HomeWashingtonWalla Walla County
Walla Walla County, Washington: commercial real estate data.
Walla Walla County, Washington has a population of 62,161 across 1,270 square miles, down 0.8 percent since the 2020 census base. County output reached $4.58 bn in 2024, 1,491 establishments operate here, and the SBA record carries 69 7(a) approvals worth $35.3 m.
122 sourced county values · tier FULL · 11 sections
Walla Walla County
How many people live in Walla Walla County
- Population62,161
- Households23,447
- Average household size2.65
- Median household income$74,202
- Median age38.5
- Median gross rent$1,218 per month
- Median owner-occupied home value$408,900
- Home value to household income5.5 times
- Annual rent as a share of median income19.7 percent
- Adults 25 and over with a bachelor degree or higher29.8 percent
- Adults 25 and over with a graduate degree13.5 percent
- Adults 25 and over41,195
- Population under 1812,787
- Share under 1820.6 percent
- Population 65 and over12,409
- Share 65 and over20.0 percent
- Working age population, 18 to 6436,965
- Civilian labor force29,696
- Unemployment rate6.2 percent
- Labor force participation, adults 18 and over60.1 percent
- Rank by population among Washington counties21st of 39
- Rank by population among US county-equivalents873rd
Walla Walla County is the 21st largest of 39 Washington counties by population. A median home costs 5.5 times median household income, which is a stretched ownership market and usually shows up as rental demand. Residents under 18 outnumber those 65 and over, at 20.6 percent against 20.0 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Walla Walla County
Is Walla Walla County growing
- Population change since the 2020 census base-0.83 percent
- Census 2020 base population62,587
- Births, 2024496
- Deaths, 2024724
- Natural change, 2024-228
- Net domestic migration, 2024254
- Net international migration, 2024254
- Total net migration, 2024508
- Cumulative net domestic migration, 2021 to 2024-445
- Rank by growth among US county-equivalents2137th
The county has lost 0.83 percent of its population since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Walla Walla County
Where people moving to Walla Walla County come from
- Tax returns filed by households arriving1,555
- People arriving, from those returns2,694
- Adjusted gross income arriving$114.7 m
- Net adjusted gross income movement$0
- Average income of an arriving household$73,755
- Largest single originWalla Walla County Non-migrants (21,889 households)
- Largest single destination (21,889 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Walla Walla County Non-migrants | 21,889 | 44,574 | $1.86 bn |
| Other flows - Different State | 644 | 1,090 | $52.9 m |
| Other flows - West | 425 | 729 | $36.9 m |
| Umatilla County | 191 | 325 | $9.9 m |
| Benton County | 141 | 272 | $9.4 m |
| Other flows - Same State | 136 | 249 | $8.4 m |
| Other flows - South | 121 | 198 | $6.7 m |
| King County | 95 | 159 | $12.0 m |
The largest single source of arrivals is Walla Walla County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Walla Walla County
What the Walla Walla County economy runs on
- County GDP, 2024$4.58 bn
- County GDP, 2023$4.38 bn
- GDP change, 2023 to 20244.6 percent
- GDP change over five years33.0 percent
- Rank by GDP among Washington counties18th
- Rank by GDP among US county-equivalents748th
- GDP per resident$73,726
Output grew 4.6 percent in the latest year and 33.0 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Walla Walla County
Who employs people in Walla Walla County
- Covered employment, annual average29,090
- Establishments reporting1,804
- Average annual pay$55,812
- Average weekly wage$1,073
- Sector 62, employment4,468
- Sector 62, average annual pay$60,804
- Sector 31-33, employment3,884
- Sector 31-33, average annual pay$67,983
- Sector 44-45, employment2,381
- Sector 44-45, average annual pay$35,851
- Sector 72, employment2,032
- Sector 72, average annual pay$28,204
- Sector 23, employment1,127
- Sector 61, employment966
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 62 | 4,468 | 179 | $60,804 |
| Sector 31-33 | 3,884 | 127 | $67,983 |
| Sector 44-45 | 2,381 | 170 | $35,851 |
| Sector 72 | 2,032 | 130 | $28,204 |
| Sector 23 | 1,127 | 210 | $62,833 |
| Sector 61 | 966 | 25 | $61,847 |
| Sector 42 | 808 | 72 | $65,990 |
| Sector 52 | 569 | 64 | $91,818 |
The largest sector is the biggest private employer group at 4,468 jobs, 15.4 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Walla Walla County
What businesses operate in Walla Walla County
- Establishments, all industries1,491
- Employment at those establishments21,372
- Annual payroll$1.13 bn
- Establishments per 1,000 residents24.0
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Walla Walla County
What is being built in Walla Walla County
- Housing units authorised by permit, 2024205
- Declared construction value permitted$57.6 m
- Single family units authorised143
- Multifamily units authorised62
- Multifamily share of units30.2 percent
- Average declared value per unit$281,178
- Units authorised per 1,000 households8.7
Multifamily is 30.2 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Walla Walla County
How much SBA lending happens in Walla Walla County
- 7(a) approvals recorded69
- 7(a) gross approval dollars$35.3 m
- Average 7(a) approval$510,945
- Median 7(a) approval$150,000
- 10th percentile approval$25,000
- 90th percentile approval$1,657,500
- Largest single approval$3,610,000
- Jobs reported supported, 7(a)737
- Jobs per approval10.7
- Distinct 7(a) lenders active24
- Distinct industries receiving approvals44
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer20.3 percent
- Loans on real estate terms14
- Loans on working capital terms, 120 months or shorter51
- Franchise loans6
- Franchise share of approvals8.7 percent
- Leading industry by approval countWineries (9)
- Most active lenderBanner Bank (24)
- 504 approvals recorded20
- 504 gross approval dollars$22.0 m
- Average 504 approval$1,102,100
- Median 504 approval$595,000
- Distinct CDCs active5
- 504 jobs per approval8.6
- 504 jobs per million dollars approved7.8
- Most active CDCNorthwest Business Development Association (12)
- 7(a) share of SBA approvals77.5 percent
- Combined SBA approval dollars$57.3 m
The average approval of $510,945 sits well above the median of $150,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 20.3 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Walla Walla County
Do SBA loans in Walla Walla County get paid back
- Loans with a final outcome recorded11
- Paid in full8
- Charged off3
- Charge off rate on resolved loans27.3 percent
- Status: Charged off3
- Status: Paid in full8
- Status: Exempt from disclosure50
- Status: Cancelled5
- Status: Committed, not yet disbursed3
Of the 11 loans that have reached a final outcome, 27.3 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Walla Walla County
Which parts of Walla Walla County get the lending
- Places in the county with recorded lending5
- WALLA WALLA, approvals56
- COLLEGE PLACE, approvals7
- WAITSBURG, approvals3
- BURBANK, approvals2
- TOUCHET, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| WALLA WALLA | 56 | $29,831,300 |
| COLLEGE PLACE | 7 | $1,505,900 |
| WAITSBURG | 3 | $679,000 |
| BURBANK | 2 | $75,000 |
| TOUCHET | 1 | $3,164,000 |
WALLA WALLA accounts for 56 approvals against 7 in COLLEGE PLACE. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Walla Walla County
How big is Walla Walla County
- Land area1,270 sq mi
- Rank by land area among Washington counties26th of 39
- Width, east to west50.3 mi
- Height, north to south41.2 mi
- Geographies sharing a boundary3
- Residents per square mile of land49
- Establishments per square mile1.17
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Walla Walla County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Walla Walla County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population62,161
- Households23,447
- Average household size2.65
- Median household income$74,202
- Median age38.5
Common questions
Walla Walla County questions, answered from the record.
How many people live in Walla Walla County, Washington?
62,161, in 23,447 households, ranking 21st of 39 Washington counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Walla Walla County growing?
The population has fallen 0.83 percent since the 2020 census base. In 2024 there were 496 births against 724 deaths, with net migration of 508. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Walla Walla County?
$74,202. The median owner-occupied home is valued at $408,900, which is 5.5 times income, and median gross rent is $1,218 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Walla Walla County?
1,491 establishments, employing 21,372 people with an annual payroll of $1.13 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Walla Walla County?
Average annual pay is $55,812, or $1,073 a week, across 29,090 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Walla Walla County?
69 7(a) approvals totalling $35.3 m since FY2020, across 24 lenders, with a median approval of $150,000, plus 20 504 approvals worth $22.0 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Walla Walla County get paid back?
Of the 11 loans that have reached a final outcome, 8 were paid in full and 3 charged off, a charge off rate of 27.3 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Walla Walla County?
205 housing units were authorised by permit in 2024, with a declared construction value of $57.6 m. Multifamily was 30.2 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Walla Walla County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Walla Walla County come from?
The largest single origin is Walla Walla County Non-migrants, with 21,889 households. Arriving households report an average income of $73,755 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Walla Walla County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Walla Walla County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.