HomeNorth CarolinaPitt County
Pitt County, North Carolina: commercial real estate data.
Pitt County, North Carolina has a population of 177,193 across 652 square miles, up 5.2 percent since the 2020 census base. County output reached $12.53 bn in 2024, 3,817 establishments operate here, and the SBA record carries 110 7(a) approvals worth $71.8 m.
128 sourced county values · tier FULL · 12 sections
Pitt County
How many people live in Pitt County
- Population177,193
- Households74,533
- Average household size2.38
- Median household income$58,188
- Median age33.0
- Median gross rent$993 per month
- Median owner-occupied home value$208,900
- Home value to household income3.6 times
- Annual rent as a share of median income20.5 percent
- Adults 25 and over with a bachelor degree or higher33.8 percent
- Adults 25 and over with a graduate degree14.3 percent
- Adults 25 and over107,483
- Population under 1837,244
- Share under 1821.0 percent
- Population 65 and over25,702
- Share 65 and over14.5 percent
- Working age population, 18 to 64114,247
- Civilian labor force89,984
- Unemployment rate7.8 percent
- Labor force participation, adults 18 and over64.3 percent
- Rank by population among North Carolina counties15th of 100
- Rank by population among US county-equivalents386th
Pitt County is the 15th largest of 100 North Carolina counties by population. A median home costs 3.6 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 21.0 percent against 14.5 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Pitt County
Is Pitt County growing
- Population change since the 2020 census base5.22 percent
- Census 2020 base population171,812
- Births, 20242,023
- Deaths, 20241,593
- Natural change, 2024430
- Net domestic migration, 2024709
- Net international migration, 2024682
- Total net migration, 20241,391
- Cumulative net domestic migration, 2021 to 20243,888
- Rank by growth among US county-equivalents502nd
The county has grown 5.22 percent since the 2020 census base. Migration contributed more to 2024 change than births over deaths, so demand here follows people arriving rather than families forming.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Pitt County
Where people moving to Pitt County come from
- Tax returns filed by households arriving5,008
- People arriving, from those returns8,531
- Adjusted gross income arriving$267.5 m
- Net adjusted gross income movement$0
- Average income of an arriving household$53,416
- Largest single originPitt County Non-migrants (58,765 households)
- Largest single destination (58,765 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Pitt County Non-migrants | 58,765 | 118,062 | $4.46 bn |
| Other flows - Different State | 1,916 | 3,342 | $125.5 m |
| Other flows - South | 931 | 1,588 | $56.3 m |
| Other flows - Northeast | 486 | 858 | $34.5 m |
| Other flows - Same State | 420 | 605 | $22.3 m |
| Wake County | 358 | 576 | $20.5 m |
| Beaufort County | 286 | 535 | $13.1 m |
| Other flows - Midwest | 265 | 457 | $17.4 m |
The largest single source of arrivals is Pitt County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Pitt County
What the Pitt County economy runs on
- County GDP, 2024$12.53 bn
- County GDP, 2023$11.82 bn
- GDP change, 2023 to 20246.0 percent
- GDP change over five years29.8 percent
- Rank by GDP among North Carolina counties13th
- Rank by GDP among US county-equivalents372nd
- GDP per resident$70,707
Output grew 6.0 percent in the latest year and 29.8 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Pitt County
Who employs people in Pitt County
- Covered employment, annual average81,371
- Establishments reporting4,498
- Average annual pay$59,866
- Average weekly wage$1,151
- Sector 62, employment9,860
- Sector 62, average annual pay$57,082
- Sector 44-45, employment9,274
- Sector 44-45, average annual pay$36,300
- Sector 72, employment8,704
- Sector 72, average annual pay$20,081
- Sector 31-33, employment6,782
- Sector 31-33, average annual pay$76,506
- Sector 56, employment4,512
- Sector 23, employment4,259
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 62 | 9,860 | 559 | $57,082 |
| Sector 44-45 | 9,274 | 612 | $36,300 |
| Sector 72 | 8,704 | 423 | $20,081 |
| Sector 31-33 | 6,782 | 118 | $76,506 |
| Sector 56 | 4,512 | 291 | $82,321 |
| Sector 23 | 4,259 | 434 | $66,364 |
| Sector 54 | 2,511 | 464 | $88,658 |
| Sector 81 | 1,746 | 374 | $41,433 |
The largest sector is the biggest private employer group at 9,860 jobs, 12.1 percent of covered employment. Average pay per job exceeds median household income, which usually means single earner households and a wage base that can carry rent.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Pitt County
What businesses operate in Pitt County
- Establishments, all industries3,817
- Employment at those establishments64,563
- Annual payroll$3.24 bn
- Establishments per 1,000 residents21.5
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Pitt County
What is being built in Pitt County
- Housing units authorised by permit, 20241,300
- Declared construction value permitted$264.6 m
- Single family units authorised1,059
- Multifamily units authorised241
- Multifamily share of units18.5 percent
- Average declared value per unit$203,504
- Units authorised per 1,000 households17.4
Multifamily is 18.5 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Pitt County
How much SBA lending happens in Pitt County
- 7(a) approvals recorded110
- 7(a) gross approval dollars$71.8 m
- Average 7(a) approval$653,057
- Median 7(a) approval$300,000
- 10th percentile approval$30,000
- 90th percentile approval$1,657,500
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)1,699
- Jobs per approval15.4
- Distinct 7(a) lenders active40
- Distinct industries receiving approvals71
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer20.0 percent
- Loans on real estate terms22
- Loans on working capital terms, 120 months or shorter73
- Franchise loans30
- Franchise share of approvals27.3 percent
- Leading industry by approval countOffices of Physicians (except Mental Health Specialists) (6)
- Most active lenderTowneBank (9)
- 504 approvals recorded30
- 504 gross approval dollars$20.3 m
- Average 504 approval$677,500
- Median 504 approval$486,000
- Distinct CDCs active3
- 504 jobs per approval10.0
- 504 jobs per million dollars approved14.8
- Most active CDCBusiness Expansion Funding Corporation (20)
- 7(a) share of SBA approvals78.6 percent
- Combined SBA approval dollars$92.2 m
The average approval of $653,057 sits well above the median of $300,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 20.0 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Pitt County
Do SBA loans in Pitt County get paid back
- Loans with a final outcome recorded27
- Paid in full27
- Charged off0
- Charge off rate on resolved loans0.0 percent
- Status: Paid in full27
- Status: Exempt from disclosure62
- Status: Cancelled16
- Status: Committed, not yet disbursed5
Of the 27 loans that have reached a final outcome, 0.0 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Pitt County
Which parts of Pitt County get the lending
- Places in the county with recorded lending7
- GREENVILLE, approvals74
- WINTERVILLE, approvals16
- Farmville, approvals11
- GRIMESLAND, approvals3
- AYDEN, approvals2
- Bethel, approvals2
| Place | Approvals | Gross approval dollars |
|---|---|---|
| GREENVILLE | 74 | $46,373,600 |
| WINTERVILLE | 16 | $14,181,800 |
| Farmville | 11 | $8,439,000 |
| GRIMESLAND | 3 | $825,000 |
| AYDEN | 2 | $1,596,400 |
| Bethel | 2 | $150,500 |
| Grifton | 2 | $270,000 |
GREENVILLE accounts for 74 approvals against 16 in WINTERVILLE. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Pitt County
How big is Pitt County
- Land area652 sq mi
- Rank by land area among North Carolina counties20th of 100
- Width, east to west34.5 mi
- Height, north to south34.9 mi
- Geographies sharing a boundary7
- Residents per square mile of land272
- Establishments per square mile5.85
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Pitt County
What hazards affect Pitt County
- EPA radon zone predicted average indoor radon screening level less than 2 pCi/LZone 3
- Communities in the NFIP Community Status Book11
- Of those, participating in the NFIP11
- NFIP participation rate100.0 percent
- Best Community Rating System class in the county A lower CRS class is a larger flood insurance premium discount.Class 5
- Communities carrying a CRS class5
The EPA places the county in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L. The best Community Rating System class in the county is 5, which carries a flood insurance premium discount for properties in the participating community.
US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001. FEMA OpenFEMA, NFIP Community Status Book, Community Status Book, as retrieved.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Pitt County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Pitt County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population177,193
- Households74,533
- Average household size2.38
- Median household income$58,188
- Median age33.0
Common questions
Pitt County questions, answered from the record.
How many people live in Pitt County, North Carolina?
177,193, in 74,533 households, ranking 15th of 100 North Carolina counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Pitt County growing?
The population has grown 5.22 percent since the 2020 census base. In 2024 there were 2,023 births against 1,593 deaths, with net migration of 1,391. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Pitt County?
$58,188. The median owner-occupied home is valued at $208,900, which is 3.6 times income, and median gross rent is $993 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Pitt County?
3,817 establishments, employing 64,563 people with an annual payroll of $3.24 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Pitt County?
Average annual pay is $59,866, or $1,151 a week, across 81,371 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Pitt County?
110 7(a) approvals totalling $71.8 m since FY2020, across 40 lenders, with a median approval of $300,000, plus 30 504 approvals worth $20.3 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Pitt County get paid back?
Of the 27 loans that have reached a final outcome, 27 were paid in full and 0 charged off, a charge off rate of 0.0 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Pitt County?
1,300 housing units were authorised by permit in 2024, with a declared construction value of $264.6 m. Multifamily was 18.5 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Pitt County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Pitt County come from?
The largest single origin is Pitt County Non-migrants, with 58,765 households. Arriving households report an average income of $53,416 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Pitt County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Pitt County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.