app.mmcganalytics.com/workspace?county=51067
Live

Live workspace · free

Enter a Franklin County address. Eight answers in seconds.

Parcel, building, flood, wetland, traffic, demographic and lending layers resolve at the address without leaving this page.

Full screen stage. Launch is one click until the anonymous view and the frame-ancestors header land on the app route; then set AUTO_MOUNT true and it loads on arrival.

HomeVirginiaFranklin County

Franklin County, Virginia: commercial real estate data.

Franklin County, Virginia has a population of 55,130 across 690 square miles, up 2.2 percent since the 2020 census base. County output reached $2.22 bn in 2024, 1,238 establishments operate here, and the SBA record carries 16 7(a) approvals worth $19.8 m.

121 sourced county values · tier FULL · 11 sections

Franklin County

How many people live in Franklin County

  • Population55,130
  • Households22,999
  • Average household size2.40
  • Median household income$68,849
  • Median age48.4
  • Median gross rent$829 per month
  • Median owner-occupied home value$240,400
  • Home value to household income3.5 times
  • Annual rent as a share of median income14.4 percent
  • Adults 25 and over with a bachelor degree or higher25.1 percent
  • Adults 25 and over with a graduate degree8.9 percent
  • Adults 25 and over40,329
  • Population under 1810,201
  • Share under 1818.5 percent
  • Population 65 and over13,565
  • Share 65 and over24.6 percent
  • Working age population, 18 to 6431,364
  • Civilian labor force25,159
  • Unemployment rate2.4 percent
  • Labor force participation, adults 18 and over56.0 percent
  • Rank by population among Virginia counties33rd of 133
  • Rank by population among US county-equivalents944th

Franklin County is the 33rd largest of 133 Virginia counties by population. A median home costs 3.5 times median household income, which is an affordable ownership market by national standards. Residents 65 and over outnumber those under 18, at 24.6 percent against 18.5 percent, which points demand at health care, services and single storey product rather than schools.

US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

Franklin County

Is Franklin County growing

  • Population change since the 2020 census base2.17 percent
  • Census 2020 base population54,457
  • Births, 2024505
  • Deaths, 2024731
  • Natural change, 2024-226
  • Net domestic migration, 2024352
  • Net international migration, 202444
  • Total net migration, 2024396
  • Cumulative net domestic migration, 2021 to 20242,102
  • Rank by growth among US county-equivalents1115th

The county has grown 2.17 percent since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.

US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.

Franklin County

Where people moving to Franklin County come from

  • Tax returns filed by households arriving1,352
  • People arriving, from those returns2,552
  • Adjusted gross income arriving$139.2 m
  • Net adjusted gross income movement$0
  • Average income of an arriving household$102,925
  • Largest single originFranklin County Non-migrants (20,210 households)
  • Largest single destination (20,210 households)
Largest origins of households moving into Franklin County
OriginHouseholdsPeopleAdjusted gross income
Franklin County Non-migrants20,21040,867$1.51 bn
Other flows - Different State496954$58.6 m
Other flows - South288567$31.5 m
Other flows - Same State270530$29.8 m
Roanoke County170303$16.7 m
Roanoke city162293$8.4 m
Bedford County107192$8.4 m
Other flows - Northeast100179$10.9 m

The largest single source of arrivals is Franklin County Non-migrants, which is the catchment a retail or multifamily study should look at first.

US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Franklin County

What the Franklin County economy runs on

  • County GDP, 2024$2.22 bn
  • County GDP, 2023$2.11 bn
  • GDP change, 2023 to 20244.9 percent
  • GDP change over five years34.0 percent
  • Rank by GDP among Virginia counties42nd
  • Rank by GDP among US county-equivalents1195th
  • GDP per resident$40,194

Output grew 4.9 percent in the latest year and 34.0 percent over five, which is the trend line a lender will read behind any single year figure.

US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.

Franklin County

Who employs people in Franklin County

  • Covered employment, annual average15,666
  • Establishments reporting1,617
  • Average annual pay$46,740
  • Average weekly wage$899
  • Sector 31-33, employment3,224
  • Sector 31-33, average annual pay$50,604
  • Sector 44-45, employment1,983
  • Sector 44-45, average annual pay$35,751
  • Sector 62, employment1,754
  • Sector 62, average annual pay$45,706
  • Sector 23, employment1,475
  • Sector 23, average annual pay$57,783
  • Sector 72, employment1,200
  • Sector 56, employment738
Private sector employment and pay, Franklin County
SectorEmploymentEstablishmentsAverage annual pay
Sector 31-333,22470$50,604
Sector 44-451,983159$35,751
Sector 621,754329$45,706
Sector 231,475237$57,783
Sector 721,20088$22,748
Sector 5673898$43,259
Sector 4242852$91,571
Sector 81408144$39,393

The largest sector is the biggest private employer group at 3,224 jobs, 20.6 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.

US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.

Franklin County

What businesses operate in Franklin County

  • Establishments, all industries1,238
  • Employment at those establishments13,569
  • Annual payroll$540.9 m
  • Establishments per 1,000 residents22.5

These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.

US Census Bureau, County Business Patterns, 2023.

Franklin County

What is being built in Franklin County

  • Housing units authorised by permit, 2024167
  • Declared construction value permitted$70.6 m
  • Single family units authorised157
  • Multifamily units authorised10
  • Multifamily share of units6.0 percent
  • Average declared value per unit$422,621
  • Units authorised per 1,000 households7.3

Multifamily is 6.0 percent of units authorised, so the pipeline is predominantly for sale product.

US Census Bureau, Building Permits Survey, 2024 annual.

Franklin County

How much SBA lending happens in Franklin County

  • 7(a) approvals recorded16
  • 7(a) gross approval dollars$19.8 m
  • Average 7(a) approval$1,234,813
  • Median 7(a) approval$800,000
  • 10th percentile approval$80,600
  • 90th percentile approval$3,280,000
  • Largest single approval$5,000,000
  • Jobs reported supported, 7(a)279
  • Jobs per approval17.4
  • Distinct 7(a) lenders active15
  • Distinct industries receiving approvals16
  • Median 7(a) term120 months
  • Share of loans on real estate terms, 240 months or longer25.0 percent
  • Loans on real estate terms4
  • Loans on working capital terms, 120 months or shorter11
  • Franchise loans1
  • Franchise share of approvals6.3 percent
  • Leading industry by approval countAll Other Plastics Product Manufacturing (1)
  • Most active lenderNewtek Bank, National Association (2)
  • 504 approvals recorded3
  • 504 gross approval dollars$5.0 m
  • Average 504 approval$1,660,333
  • Median 504 approval$311,000
  • Distinct CDCs active3
  • 504 jobs per approval8.3
  • 504 jobs per million dollars approved5.0
  • Most active CDCBusiness Finance Group, Inc. (1)
  • 7(a) share of SBA approvals84.2 percent
  • Combined SBA approval dollars$24.7 m

The average approval of $1,234,813 sits well above the median of $800,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 25.0 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.

Franklin County

Do SBA loans in Franklin County get paid back

  • Loans with a final outcome recorded3
  • Paid in full3
  • Charged off0
  • Status: Exempt from disclosure10
  • Status: Paid in full3
  • Status: Cancelled2
  • Status: Committed, not yet disbursed1

Too few loans have reached a final outcome to publish a charge off rate. only 3 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Franklin County

Which parts of Franklin County get the lending

  • Places in the county with recorded lending8
  • Rocky Mount, approvals6
  • Boones Mill, approvals3
  • MONETA, approvals2
  • Wirtz, approvals1
  • Penhook, approvals1
  • FERRUM, approvals1
SBA 7(a) approvals by place within Franklin County
PlaceApprovalsGross approval dollars
Rocky Mount6$12,937,400
Boones Mill3$400,000
MONETA2$1,768,000
Wirtz1$2,500,000
Penhook1$291,000
FERRUM1$980,000
UNION HALL1$800,000
ROANOKE1$80,600

Rocky Mount accounts for 6 approvals against 3 in Boones Mill. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Franklin County

How big is Franklin County

  • Land area690 sq mi
  • Rank by land area among Virginia counties7th of 133
  • Width, east to west35.5 mi
  • Height, north to south30.7 mi
  • Geographies sharing a boundary6
  • Residents per square mile of land80
  • Establishments per square mile1.79

US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.

Coverage

What this page does not hold.

Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.

  • No NFIP communities are listed for this county in the FEMA Community Status Book.
  • Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
  • Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
  • Zoning is in build. Parcel level zoning is not published on this page.

Feasibility studies

When a Franklin County site needs a document a lender will accept.

The same data layer behind this page is the one the studies are written from. A study for a Franklin County site starts with the figures you are reading, carrying the same source and period into the credit file.

  • Population55,130
  • Households22,999
  • Average household size2.40
  • Median household income$68,849
  • Median age48.4

How a feasibility study works →

Common questions

Franklin County questions, answered from the record.

How many people live in Franklin County, Virginia?

55,130, in 22,999 households, ranking 33rd of 133 Virginia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

Is Franklin County growing?

The population has grown 2.17 percent since the 2020 census base. In 2024 there were 505 births against 731 deaths, with net migration of 396. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.

What is the median household income in Franklin County?

$68,849. The median owner-occupied home is valued at $240,400, which is 3.5 times income, and median gross rent is $829 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

How many businesses are there in Franklin County?

1,238 establishments, employing 13,569 people with an annual payroll of $540.9 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.

What is the average wage in Franklin County?

Average annual pay is $46,740, or $899 a week, across 15,666 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.

How much SBA lending happens in Franklin County?

16 7(a) approvals totalling $19.8 m since FY2020, across 15 lenders, with a median approval of $800,000, plus 3 504 approvals worth $5.0 m. These are approvals recorded in the release, not loans disbursed.

What is being built in Franklin County?

167 housing units were authorised by permit in 2024, with a declared construction value of $70.6 m. Multifamily was 6.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.

What is the radon zone for Franklin County?

Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.

Where do people moving to Franklin County come from?

The largest single origin is Franklin County Non-migrants, with 20,210 households. Arriving households report an average income of $102,925 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Are traffic counts available for Franklin County on this page?

No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.

Is zoning published for Franklin County?

Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.

Nearby

Sharing a boundary with Franklin.

All Virginia county pages →

How this page was built →