median household income$63,128
- Median age37.4
Common questions
Madison County questions, answered from the record.
How many people live in Madison County, Nebraska?
35,532, in 14,462 households, ranking 8th of 93 Nebraska counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Madison County growing?
The population has fallen 0.03 percent since the 2020 census base. In 2024 there were 466 births against 392 deaths, with net migration of -219. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Madison County?
$63,128. The median owner-occupied home is valued at $208,500, which is 3.3 times income, and median gross rent is $881 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Madison County?
1,232 establishments, employing 19,641 people with an annual payroll of $986.9 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Madison County?
Average annual pay is $55,267, or $1,063 a week, across 22,011 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Madison County?
22 7(a) approvals totalling $14.3 m since FY2020, across 8 lenders, with a median approval of $350,000, plus 19 504 approvals worth $12.8 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Madison County?
275 housing units were authorised by permit in 2024, with a declared construction value of $52.3 m. Multifamily was 85.1 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Madison County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Madison County come from?
The largest single origin is Madison County Non-migrants, with 13,523 households. Arriving households report an average income of $47,665 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Madison County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Madison County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.