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HomeVirginiaNew Kent County

New Kent County, Virginia: commercial real estate data.

New Kent County, Virginia has a population of 25,105 across 210 square miles, up 18.6 percent since the 2020 census base. County output reached $1.08 bn in 2024, 458 establishments operate here, and the SBA record carries 17 7(a) approvals worth $5.2 m.

120 sourced county values · tier FULL · 11 sections

New Kent County

How many people live in New Kent County

  • Population25,105
  • Households9,263
  • Average household size2.71
  • Median household income$123,314
  • Median age42.9
  • Median gross rent$1,721 per month
  • Median owner-occupied home value$393,600
  • Home value to household income3.2 times
  • Annual rent as a share of median income16.7 percent
  • Adults 25 and over with a bachelor degree or higher38.4 percent
  • Adults 25 and over with a graduate degree11.9 percent
  • Adults 25 and over18,555
  • Population under 184,887
  • Share under 1819.5 percent
  • Population 65 and over4,636
  • Share 65 and over18.5 percent
  • Working age population, 18 to 6415,582
  • Civilian labor force13,534
  • Unemployment rate2.3 percent
  • Labor force participation, adults 18 and over66.9 percent
  • Rank by population among Virginia counties71st of 133
  • Rank by population among US county-equivalents1656th

New Kent County is the 71st largest of 133 Virginia counties by population. A median home costs 3.2 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 19.5 percent against 18.5 percent, a household formation profile rather than a retirement one.

US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

New Kent County

Is New Kent County growing

  • Population change since the 2020 census base18.62 percent
  • Census 2020 base population22,946
  • Births, 2024267
  • Deaths, 2024244
  • Natural change, 202423
  • Net domestic migration, 2024974
  • Net international migration, 20246
  • Total net migration, 2024980
  • Cumulative net domestic migration, 2021 to 20243,925
  • Rank by growth among US county-equivalents24th

The county has grown 18.62 percent since the 2020 census base. Migration contributed more to 2024 change than births over deaths, so demand here follows people arriving rather than families forming.

US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.

New Kent County

Where people moving to New Kent County come from

  • Tax returns filed by households arriving1,325
  • People arriving, from those returns2,631
  • Adjusted gross income arriving$156.5 m
  • Net adjusted gross income movement$0
  • Average income of an arriving household$118,149
  • Largest single originNew Kent County Non-migrants (9,818 households)
  • Largest single destination (9,818 households)
Largest origins of households moving into New Kent County
OriginHouseholdsPeopleAdjusted gross income
New Kent County Non-migrants9,81820,444$1.34 bn
Other flows - Different State429840$83.0 m
Henrico County207400$15.2 m
Other flows - Same State195397$18.3 m
Other flows - South180383$40.3 m
James City County114254$10.3 m
Other flows - West110190$17.9 m
Hanover County91169$8.2 m

The largest single source of arrivals is New Kent County Non-migrants, which is the catchment a retail or multifamily study should look at first.

US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

New Kent County

What the New Kent County economy runs on

  • County GDP, 2024$1.08 bn
  • County GDP, 2023$957.3 m
  • GDP change, 2023 to 202412.9 percent
  • GDP change over five years61.4 percent
  • Rank by GDP among Virginia counties66th
  • Rank by GDP among US county-equivalents1781st
  • GDP per resident$43,049

Output grew 12.9 percent in the latest year and 61.4 percent over five, which is the trend line a lender will read behind any single year figure.

US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.

New Kent County

Who employs people in New Kent County

  • Covered employment, annual average6,055
  • Establishments reporting585
  • Average annual pay$50,627
  • Average weekly wage$974
  • Sector 71, employment1,283
  • Sector 71, average annual pay$36,206
  • Sector 23, employment764
  • Sector 23, average annual pay$79,821
  • Sector 44-45, employment579
  • Sector 44-45, average annual pay$34,441
  • Sector 72, employment461
  • Sector 72, average annual pay$22,782
  • Sector 56, employment323
  • Sector 31-33, employment218
Private sector employment and pay, New Kent County
SectorEmploymentEstablishmentsAverage annual pay
Sector 711,28310$36,206
Sector 2376487$79,821
Sector 44-4557950$34,441
Sector 7246136$22,782
Sector 5632347$51,996
Sector 31-3321823$46,123
Sector 8116549$49,927
Sector 427817$82,166

The largest sector is the biggest private employer group at 1,283 jobs, 21.2 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.

US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.

New Kent County

What businesses operate in New Kent County

  • Establishments, all industries458
  • Employment at those establishments3,471
  • Annual payroll$143.5 m
  • Establishments per 1,000 residents18.2

These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.

US Census Bureau, County Business Patterns, 2023.

New Kent County

What is being built in New Kent County

  • Housing units authorised by permit, 2024453
  • Declared construction value permitted$149.5 m
  • Single family units authorised453
  • Multifamily units authorised0
  • Multifamily share of units0.0 percent
  • Average declared value per unit$330,097
  • Units authorised per 1,000 households48.9

Multifamily is 0.0 percent of units authorised, so the pipeline is predominantly for sale product.

US Census Bureau, Building Permits Survey, 2024 annual.

New Kent County

How much SBA lending happens in New Kent County

  • 7(a) approvals recorded17
  • 7(a) gross approval dollars$5.2 m
  • Average 7(a) approval$308,235
  • Median 7(a) approval$160,000
  • 10th percentile approval$36,900
  • 90th percentile approval$998,300
  • Largest single approval$1,329,500
  • Jobs reported supported, 7(a)107
  • Jobs per approval6.3
  • Distinct 7(a) lenders active13
  • Distinct industries receiving approvals15
  • Median 7(a) term120 months
  • Share of loans on real estate terms, 240 months or longer29.4 percent
  • Loans on real estate terms5
  • Loans on working capital terms, 120 months or shorter12
  • Franchise loans2
  • Franchise share of approvals11.8 percent
  • Leading industry by approval countGeneral Automotive Repair (2)
  • Most active lenderTowneBank (3)
  • 504 approvals recorded9
  • 504 gross approval dollars$7.9 m
  • Average 504 approval$881,667
  • Median 504 approval$1,132,000
  • Distinct CDCs active3
  • 504 jobs per approval9.0
  • 504 jobs per million dollars approved10.2
  • Most active CDC504 Capital Corporation (5)
  • 7(a) share of SBA approvals65.4 percent
  • Combined SBA approval dollars$13.2 m

The average approval of $308,235 sits well above the median of $160,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 29.4 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.

New Kent County

Do SBA loans in New Kent County get paid back

  • Loans with a final outcome recorded2
  • Paid in full2
  • Charged off0
  • Status: Exempt from disclosure9
  • Status: Paid in full2
  • Status: Cancelled2
  • Status: Committed, not yet disbursed4

Too few loans have reached a final outcome to publish a charge off rate. only 2 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

New Kent County

Which parts of New Kent County get the lending

  • Places in the county with recorded lending5
  • QUINTON, approvals6
  • New Kent, approvals5
  • PROVIDENCE FORGE, approvals4
  • BARHAMSVILLE, approvals1
  • Wuinton, approvals1
SBA 7(a) approvals by place within New Kent County
PlaceApprovalsGross approval dollars
QUINTON6$2,577,600
New Kent5$796,900
PROVIDENCE FORGE4$1,473,300
BARHAMSVILLE1$92,200
Wuinton1$300,000

QUINTON accounts for 6 approvals against 5 in New Kent. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

New Kent County

How big is New Kent County

  • Land area210 sq mi
  • Rank by land area among Virginia counties86th of 133
  • Width, east to west26.7 mi
  • Height, north to south17.2 mi
  • Geographies sharing a boundary6
  • Residents per square mile of land120
  • Establishments per square mile2.18

US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.

Coverage

What this page does not hold.

Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.

  • No NFIP communities are listed for this county in the FEMA Community Status Book.
  • Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
  • Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
  • Zoning is in build. Parcel level zoning is not published on this page.

Feasibility studies

When a New Kent County site needs a document a lender will accept.

The same data layer behind this page is the one the studies are written from. A study for a New Kent County site starts with the figures you are reading, carrying the same source and period into the credit file.

  • Population25,105
  • Households9,263
  • Average household size2.71
  • Median household income$123,314
  • Median age42.9

How a feasibility study works →

Common questions

New Kent County questions, answered from the record.

How many people live in New Kent County, Virginia?

25,105, in 9,263 households, ranking 71st of 133 Virginia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

Is New Kent County growing?

The population has grown 18.62 percent since the 2020 census base. In 2024 there were 267 births against 244 deaths, with net migration of 980. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.

What is the median household income in New Kent County?

$123,314. The median owner-occupied home is valued at $393,600, which is 3.2 times income, and median gross rent is $1,721 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

How many businesses are there in New Kent County?

458 establishments, employing 3,471 people with an annual payroll of $143.5 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.

What is the average wage in New Kent County?

Average annual pay is $50,627, or $974 a week, across 6,055 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.

How much SBA lending happens in New Kent County?

17 7(a) approvals totalling $5.2 m since FY2020, across 13 lenders, with a median approval of $160,000, plus 9 504 approvals worth $7.9 m. These are approvals recorded in the release, not loans disbursed.

What is being built in New Kent County?

453 housing units were authorised by permit in 2024, with a declared construction value of $149.5 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.

What is the radon zone for New Kent County?

Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.

Where do people moving to New Kent County come from?

The largest single origin is New Kent County Non-migrants, with 9,818 households. Arriving households report an average income of $118,149 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Are traffic counts available for New Kent County on this page?

No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.

Is zoning published for New Kent County?

Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.

Nearby

Sharing a boundary with New Kent.

All Virginia county pages →

How this page was built →