Rock County, Nebraska: commercial real estate data.
Rock County, Nebraska has a population of 1,319 across 1,008 square miles, down 1.7 percent since the 2020 census base. County output reached $133.5 m in 2024, 47 establishments operate here.
73 sourced county values · tier FULL · 8 sections
Rock County
How many people live in Rock County
- Population1,319
- Households600
- Average household size2.20
- Median household income$58,125
- Median age49.4
- Median gross rent$644 per month
- Median owner-occupied home value$117,500
- Home value to household income2.0 times
- Annual rent as a share of median income13.3 percent
- Adults 25 and over with a bachelor degree or higher27.1 percent
- Adults 25 and over with a graduate degree6.0 percent
- Adults 25 and over945
- Population under 18263
- Share under 1819.9 percent
- Population 65 and over381
- Share 65 and over28.9 percent
- Working age population, 18 to 64675
- Civilian labor force684
- Unemployment rate1.2 percent
- Labor force participation, adults 18 and over64.8 percent
- Rank by population among Nebraska counties80th of 93
- Rank by population among US county-equivalents3167th
Rock County is the 80th largest of 93 Nebraska counties by population. A median home costs 2.0 times median household income, which is an affordable ownership market by national standards. Residents 65 and over outnumber those under 18, at 28.9 percent against 19.9 percent, which points demand at health care, services and single storey product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Rock County
Is Rock County growing
- Population change since the 2020 census base-1.74 percent
- Census 2020 base population1,263
- Births, 202411
- Deaths, 202422
- Natural change, 2024-11
- Net domestic migration, 2024-8
- Net international migration, 20240
- Total net migration, 2024-8
- Cumulative net domestic migration, 2021 to 202412
- Rank by growth among US county-equivalents2430th
The county has lost 1.74 percent of its population since the 2020 census base.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Rock County
Where people moving to Rock County come from
- Tax returns filed by households arriving26
- People arriving, from those returns40
- Adjusted gross income arriving$1.0 m
- Net adjusted gross income movement$0
- Average income of an arriving household$39,000
- Largest single originRock County Non-migrants (516 households)
- Largest single destination (516 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Rock County Non-migrants | 516 | 1,078 | $29.7 m |
| Other flows - Same State | 26 | 40 | $1.0 m |
The largest single source of arrivals is Rock County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Rock County
What the Rock County economy runs on
- County GDP, 2024$133.5 m
- County GDP, 2023$125.0 m
- GDP change, 2023 to 20246.7 percent
- GDP change over five years37.9 percent
- Rank by GDP among Nebraska counties74th
- Rank by GDP among US county-equivalents3009th
- GDP per resident$101,177
Output grew 6.7 percent in the latest year and 37.9 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Rock County
Who employs people in Rock County
- Covered employment, annual average461
- Establishments reporting60
- Average annual pay$44,871
- Average weekly wage$863
- Sector 42, employment74
- Sector 42, average annual pay$59,045
- Sector 44-45, employment46
- Sector 44-45, average annual pay$28,557
- Sector 11, employment30
- Sector 11, average annual pay$35,740
- Sector 52, employment15
- Sector 52, average annual pay$63,364
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 42 | 74 | 4 | $59,045 |
| Sector 44-45 | 46 | 6 | $28,557 |
| Sector 11 | 30 | 12 | $35,740 |
| Sector 52 | 15 | 4 | $63,364 |
The largest sector is the biggest private employer group at 74 jobs, 16.1 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Rock County
What businesses operate in Rock County
- Establishments, all industries47
- Employment at those establishments350
- Annual payroll$15.7 m
- Establishments per 1,000 residents35.6
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Rock County
What is being built in Rock County
- Housing units authorised by permit, 20240
- Declared construction value permitted$0
- Single family units authorised0
- Multifamily units authorised0
No residential units were authorised by permit in 2024. In a small county this is common and is not by itself a sign of distress, but it does mean there is no recent residential pipeline to read demand from.
US Census Bureau, Building Permits Survey, 2024 annual.
Rock County
How big is Rock County
- Land area1,008 sq mi
- Rank by land area among Nebraska counties16th of 93
- Width, east to west22.6 mi
- Height, north to south49.6 mi
- Geographies sharing a boundary4
- Residents per square mile of land1
- Establishments per square mile0.05
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No 7(a) approvals recorded in this county in the FOIA release covering FY2020 onward.
- No 504 approvals recorded in this county in the FOIA release covering FY2010 onward.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Rock County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Rock County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population1,319
- Households600
- Average household size2.20
- Median household income$58,125
- Median age49.4
Common questions
Rock County questions, answered from the record.
How many people live in Rock County, Nebraska?
1,319, in 600 households, ranking 80th of 93 Nebraska counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Rock County growing?
The population has fallen 1.74 percent since the 2020 census base. In 2024 there were 11 births against 22 deaths, with net migration of -8. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Rock County?
$58,125. The median owner-occupied home is valued at $117,500, which is 2.0 times income, and median gross rent is $644 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Rock County?
47 establishments, employing 350 people with an annual payroll of $15.7 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Rock County?
Average annual pay is $44,871, or $863 a week, across 461 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
What is being built in Rock County?
No residential units were authorised by permit in 2024. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Rock County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Rock County come from?
The largest single origin is Rock County Non-migrants, with 516 households. Arriving households report an average income of $39,000 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Rock County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Rock County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.