HomeNew MexicoLuna County
Luna County, New Mexico: commercial real estate data.
Luna County, New Mexico has a population of 25,611 across 2,965 square miles, up 1.8 percent since the 2020 census base. County output reached $1.24 bn in 2024, 371 establishments operate here, and the SBA record carries 12 7(a) approvals worth $4.5 m.
117 sourced county values · tier FULL · 11 sections
Luna County
How many people live in Luna County
- Population25,611
- Households9,223
- Average household size2.78
- Median household income$36,419
- Median age36.3
- Median gross rent$650 per month
- Median owner-occupied home value$128,000
- Home value to household income3.5 times
- Annual rent as a share of median income21.4 percent
- Adults 25 and over with a bachelor degree or higher14.6 percent
- Adults 25 and over with a graduate degree5.1 percent
- Adults 25 and over16,514
- Population under 186,611
- Share under 1825.8 percent
- Population 65 and over5,330
- Share 65 and over20.8 percent
- Working age population, 18 to 6413,670
- Civilian labor force8,906
- Unemployment rate5.4 percent
- Labor force participation, adults 18 and over46.9 percent
- Rank by population among New Mexico counties18th of 33
- Rank by population among US county-equivalents1632nd
Luna County is the 18th largest of 33 New Mexico counties by population. A median home costs 3.5 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 25.8 percent against 20.8 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Luna County
Is Luna County growing
- Population change since the 2020 census base1.79 percent
- Census 2020 base population25,422
- Births, 2024349
- Deaths, 2024299
- Natural change, 202450
- Net domestic migration, 2024-6
- Net international migration, 2024260
- Total net migration, 2024254
- Cumulative net domestic migration, 2021 to 2024-108
- Rank by growth among US county-equivalents1244th
The county has grown 1.79 percent since the 2020 census base. Migration contributed more to 2024 change than births over deaths, so demand here follows people arriving rather than families forming.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Luna County
Where people moving to Luna County come from
- Tax returns filed by households arriving496
- People arriving, from those returns966
- Adjusted gross income arriving$19.5 m
- Net adjusted gross income movement$0
- Average income of an arriving household$39,367
- Largest single originLuna County Non-migrants (9,094 households)
- Largest single destination (9,094 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Luna County Non-migrants | 9,094 | 19,242 | $370.9 m |
| Other flows - Different State | 241 | 474 | $10.5 m |
| Other flows - West | 112 | 222 | $5.1 m |
| Other flows - South | 84 | 174 | $3.5 m |
| Do�a Ana County | 80 | 132 | $2.6 m |
| Other flows - Same State | 59 | 96 | $2.4 m |
| Other flows - Midwest | 45 | 78 | $1.9 m |
| Maricopa County | 35 | 57 | $1.0 m |
The largest single source of arrivals is Luna County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Luna County
What the Luna County economy runs on
- County GDP, 2024$1.24 bn
- County GDP, 2023$1.20 bn
- GDP change, 2023 to 20243.4 percent
- GDP change over five years35.5 percent
- Rank by GDP among New Mexico counties17th
- Rank by GDP among US county-equivalents1676th
- GDP per resident$48,495
Output grew 3.4 percent in the latest year and 35.5 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Luna County
Who employs people in Luna County
- Covered employment, annual average7,988
- Establishments reporting561
- Average annual pay$48,771
- Average weekly wage$938
- Sector 62, employment1,264
- Sector 62, average annual pay$41,241
- Sector 44-45, employment941
- Sector 44-45, average annual pay$31,514
- Sector 31-33, employment754
- Sector 31-33, average annual pay$47,190
- Sector 72, employment638
- Sector 72, average annual pay$19,374
- Sector 23, employment472
- Sector 48-49, employment172
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 62 | 1,264 | 90 | $41,241 |
| Sector 44-45 | 941 | 65 | $31,514 |
| Sector 31-33 | 754 | 13 | $47,190 |
| Sector 72 | 638 | 54 | $19,374 |
| Sector 23 | 472 | 44 | $84,650 |
| Sector 48-49 | 172 | 20 | $46,379 |
| Sector 42 | 114 | 15 | $55,450 |
| Sector 52 | 99 | 23 | $52,050 |
The largest sector is the biggest private employer group at 1,264 jobs, 15.8 percent of covered employment. Average pay per job exceeds median household income, which usually means single earner households and a wage base that can carry rent.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Luna County
What businesses operate in Luna County
- Establishments, all industries371
- Employment at those establishments4,845
- Annual payroll$188.8 m
- Establishments per 1,000 residents14.5
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Luna County
What is being built in Luna County
- Housing units authorised by permit, 20247
- Declared construction value permitted$1.4 m
- Single family units authorised7
- Multifamily units authorised0
- Multifamily share of units0.0 percent
- Average declared value per unit$204,191
- Units authorised per 1,000 households0.8
Multifamily is 0.0 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Luna County
How much SBA lending happens in Luna County
- 7(a) approvals recorded12
- 7(a) gross approval dollars$4.5 m
- Average 7(a) approval$374,858
- Median 7(a) approval$20,000
- 10th percentile approval$12,500
- 90th percentile approval$1,000,000
- Largest single approval$2,848,000
- Jobs reported supported, 7(a)100
- Jobs per approval8.3
- Distinct 7(a) lenders active5
- Distinct industries receiving approvals10
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer25.0 percent
- Loans on real estate terms3
- Loans on working capital terms, 120 months or shorter9
- Franchise loans1
- Franchise share of approvals8.3 percent
- Leading industry by approval countHotels (except Casino Hotels) and Motels (2)
- Most active lenderWells Fargo Bank National Association (8)
- 504 approvals recorded4
- 504 gross approval dollars$3.9 m
- Average 504 approval$984,000
- Median 504 approval$1,127,000
- Distinct CDCs active2
- 504 jobs per approval10.8
- 504 jobs per million dollars approved10.9
- Most active CDCEnchantment Land Certified Development Company (3)
- 7(a) share of SBA approvals75.0 percent
- Combined SBA approval dollars$8.4 m
The average approval of $374,858 sits well above the median of $20,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 25.0 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Luna County
Do SBA loans in Luna County get paid back
- Loans with a final outcome recorded2
- Paid in full1
- Charged off1
- Status: Paid in full1
- Status: Exempt from disclosure8
- Status: Charged off1
- Status: Committed, not yet disbursed2
Too few loans have reached a final outcome to publish a charge off rate. only 2 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Luna County
Which parts of Luna County get the lending
- Places in the county with recorded lending2
- Deming, approvals11
- COLUMBUS, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Deming | 11 | $4,483,300 |
| COLUMBUS | 1 | $15,000 |
Deming accounts for 11 approvals against 1 in COLUMBUS. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Luna County
How big is Luna County
- Land area2,965 sq mi
- Rank by land area among New Mexico counties22nd of 33
- Width, east to west54.7 mi
- Height, north to south56.8 mi
- Geographies sharing a boundary4
- Residents per square mile of land9
- Establishments per square mile0.13
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Luna County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Luna County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population25,611
- Households9,223
- Average household size2.78
- Median household income$36,419
- Median age36.3
Common questions
Luna County questions, answered from the record.
How many people live in Luna County, New Mexico?
25,611, in 9,223 households, ranking 18th of 33 New Mexico counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Luna County growing?
The population has grown 1.79 percent since the 2020 census base. In 2024 there were 349 births against 299 deaths, with net migration of 254. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Luna County?
$36,419. The median owner-occupied home is valued at $128,000, which is 3.5 times income, and median gross rent is $650 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Luna County?
371 establishments, employing 4,845 people with an annual payroll of $188.8 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Luna County?
Average annual pay is $48,771, or $938 a week, across 7,988 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Luna County?
12 7(a) approvals totalling $4.5 m since FY2020, across 5 lenders, with a median approval of $20,000, plus 4 504 approvals worth $3.9 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Luna County?
7 housing units were authorised by permit in 2024, with a declared construction value of $1.4 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Luna County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Luna County come from?
The largest single origin is Luna County Non-migrants, with 9,094 households. Arriving households report an average income of $39,367 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Luna County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Luna County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.