Wilson County, Tennessee: commercial real estate data.
Wilson County, Tennessee has a population of 158,805 across 571 square miles, up 15.0 percent since the 2020 census base. County output reached $10.17 bn in 2024, 3,345 establishments operate here, and the SBA record carries 116 7(a) approvals worth $80.0 m.
122 sourced county values · tier FULL · 11 sections
Wilson County
How many people live in Wilson County
- Population158,805
- Households59,139
- Average household size2.69
- Median household income$95,839
- Median age39.8
- Median gross rent$1,486 per month
- Median owner-occupied home value$428,000
- Home value to household income4.5 times
- Annual rent as a share of median income18.6 percent
- Adults 25 and over with a bachelor degree or higher37.8 percent
- Adults 25 and over with a graduate degree12.7 percent
- Adults 25 and over109,746
- Population under 1837,178
- Share under 1823.4 percent
- Population 65 and over25,250
- Share 65 and over15.9 percent
- Working age population, 18 to 6496,377
- Civilian labor force83,702
- Unemployment rate3.2 percent
- Labor force participation, adults 18 and over68.8 percent
- Rank by population among Tennessee counties10th of 95
- Rank by population among US county-equivalents437th
Wilson County is the 10th largest of 95 Tennessee counties by population. A median home costs 4.5 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 23.4 percent against 15.9 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Wilson County
Is Wilson County growing
- Population change since the 2020 census base15.03 percent
- Census 2020 base population147,739
- Births, 20241,893
- Deaths, 20241,490
- Natural change, 2024403
- Net domestic migration, 20244,566
- Net international migration, 2024637
- Total net migration, 20245,203
- Cumulative net domestic migration, 2021 to 202418,037
- Rank by growth among US county-equivalents59th
The county has grown 15.03 percent since the 2020 census base. Migration contributed more to 2024 change than births over deaths, so demand here follows people arriving rather than families forming.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Wilson County
Where people moving to Wilson County come from
- Tax returns filed by households arriving7,058
- People arriving, from those returns13,626
- Adjusted gross income arriving$697.7 m
- Net adjusted gross income movement$0
- Average income of an arriving household$98,853
- Largest single originWilson County Non-migrants (57,196 households)
- Largest single destination (57,196 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Wilson County Non-migrants | 57,196 | 122,429 | $5.68 bn |
| Other flows - Different State | 2,207 | 4,406 | $305.5 m |
| Davidson County | 2,048 | 3,794 | $159.1 m |
| Other flows - South | 1,075 | 2,093 | $110.6 m |
| Rutherford County | 518 | 974 | $31.4 m |
| Other flows - Midwest | 438 | 838 | $39.2 m |
| Other flows - West | 417 | 948 | $44.3 m |
| Sumner County | 298 | 529 | $17.8 m |
The largest single source of arrivals is Wilson County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Wilson County
What the Wilson County economy runs on
- County GDP, 2024$10.17 bn
- County GDP, 2023$9.38 bn
- GDP change, 2023 to 20248.5 percent
- GDP change over five years66.6 percent
- Rank by GDP among Tennessee counties9th
- Rank by GDP among US county-equivalents433rd
- GDP per resident$64,065
Output grew 8.5 percent in the latest year and 66.6 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Wilson County
Who employs people in Wilson County
- Covered employment, annual average65,504
- Establishments reporting4,714
- Average annual pay$57,691
- Average weekly wage$1,109
- Sector 48-49, employment16,164
- Sector 48-49, average annual pay$57,275
- Sector 44-45, employment7,397
- Sector 44-45, average annual pay$41,907
- Sector 72, employment6,699
- Sector 72, average annual pay$24,609
- Sector 62, employment5,022
- Sector 62, average annual pay$60,957
- Sector 31-33, employment4,858
- Sector 23, employment3,732
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 48-49 | 16,164 | 230 | $57,275 |
| Sector 44-45 | 7,397 | 523 | $41,907 |
| Sector 72 | 6,699 | 324 | $24,609 |
| Sector 62 | 5,022 | 455 | $60,957 |
| Sector 31-33 | 4,858 | 212 | $72,036 |
| Sector 23 | 3,732 | 473 | $79,059 |
| Sector 54 | 2,761 | 708 | $74,851 |
| Sector 81 | 1,715 | 308 | $51,667 |
The largest sector is the biggest private employer group at 16,164 jobs, 24.7 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Wilson County
What businesses operate in Wilson County
- Establishments, all industries3,345
- Employment at those establishments57,080
- Annual payroll$2.92 bn
- Establishments per 1,000 residents21.1
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Wilson County
What is being built in Wilson County
- Housing units authorised by permit, 20241,927
- Declared construction value permitted$557.2 m
- Single family units authorised1,905
- Multifamily units authorised22
- Multifamily share of units1.1 percent
- Average declared value per unit$289,141
- Units authorised per 1,000 households32.6
Multifamily is 1.1 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Wilson County
How much SBA lending happens in Wilson County
- 7(a) approvals recorded116
- 7(a) gross approval dollars$80.0 m
- Average 7(a) approval$689,947
- Median 7(a) approval$250,000
- 10th percentile approval$39,000
- 90th percentile approval$1,750,000
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)1,552
- Jobs per approval13.4
- Distinct 7(a) lenders active39
- Distinct industries receiving approvals64
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer11.2 percent
- Loans on real estate terms13
- Loans on working capital terms, 120 months or shorter92
- Franchise loans27
- Franchise share of approvals23.3 percent
- Leading industry by approval countFitness and Recreational Sports Centers (8)
- Most active lenderThe Huntington National Bank (15)
- 504 approvals recorded8
- 504 gross approval dollars$11.2 m
- Average 504 approval$1,399,875
- Median 504 approval$1,048,000
- Distinct CDCs active5
- 504 jobs per approval14.0
- 504 jobs per million dollars approved10.0
- Most active CDCBrightbridge, Inc. (3)
- 7(a) share of SBA approvals93.5 percent
- Combined SBA approval dollars$91.2 m
The average approval of $689,947 sits well above the median of $250,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 11.2 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Wilson County
Do SBA loans in Wilson County get paid back
- Loans with a final outcome recorded20
- Paid in full17
- Charged off3
- Charge off rate on resolved loans15.0 percent
- Status: Paid in full17
- Status: Exempt from disclosure76
- Status: Charged off3
- Status: Cancelled11
- Status: Committed, not yet disbursed9
Of the 20 loans that have reached a final outcome, 15.0 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Wilson County
Which parts of Wilson County get the lending
- Places in the county with recorded lending6
- Mount Juliet, approvals62
- LEBANON, approvals43
- Mt. Juliet, approvals5
- OLD HICKORY, approvals3
- MT JULIET, approvals2
- WATERTOWN, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Mount Juliet | 62 | $39,396,300 |
| LEBANON | 43 | $33,355,200 |
| Mt. Juliet | 5 | $3,491,300 |
| OLD HICKORY | 3 | $1,772,000 |
| MT JULIET | 2 | $1,969,000 |
| WATERTOWN | 1 | $50,000 |
Mount Juliet accounts for 62 approvals against 43 in LEBANON. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Wilson County
How big is Wilson County
- Land area571 sq mi
- Rank by land area among Tennessee counties19th of 95
- Width, east to west32.4 mi
- Height, north to south27.1 mi
- Geographies sharing a boundary7
- Residents per square mile of land278
- Establishments per square mile5.86
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Wilson County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Wilson County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population158,805
- Households59,139
- Average household size2.69
- Median household income$95,839
- Median age39.8
Common questions
Wilson County questions, answered from the record.
How many people live in Wilson County, Tennessee?
158,805, in 59,139 households, ranking 10th of 95 Tennessee counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Wilson County growing?
The population has grown 15.03 percent since the 2020 census base. In 2024 there were 1,893 births against 1,490 deaths, with net migration of 5,203. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Wilson County?
$95,839. The median owner-occupied home is valued at $428,000, which is 4.5 times income, and median gross rent is $1,486 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Wilson County?
3,345 establishments, employing 57,080 people with an annual payroll of $2.92 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Wilson County?
Average annual pay is $57,691, or $1,109 a week, across 65,504 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Wilson County?
116 7(a) approvals totalling $80.0 m since FY2020, across 39 lenders, with a median approval of $250,000, plus 8 504 approvals worth $11.2 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Wilson County get paid back?
Of the 20 loans that have reached a final outcome, 17 were paid in full and 3 charged off, a charge off rate of 15.0 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Wilson County?
1,927 housing units were authorised by permit in 2024, with a declared construction value of $557.2 m. Multifamily was 1.1 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Wilson County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Wilson County come from?
The largest single origin is Wilson County Non-migrants, with 57,196 households. Arriving households report an average income of $98,853 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Wilson County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Wilson County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.