Page County, Virginia: commercial real estate data.
Page County, Virginia has a population of 23,727 across 311 square miles, down 0.1 percent since the 2020 census base. County output reached $892.0 m in 2024, 441 establishments operate here, and the SBA record carries 6 7(a) approvals worth $1.3 m.
118 sourced county values · tier FULL · 11 sections
Page County
How many people live in Page County
- Population23,727
- Households9,911
- Average household size2.39
- Median household income$57,037
- Median age45.4
- Median gross rent$879 per month
- Median owner-occupied home value$233,200
- Home value to household income4.1 times
- Annual rent as a share of median income18.5 percent
- Adults 25 and over with a bachelor degree or higher15.3 percent
- Adults 25 and over with a graduate degree5.5 percent
- Adults 25 and over17,422
- Population under 184,661
- Share under 1819.6 percent
- Population 65 and over5,286
- Share 65 and over22.3 percent
- Working age population, 18 to 6413,780
- Civilian labor force11,129
- Unemployment rate5.5 percent
- Labor force participation, adults 18 and over58.4 percent
- Rank by population among Virginia counties73rd of 133
- Rank by population among US county-equivalents1703rd
Page County is the 73rd largest of 133 Virginia counties by population. A median home costs 4.1 times median household income, which is an affordable ownership market by national standards. Residents 65 and over outnumber those under 18, at 22.3 percent against 19.6 percent, which points demand at health care, services and single storey product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Page County
Is Page County growing
- Population change since the 2020 census base-0.08 percent
- Census 2020 base population23,706
- Births, 2024201
- Deaths, 2024349
- Natural change, 2024-148
- Net domestic migration, 2024119
- Net international migration, 202435
- Total net migration, 2024154
- Cumulative net domestic migration, 2021 to 2024521
- Rank by growth among US county-equivalents1870th
The county has lost 0.08 percent of its population since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Page County
Where people moving to Page County come from
- Tax returns filed by households arriving459
- People arriving, from those returns826
- Adjusted gross income arriving$26.6 m
- Net adjusted gross income movement$0
- Average income of an arriving household$57,854
- Largest single originPage County Non-migrants (9,003 households)
- Largest single destination (9,003 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Page County Non-migrants | 9,003 | 17,874 | $557.6 m |
| Other flows - Same State | 136 | 234 | $7.4 m |
| Other flows - Different State | 130 | 237 | $9.6 m |
| Other flows - South | 80 | 157 | $4.7 m |
| Rockingham County | 79 | 157 | $3.8 m |
| Shenandoah County | 32 | 54 | $1.3 m |
| Harrisonburg city | 32 | 49 | $872,000 |
| Warren County | 30 | 55 | $1.6 m |
The largest single source of arrivals is Page County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Page County
What the Page County economy runs on
- County GDP, 2024$892.0 m
- County GDP, 2023$890.3 m
- GDP change, 2023 to 20240.2 percent
- GDP change over five years55.3 percent
- Rank by GDP among Virginia counties71st
- Rank by GDP among US county-equivalents1939th
- GDP per resident$37,593
Output grew 0.2 percent in the latest year and 55.3 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Page County
Who employs people in Page County
- Covered employment, annual average5,550
- Establishments reporting613
- Average annual pay$43,184
- Average weekly wage$830
- Sector 44-45, employment796
- Sector 44-45, average annual pay$31,157
- Sector 31-33, employment630
- Sector 31-33, average annual pay$49,081
- Sector 72, employment556
- Sector 72, average annual pay$21,538
- Sector 71, employment330
- Sector 71, average annual pay$33,053
- Sector 54, employment284
- Sector 23, employment246
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 44-45 | 796 | 61 | $31,157 |
| Sector 31-33 | 630 | 18 | $49,081 |
| Sector 72 | 556 | 53 | $21,538 |
| Sector 71 | 330 | 11 | $33,053 |
| Sector 54 | 284 | 49 | $69,854 |
| Sector 23 | 246 | 61 | $48,810 |
| Sector 52 | 188 | 24 | $63,608 |
| Sector 81 | 136 | 49 | $33,486 |
The largest sector is the biggest private employer group at 796 jobs, 14.3 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Page County
What businesses operate in Page County
- Establishments, all industries441
- Employment at those establishments4,172
- Annual payroll$182.9 m
- Establishments per 1,000 residents18.6
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Page County
What is being built in Page County
- Housing units authorised by permit, 2024164
- Declared construction value permitted$27.1 m
- Single family units authorised164
- Multifamily units authorised0
- Multifamily share of units0.0 percent
- Average declared value per unit$165,483
- Units authorised per 1,000 households16.5
Multifamily is 0.0 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Page County
How much SBA lending happens in Page County
- 7(a) approvals recorded6
- 7(a) gross approval dollars$1.3 m
- Average 7(a) approval$212,500
- Median 7(a) approval$250,000
- 10th percentile approval$60,000
- 90th percentile approval$400,000
- Largest single approval$400,000
- Jobs reported supported, 7(a)77
- Jobs per approval12.8
- Distinct 7(a) lenders active5
- Distinct industries receiving approvals6
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer33.3 percent
- Loans on real estate terms2
- Loans on working capital terms, 120 months or shorter4
- Franchise loans0
- Franchise share of approvals0.0 percent
- Leading industry by approval countOffices of Mental Health Practitioners (except Physicians) (1)
- Most active lenderNortheast Bank (2)
- 504 approvals recorded2
- 504 gross approval dollars$384,000
- Average 504 approval$192,000
- Median 504 approval$196,000
- Distinct CDCs active1
- 504 jobs per approval4.5
- 504 jobs per million dollars approved23.4
- Most active CDCBusiness Finance Group, Inc. (2)
- 7(a) share of SBA approvals75.0 percent
- Combined SBA approval dollars$1.7 m
The average approval of $212,500 sits close to the median of $250,000, so lending here is fairly evenly sized rather than driven by a few large deals. 33.3 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Page County
Do SBA loans in Page County get paid back
- Loans with a final outcome recorded2
- Paid in full2
- Charged off0
- Status: Paid in full2
- Status: Committed, not yet disbursed1
- Status: Cancelled1
- Status: Exempt from disclosure2
Too few loans have reached a final outcome to publish a charge off rate. only 2 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Page County
Which parts of Page County get the lending
- Places in the county with recorded lending3
- Luray, approvals4
- SHENANDOAH, approvals1
- STANLEY, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Luray | 4 | $875,000 |
| SHENANDOAH | 1 | $250,000 |
| STANLEY | 1 | $150,000 |
Luray accounts for 4 approvals against 1 in SHENANDOAH. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Page County
How big is Page County
- Land area311 sq mi
- Rank by land area among Virginia counties67th of 133
- Width, east to west22 mi
- Height, north to south28.2 mi
- Geographies sharing a boundary6
- Residents per square mile of land76
- Establishments per square mile1.42
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Page County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Page County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population23,727
- Households9,911
- Average household size2.39
- Median household income$57,037
- Median age45.4
Common questions
Page County questions, answered from the record.
How many people live in Page County, Virginia?
23,727, in 9,911 households, ranking 73rd of 133 Virginia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Page County growing?
The population has fallen 0.08 percent since the 2020 census base. In 2024 there were 201 births against 349 deaths, with net migration of 154. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Page County?
$57,037. The median owner-occupied home is valued at $233,200, which is 4.1 times income, and median gross rent is $879 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Page County?
441 establishments, employing 4,172 people with an annual payroll of $182.9 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Page County?
Average annual pay is $43,184, or $830 a week, across 5,550 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Page County?
6 7(a) approvals totalling $1.3 m since FY2020, across 5 lenders, with a median approval of $250,000, plus 2 504 approvals worth $384,000. These are approvals recorded in the release, not loans disbursed.
What is being built in Page County?
164 housing units were authorised by permit in 2024, with a declared construction value of $27.1 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Page County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Page County come from?
The largest single origin is Page County Non-migrants, with 9,003 households. Arriving households report an average income of $57,854 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Page County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Page County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.