Panola County, Texas: commercial real estate data.
Panola County, Texas has a population of 22,726 across 802 square miles, up 2.3 percent since the 2020 census base. County output reached $2.36 bn in 2024, 479 establishments operate here, and the SBA record carries 15 7(a) approvals worth $18.2 m.
122 sourced county values · tier FULL · 12 sections
Panola County
How many people live in Panola County
- Population22,726
- Households8,898
- Average household size2.55
- Median household income$64,894
- Median age40.9
- Median gross rent$834 per month
- Median owner-occupied home value$158,100
- Home value to household income2.4 times
- Annual rent as a share of median income15.4 percent
- Adults 25 and over with a bachelor degree or higher17.0 percent
- Adults 25 and over with a graduate degree5.9 percent
- Adults 25 and over15,534
- Population under 185,244
- Share under 1823.1 percent
- Population 65 and over4,613
- Share 65 and over20.3 percent
- Working age population, 18 to 6412,869
- Civilian labor force9,965
- Unemployment rate2.5 percent
- Labor force participation, adults 18 and over57.0 percent
- Rank by population among Texas counties105th of 254
- Rank by population among US county-equivalents1741st
Panola County is the 105th largest of 254 Texas counties by population. A median home costs 2.4 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 23.1 percent against 20.3 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Panola County
Is Panola County growing
- Population change since the 2020 census base2.34 percent
- Census 2020 base population22,496
- Births, 2024275
- Deaths, 2024348
- Natural change, 2024-73
- Net domestic migration, 2024271
- Net international migration, 202410
- Total net migration, 2024281
- Cumulative net domestic migration, 2021 to 2024901
- Rank by growth among US county-equivalents1060th
The county has grown 2.34 percent since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Panola County
Where people moving to Panola County come from
- Tax returns filed by households arriving571
- People arriving, from those returns1,116
- Adjusted gross income arriving$34.3 m
- Net adjusted gross income movement$0
- Average income of an arriving household$60,128
- Largest single originPanola County Non-migrants (8,082 households)
- Largest single destination (8,082 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Panola County Non-migrants | 8,082 | 17,482 | $611.7 m |
| Other flows - Same State | 178 | 339 | $11.0 m |
| Other flows - Different State | 154 | 303 | $11.8 m |
| Other flows - South | 89 | 158 | $6.5 m |
| Harrison County | 56 | 121 | $2.4 m |
| Gregg County | 50 | 96 | $2.4 m |
| Other flows - West | 44 | 95 | $3.1 m |
| Shelby County | 43 | 71 | $1.7 m |
The largest single source of arrivals is Panola County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Panola County
What the Panola County economy runs on
- County GDP, 2024$2.36 bn
- County GDP, 2023$2.95 bn
- GDP change, 2023 to 2024-20.0 percent
- GDP change over five years59.6 percent
- Rank by GDP among Texas counties97th
- Rank by GDP among US county-equivalents1145th
- GDP per resident$103,896
Output grew -20.0 percent in the latest year and 59.6 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Panola County
Who employs people in Panola County
- Covered employment, annual average7,601
- Establishments reporting559
- Average annual pay$59,410
- Average weekly wage$1,142
- Sector 23, employment1,043
- Sector 23, average annual pay$75,053
- Sector 31-33, employment889
- Sector 31-33, average annual pay$57,586
- Sector 44-45, employment876
- Sector 44-45, average annual pay$37,537
- Sector 21, employment799
- Sector 21, average annual pay$86,557
- Sector 62, employment611
- Sector 72, employment397
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 23 | 1,043 | 51 | $75,053 |
| Sector 31-33 | 889 | 20 | $57,586 |
| Sector 44-45 | 876 | 76 | $37,537 |
| Sector 21 | 799 | 58 | $86,557 |
| Sector 62 | 611 | 50 | $40,956 |
| Sector 72 | 397 | 30 | $18,305 |
| Sector 54 | 300 | 53 | $108,782 |
| Sector 42 | 258 | 24 | $97,866 |
The largest sector is the biggest private employer group at 1,043 jobs, 13.7 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Panola County
What businesses operate in Panola County
- Establishments, all industries479
- Employment at those establishments6,733
- Annual payroll$367.8 m
- Establishments per 1,000 residents21.1
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Panola County
What is being built in Panola County
- Housing units authorised by permit, 202417
- Declared construction value permitted$3.0 m
- Single family units authorised5
- Multifamily units authorised12
- Multifamily share of units70.6 percent
- Average declared value per unit$177,184
- Units authorised per 1,000 households1.9
Multifamily is 70.6 percent of units authorised, so the pipeline is being built for renters rather than buyers.
US Census Bureau, Building Permits Survey, 2024 annual.
Panola County
How much SBA lending happens in Panola County
- 7(a) approvals recorded15
- 7(a) gross approval dollars$18.2 m
- Average 7(a) approval$1,215,000
- Median 7(a) approval$998,000
- 10th percentile approval$19,500
- 90th percentile approval$2,660,000
- Largest single approval$3,120,000
- Jobs reported supported, 7(a)86
- Jobs per approval5.7
- Distinct 7(a) lenders active10
- Distinct industries receiving approvals10
- Median 7(a) term192 months
- Share of loans on real estate terms, 240 months or longer46.7 percent
- Loans on real estate terms7
- Loans on working capital terms, 120 months or shorter5
- Franchise loans1
- Franchise share of approvals6.7 percent
- Leading industry by approval countBroilers and Other Meat Type Chicken Production (3)
- Most active lenderFirst Financial Bank (4)
- 504 approvals recorded2
- 504 gross approval dollars$1.9 m
- Average 504 approval$940,500
- Median 504 approval$1,470,000
- Distinct CDCs active1
- 504 jobs per approval25.0
- 504 jobs per million dollars approved26.6
- Most active CDCCapital Certified Development Corporation (2)
- 7(a) share of SBA approvals88.2 percent
- Combined SBA approval dollars$20.1 m
The average approval of $1,215,000 sits close to the median of $998,000, so lending here is fairly evenly sized rather than driven by a few large deals. 46.7 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Panola County
Do SBA loans in Panola County get paid back
- Loans with a final outcome recorded0
- Paid in full0
- Charged off0
- Status: Exempt from disclosure11
- Status: Cancelled3
- Status: Committed, not yet disbursed1
Too few loans have reached a final outcome to publish a charge off rate. only 0 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Panola County
Which parts of Panola County get the lending
- Places in the county with recorded lending3
- CARTHAGE, approvals11
- GARY, approvals3
- BECKVILLE, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| CARTHAGE | 11 | $11,208,000 |
| GARY | 3 | $5,047,000 |
| BECKVILLE | 1 | $1,970,000 |
CARTHAGE accounts for 11 approvals against 3 in GARY. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Panola County
How big is Panola County
- Land area802 sq mi
- Rank by land area among Texas counties195th of 254
- Width, east to west34.2 mi
- Height, north to south29.1 mi
- Geographies sharing a boundary3
- Residents per square mile of land28
- Establishments per square mile0.60
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Panola County
What hazards affect Panola County
- EPA radon zone predicted average indoor radon screening level less than 2 pCi/LZone 3
- Communities in the NFIP Community Status Book4
- Of those, participating in the NFIP3
- NFIP participation rate75.0 percent
- Communities carrying a CRS class0
The EPA places the county in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L.
US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001. FEMA OpenFEMA, NFIP Community Status Book, Community Status Book, as retrieved.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Panola County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Panola County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population22,726
- Households8,898
- Average household size2.55
- Median household income$64,894
- Median age40.9
Common questions
Panola County questions, answered from the record.
How many people live in Panola County, Texas?
22,726, in 8,898 households, ranking 105th of 254 Texas counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Panola County growing?
The population has grown 2.34 percent since the 2020 census base. In 2024 there were 275 births against 348 deaths, with net migration of 281. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Panola County?
$64,894. The median owner-occupied home is valued at $158,100, which is 2.4 times income, and median gross rent is $834 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Panola County?
479 establishments, employing 6,733 people with an annual payroll of $367.8 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Panola County?
Average annual pay is $59,410, or $1,142 a week, across 7,601 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Panola County?
15 7(a) approvals totalling $18.2 m since FY2020, across 10 lenders, with a median approval of $998,000, plus 2 504 approvals worth $1.9 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Panola County?
17 housing units were authorised by permit in 2024, with a declared construction value of $3.0 m. Multifamily was 70.6 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Panola County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Panola County come from?
The largest single origin is Panola County Non-migrants, with 8,082 households. Arriving households report an average income of $60,128 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Panola County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Panola County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.