Red Willow County, Nebraska: commercial real estate data.
Red Willow County, Nebraska has a population of 10,557 across 717 square miles, down 2.7 percent since the 2020 census base. County output reached $736.8 m in 2024, 400 establishments operate here, and the SBA record carries 13 7(a) approvals worth $2.7 m.
117 sourced county values · tier FULL · 11 sections
Red Willow County
How many people live in Red Willow County
- Population10,557
- Households4,504
- Average household size2.34
- Median household income$63,697
- Median age41.6
- Median gross rent$819 per month
- Median owner-occupied home value$159,600
- Home value to household income2.5 times
- Annual rent as a share of median income15.4 percent
- Adults 25 and over with a bachelor degree or higher24.8 percent
- Adults 25 and over with a graduate degree6.9 percent
- Adults 25 and over7,274
- Population under 182,367
- Share under 1822.4 percent
- Population 65 and over2,220
- Share 65 and over21.0 percent
- Working age population, 18 to 645,970
- Civilian labor force5,364
- Unemployment rate1.4 percent
- Labor force participation, adults 18 and over65.5 percent
- Rank by population among Nebraska counties24th of 93
- Rank by population among US county-equivalents2450th
Red Willow County is the 24th largest of 93 Nebraska counties by population. A median home costs 2.5 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 22.4 percent against 21.0 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Red Willow County
Is Red Willow County growing
- Population change since the 2020 census base-2.74 percent
- Census 2020 base population10,702
- Births, 2024108
- Deaths, 2024159
- Natural change, 2024-51
- Net domestic migration, 2024-67
- Net international migration, 202414
- Total net migration, 2024-53
- Cumulative net domestic migration, 2021 to 2024-154
- Rank by growth among US county-equivalents2689th
The county has lost 2.74 percent of its population since the 2020 census base.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Red Willow County
Where people moving to Red Willow County come from
- Tax returns filed by households arriving226
- People arriving, from those returns395
- Adjusted gross income arriving$11.6 m
- Net adjusted gross income movement$0
- Average income of an arriving household$51,235
- Largest single originRed Willow County Non-migrants (3,905 households)
- Largest single destination (3,905 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Red Willow County Non-migrants | 3,905 | 8,304 | $293.8 m |
| Other flows - Same State | 107 | 175 | $5.3 m |
| Other flows - Different State | 96 | 168 | $5.3 m |
| Other flows - West | 58 | 106 | $3.8 m |
| Other flows - Midwest | 38 | 62 | $1.4 m |
| Hitchcock County | 23 | 52 | $999,000 |
The largest single source of arrivals is Red Willow County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Red Willow County
What the Red Willow County economy runs on
- County GDP, 2024$736.8 m
- County GDP, 2023$782.2 m
- GDP change, 2023 to 2024-5.8 percent
- GDP change over five years28.8 percent
- Rank by GDP among Nebraska counties33rd
- Rank by GDP among US county-equivalents2091st
- GDP per resident$69,788
Output grew -5.8 percent in the latest year and 28.8 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Red Willow County
Who employs people in Red Willow County
- Covered employment, annual average4,964
- Establishments reporting445
- Average annual pay$47,527
- Average weekly wage$914
- Sector 44-45, employment726
- Sector 44-45, average annual pay$32,852
- Sector 72, employment542
- Sector 72, average annual pay$19,694
- Sector 31-33, employment384
- Sector 31-33, average annual pay$63,116
- Sector 42, employment306
- Sector 42, average annual pay$64,460
- Sector 23, employment220
- Sector 11, employment198
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 44-45 | 726 | 61 | $32,852 |
| Sector 72 | 542 | 34 | $19,694 |
| Sector 31-33 | 384 | 7 | $63,116 |
| Sector 42 | 306 | 32 | $64,460 |
| Sector 23 | 220 | 37 | $50,207 |
| Sector 11 | 198 | 29 | $43,423 |
| Sector 52 | 190 | 28 | $68,446 |
| Sector 81 | 146 | 33 | $25,176 |
The largest sector is the biggest private employer group at 726 jobs, 14.6 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Red Willow County
What businesses operate in Red Willow County
- Establishments, all industries400
- Employment at those establishments3,848
- Annual payroll$173.1 m
- Establishments per 1,000 residents37.9
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Red Willow County
What is being built in Red Willow County
- Housing units authorised by permit, 202417
- Declared construction value permitted$4.2 m
- Single family units authorised11
- Multifamily units authorised6
- Multifamily share of units35.3 percent
- Average declared value per unit$249,412
- Units authorised per 1,000 households3.8
Multifamily is 35.3 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Red Willow County
How much SBA lending happens in Red Willow County
- 7(a) approvals recorded13
- 7(a) gross approval dollars$2.7 m
- Average 7(a) approval$210,085
- Median 7(a) approval$153,200
- 10th percentile approval$63,700
- 90th percentile approval$450,000
- Largest single approval$500,000
- Jobs reported supported, 7(a)136
- Jobs per approval10.5
- Distinct 7(a) lenders active8
- Distinct industries receiving approvals11
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer7.7 percent
- Loans on real estate terms1
- Loans on working capital terms, 120 months or shorter11
- Franchise loans1
- Franchise share of approvals7.7 percent
- Leading industry by approval countFuneral Homes and Funeral Services (3)
- Most active lenderFirst Central Bank McCook (3)
- 504 approvals recorded3
- 504 gross approval dollars$3.0 m
- Average 504 approval$994,000
- Median 504 approval$1,144,000
- Distinct CDCs active1
- 504 jobs per approval9.3
- 504 jobs per million dollars approved9.4
- Most active CDCNebraska Economic Development Corporation (3)
- 7(a) share of SBA approvals81.3 percent
- Combined SBA approval dollars$5.7 m
The average approval of $210,085 sits close to the median of $153,200, so lending here is fairly evenly sized rather than driven by a few large deals. Only 7.7 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Red Willow County
Do SBA loans in Red Willow County get paid back
- Loans with a final outcome recorded3
- Paid in full3
- Charged off0
- Status: Exempt from disclosure7
- Status: Cancelled2
- Status: Paid in full3
- Status: Committed, not yet disbursed1
Too few loans have reached a final outcome to publish a charge off rate. only 3 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Red Willow County
Which parts of Red Willow County get the lending
- Places in the county with recorded lending2
- MC COOK, approvals12
- Mccook, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| MC COOK | 12 | $2,231,100 |
| Mccook | 1 | $500,000 |
MC COOK accounts for 12 approvals against 1 in Mccook. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Red Willow County
How big is Red Willow County
- Land area717 sq mi
- Rank by land area among Nebraska counties35th of 93
- Width, east to west29.9 mi
- Height, north to south24.1 mi
- Geographies sharing a boundary3
- Residents per square mile of land15
- Establishments per square mile0.56
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Red Willow County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Red Willow County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population10,557
- Households4,504
- Average household size2.34
- Median household income$63,697
- Median age41.6
Common questions
Red Willow County questions, answered from the record.
How many people live in Red Willow County, Nebraska?
10,557, in 4,504 households, ranking 24th of 93 Nebraska counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Red Willow County growing?
The population has fallen 2.74 percent since the 2020 census base. In 2024 there were 108 births against 159 deaths, with net migration of -53. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Red Willow County?
$63,697. The median owner-occupied home is valued at $159,600, which is 2.5 times income, and median gross rent is $819 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Red Willow County?
400 establishments, employing 3,848 people with an annual payroll of $173.1 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Red Willow County?
Average annual pay is $47,527, or $914 a week, across 4,964 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Red Willow County?
13 7(a) approvals totalling $2.7 m since FY2020, across 8 lenders, with a median approval of $153,200, plus 3 504 approvals worth $3.0 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Red Willow County?
17 housing units were authorised by permit in 2024, with a declared construction value of $4.2 m. Multifamily was 35.3 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Red Willow County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Red Willow County come from?
The largest single origin is Red Willow County Non-migrants, with 3,905 households. Arriving households report an average income of $51,235 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Red Willow County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Red Willow County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.