HomeNew MexicoSan Juan County
San Juan County, New Mexico: commercial real estate data.
San Juan County, New Mexico has a population of 120,942 across 5,513 square miles, down 0.7 percent since the 2020 census base. County output reached $7.04 bn in 2024, 2,475 establishments operate here, and the SBA record carries 87 7(a) approvals worth $66.0 m.
122 sourced county values · tier FULL · 11 sections
San Juan County
How many people live in San Juan County
- Population120,942
- Households41,732
- Average household size2.90
- Median household income$55,872
- Median age38.3
- Median gross rent$956 per month
- Median owner-occupied home value$193,800
- Home value to household income3.5 times
- Annual rent as a share of median income20.5 percent
- Adults 25 and over with a bachelor degree or higher18.3 percent
- Adults 25 and over with a graduate degree6.9 percent
- Adults 25 and over80,496
- Population under 1830,165
- Share under 1824.9 percent
- Population 65 and over20,461
- Share 65 and over16.9 percent
- Working age population, 18 to 6470,316
- Civilian labor force50,313
- Unemployment rate7.3 percent
- Labor force participation, adults 18 and over55.4 percent
- Rank by population among New Mexico counties5th of 33
- Rank by population among US county-equivalents533rd
San Juan County is the 5th largest of 33 New Mexico counties by population. A median home costs 3.5 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 24.9 percent against 16.9 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
San Juan County
Is San Juan County growing
- Population change since the 2020 census base-0.70 percent
- Census 2020 base population121,671
- Births, 20241,357
- Deaths, 20241,382
- Natural change, 2024-25
- Net domestic migration, 2024-310
- Net international migration, 2024241
- Total net migration, 2024-69
- Cumulative net domestic migration, 2021 to 2024-559
- Rank by growth among US county-equivalents2090th
The county has lost 0.70 percent of its population since the 2020 census base.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
San Juan County
Where people moving to San Juan County come from
- Tax returns filed by households arriving2,897
- People arriving, from those returns5,918
- Adjusted gross income arriving$125.9 m
- Net adjusted gross income movement$0
- Average income of an arriving household$43,458
- Largest single originSan Juan County Non-migrants (41,191 households)
- Largest single destination (41,191 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| San Juan County Non-migrants | 41,191 | 86,009 | $2.45 bn |
| Other flows - Different State | 997 | 1,842 | $56.2 m |
| McKinley County | 965 | 2,349 | $27.9 m |
| Other flows - West | 551 | 984 | $29.5 m |
| Other flows - South | 311 | 612 | $18.1 m |
| La Plata County | 234 | 405 | $11.9 m |
| Bernalillo County | 157 | 259 | $6.5 m |
| Other flows - Same State | 114 | 223 | $5.8 m |
The largest single source of arrivals is San Juan County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
San Juan County
What the San Juan County economy runs on
- County GDP, 2024$7.04 bn
- County GDP, 2023$6.96 bn
- GDP change, 2023 to 20241.2 percent
- GDP change over five years31.6 percent
- Rank by GDP among New Mexico counties6th
- Rank by GDP among US county-equivalents582nd
- GDP per resident$58,231
Output grew 1.2 percent in the latest year and 31.6 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
San Juan County
Who employs people in San Juan County
- Covered employment, annual average46,650
- Establishments reporting3,087
- Average annual pay$56,008
- Average weekly wage$1,077
- Sector 62, employment6,940
- Sector 62, average annual pay$57,244
- Sector 44-45, employment5,911
- Sector 44-45, average annual pay$36,845
- Sector 72, employment4,610
- Sector 72, average annual pay$22,607
- Sector 21, employment4,081
- Sector 21, average annual pay$93,463
- Sector 23, employment3,791
- Sector 42, employment1,540
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 62 | 6,940 | 446 | $57,244 |
| Sector 44-45 | 5,911 | 406 | $36,845 |
| Sector 72 | 4,610 | 218 | $22,607 |
| Sector 21 | 4,081 | 159 | $93,463 |
| Sector 23 | 3,791 | 281 | $72,229 |
| Sector 42 | 1,540 | 168 | $69,960 |
| Sector 56 | 1,396 | 157 | $48,861 |
| Sector 31-33 | 1,279 | 71 | $56,970 |
The largest sector is the biggest private employer group at 6,940 jobs, 14.9 percent of covered employment. Average pay per job exceeds median household income, which usually means single earner households and a wage base that can carry rent.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
San Juan County
What businesses operate in San Juan County
- Establishments, all industries2,475
- Employment at those establishments35,168
- Annual payroll$1.86 bn
- Establishments per 1,000 residents20.5
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
San Juan County
What is being built in San Juan County
- Housing units authorised by permit, 202478
- Declared construction value permitted$18.2 m
- Single family units authorised70
- Multifamily units authorised8
- Multifamily share of units10.3 percent
- Average declared value per unit$233,597
- Units authorised per 1,000 households1.9
Multifamily is 10.3 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
San Juan County
How much SBA lending happens in San Juan County
- 7(a) approvals recorded87
- 7(a) gross approval dollars$66.0 m
- Average 7(a) approval$758,877
- Median 7(a) approval$150,000
- 10th percentile approval$25,000
- 90th percentile approval$3,200,000
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)976
- Jobs per approval11.2
- Distinct 7(a) lenders active29
- Distinct industries receiving approvals49
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer19.5 percent
- Loans on real estate terms17
- Loans on working capital terms, 120 months or shorter63
- Franchise loans16
- Franchise share of approvals18.4 percent
- Leading industry by approval countHotels (except Casino Hotels) and Motels (10)
- Most active lenderZions Bank, A Division of (18)
- 504 approvals recorded20
- 504 gross approval dollars$12.6 m
- Average 504 approval$630,750
- Median 504 approval$376,000
- Distinct CDCs active4
- 504 jobs per approval30.4
- 504 jobs per million dollars approved48.3
- Most active CDCCapital Certified Development Corporation (8)
- 7(a) share of SBA approvals81.3 percent
- Combined SBA approval dollars$78.6 m
The average approval of $758,877 sits well above the median of $150,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 19.5 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
San Juan County
Do SBA loans in San Juan County get paid back
- Loans with a final outcome recorded17
- Paid in full17
- Charged off0
- Charge off rate on resolved loans0.0 percent
- Status: Cancelled10
- Status: Exempt from disclosure54
- Status: Paid in full17
- Status: Committed, not yet disbursed6
Of the 17 loans that have reached a final outcome, 0.0 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
San Juan County
Which parts of San Juan County get the lending
- Places in the county with recorded lending8
- FARMINGTON, approvals54
- Aztec, approvals16
- BLOOMFIELD, approvals11
- FLORA VISTA, approvals2
- WATERFLOW, approvals1
- LA PLATA, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| FARMINGTON | 54 | $48,550,900 |
| Aztec | 16 | $9,018,900 |
| BLOOMFIELD | 11 | $6,092,000 |
| FLORA VISTA | 2 | $411,000 |
| WATERFLOW | 1 | $50,000 |
| LA PLATA | 1 | $15,000 |
| KIRTLAND | 1 | $1,759,500 |
| Bloomfied | 1 | $125,000 |
FARMINGTON accounts for 54 approvals against 16 in Aztec. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
San Juan County
How big is San Juan County
- Land area5,513 sq mi
- Rank by land area among New Mexico counties6th of 33
- Width, east to west90 mi
- Height, north to south69 mi
- Geographies sharing a boundary3
- Residents per square mile of land22
- Establishments per square mile0.45
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a San Juan County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a San Juan County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population120,942
- Households41,732
- Average household size2.90
- Median household income$55,872
- Median age38.3
Common questions
San Juan County questions, answered from the record.
How many people live in San Juan County, New Mexico?
120,942, in 41,732 households, ranking 5th of 33 New Mexico counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is San Juan County growing?
The population has fallen 0.70 percent since the 2020 census base. In 2024 there were 1,357 births against 1,382 deaths, with net migration of -69. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in San Juan County?
$55,872. The median owner-occupied home is valued at $193,800, which is 3.5 times income, and median gross rent is $956 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in San Juan County?
2,475 establishments, employing 35,168 people with an annual payroll of $1.86 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in San Juan County?
Average annual pay is $56,008, or $1,077 a week, across 46,650 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in San Juan County?
87 7(a) approvals totalling $66.0 m since FY2020, across 29 lenders, with a median approval of $150,000, plus 20 504 approvals worth $12.6 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in San Juan County get paid back?
Of the 17 loans that have reached a final outcome, 17 were paid in full and 0 charged off, a charge off rate of 0.0 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in San Juan County?
78 housing units were authorised by permit in 2024, with a declared construction value of $18.2 m. Multifamily was 10.3 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for San Juan County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to San Juan County come from?
The largest single origin is San Juan County Non-migrants, with 41,191 households. Arriving households report an average income of $43,458 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for San Juan County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for San Juan County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.