HomeWest VirginiaMarshall County
Marshall County, West Virginia: commercial real estate data.
Marshall County, West Virginia has a population of 29,865 across 305 square miles, down 4.1 percent since the 2020 census base. County output reached $3.68 bn in 2024, 481 establishments operate here, and the SBA record carries 6 7(a) approvals worth $11.9 m.
116 sourced county values · tier FULL · 11 sections
Marshall County
How many people live in Marshall County
- Population29,865
- Households12,487
- Average household size2.39
- Median household income$59,169
- Median age46.3
- Median gross rent$837 per month
- Median owner-occupied home value$149,800
- Home value to household income2.5 times
- Annual rent as a share of median income17.0 percent
- Adults 25 and over with a bachelor degree or higher20.5 percent
- Adults 25 and over with a graduate degree6.8 percent
- Adults 25 and over22,244
- Population under 185,670
- Share under 1819.0 percent
- Population 65 and over7,095
- Share 65 and over23.8 percent
- Working age population, 18 to 6417,100
- Civilian labor force13,455
- Unemployment rate4.3 percent
- Labor force participation, adults 18 and over55.6 percent
- Rank by population among West Virginia counties18th of 55
- Rank by population among US county-equivalents1481st
Marshall County is the 18th largest of 55 West Virginia counties by population. A median home costs 2.5 times median household income, which is an affordable ownership market by national standards. Residents 65 and over outnumber those under 18, at 23.8 percent against 19.0 percent, which points demand at health care, services and single storey product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Marshall County
Is Marshall County growing
- Population change since the 2020 census base-4.13 percent
- Census 2020 base population30,617
- Births, 2024275
- Deaths, 2024377
- Natural change, 2024-102
- Net domestic migration, 2024-66
- Net international migration, 20247
- Total net migration, 2024-59
- Cumulative net domestic migration, 2021 to 2024-486
- Rank by growth among US county-equivalents2914th
The county has lost 4.13 percent of its population since the 2020 census base.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Marshall County
Where people moving to Marshall County come from
- Tax returns filed by households arriving594
- People arriving, from those returns1,035
- Adjusted gross income arriving$27.5 m
- Net adjusted gross income movement$0
- Average income of an arriving household$46,256
- Largest single originMarshall County Non-migrants (11,685 households)
- Largest single destination (11,685 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Marshall County Non-migrants | 11,685 | 22,835 | $772.8 m |
| Other flows - Different State | 221 | 375 | $10.4 m |
| Ohio County | 214 | 392 | $10.3 m |
| Other flows - Same State | 96 | 164 | $4.2 m |
| Other flows - South | 76 | 154 | $4.4 m |
| Other flows - Midwest | 65 | 109 | $2.6 m |
| Belmont County | 63 | 104 | $2.6 m |
| Other flows - Northeast | 57 | 81 | $2.3 m |
The largest single source of arrivals is Marshall County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Marshall County
What the Marshall County economy runs on
- County GDP, 2024$3.68 bn
- County GDP, 2023$3.53 bn
- GDP change, 2023 to 20244.1 percent
- GDP change over five years50.9 percent
- Rank by GDP among West Virginia counties10th
- Rank by GDP among US county-equivalents866th
- GDP per resident$123,080
Output grew 4.1 percent in the latest year and 50.9 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Marshall County
Who employs people in Marshall County
- Covered employment, annual average10,545
- Establishments reporting682
- Average annual pay$65,055
- Average weekly wage$1,251
- Sector 21, employment1,684
- Sector 21, average annual pay$105,202
- Sector 44-45, employment1,146
- Sector 44-45, average annual pay$36,087
- Sector 23, employment810
- Sector 23, average annual pay$90,310
- Sector 31-33, employment786
- Sector 31-33, average annual pay$83,808
- Sector 72, employment748
- Sector 81, employment345
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 21 | 1,684 | 17 | $105,202 |
| Sector 44-45 | 1,146 | 78 | $36,087 |
| Sector 23 | 810 | 54 | $90,310 |
| Sector 31-33 | 786 | 25 | $83,808 |
| Sector 72 | 748 | 56 | $18,591 |
| Sector 81 | 345 | 45 | $27,311 |
| Sector 48-49 | 333 | 20 | $97,289 |
| Sector 52 | 221 | 32 | $53,914 |
The largest sector is the biggest private employer group at 1,684 jobs, 16.0 percent of covered employment. Average pay per job exceeds median household income, which usually means single earner households and a wage base that can carry rent.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Marshall County
What businesses operate in Marshall County
- Establishments, all industries481
- Employment at those establishments9,654
- Annual payroll$534.9 m
- Establishments per 1,000 residents16.1
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Marshall County
What is being built in Marshall County
- Housing units authorised by permit, 20248
- Declared construction value permitted$1.8 m
- Single family units authorised6
- Multifamily units authorised2
- Multifamily share of units25.0 percent
- Average declared value per unit$224,523
- Units authorised per 1,000 households0.6
Multifamily is 25.0 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Marshall County
How much SBA lending happens in Marshall County
- 7(a) approvals recorded6
- 7(a) gross approval dollars$11.9 m
- Average 7(a) approval$1,976,567
- Median 7(a) approval$2,232,000
- 10th percentile approval$60,000
- 90th percentile approval$4,485,000
- Largest single approval$4,485,000
- Jobs reported supported, 7(a)58
- Jobs per approval9.7
- Distinct 7(a) lenders active6
- Distinct industries receiving approvals6
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer33.3 percent
- Loans on real estate terms2
- Loans on working capital terms, 120 months or shorter4
- Franchise loans1
- Franchise share of approvals16.7 percent
- Leading industry by approval countHotels (except Casino Hotels) and Motels (1)
- Most active lenderGBank (1)
- 504 approvals recorded4
- 504 gross approval dollars$6.8 m
- Average 504 approval$1,696,500
- Median 504 approval$1,632,000
- Distinct CDCs active1
- 504 jobs per approval20.0
- 504 jobs per million dollars approved11.8
- Most active CDCRegional Development Funding Corporation (4)
- 7(a) share of SBA approvals60.0 percent
- Combined SBA approval dollars$18.6 m
The average approval of $1,976,567 sits close to the median of $2,232,000, so lending here is fairly evenly sized rather than driven by a few large deals. 33.3 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Marshall County
Do SBA loans in Marshall County get paid back
- Loans with a final outcome recorded2
- Paid in full2
- Charged off0
- Status: Paid in full2
- Status: Exempt from disclosure3
- Status: Cancelled1
Too few loans have reached a final outcome to publish a charge off rate. only 2 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Marshall County
Which parts of Marshall County get the lending
- Places in the county with recorded lending2
- MOUNDSVILLE, approvals5
- BENWOOD, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| MOUNDSVILLE | 5 | $8,859,400 |
| BENWOOD | 1 | $3,000,000 |
MOUNDSVILLE accounts for 5 approvals against 1 in BENWOOD. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Marshall County
How big is Marshall County
- Land area305 sq mi
- Rank by land area among West Virginia counties44th of 55
- Width, east to west16.4 mi
- Height, north to south21.6 mi
- Geographies sharing a boundary2
- Residents per square mile of land98
- Establishments per square mile1.58
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Marshall County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Marshall County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population29,865
- Households12,487
- Average household size2.39
- Median household income$59,169
- Median age46.3
Common questions
Marshall County questions, answered from the record.
How many people live in Marshall County, West Virginia?
29,865, in 12,487 households, ranking 18th of 55 West Virginia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Marshall County growing?
The population has fallen 4.13 percent since the 2020 census base. In 2024 there were 275 births against 377 deaths, with net migration of -59. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Marshall County?
$59,169. The median owner-occupied home is valued at $149,800, which is 2.5 times income, and median gross rent is $837 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Marshall County?
481 establishments, employing 9,654 people with an annual payroll of $534.9 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Marshall County?
Average annual pay is $65,055, or $1,251 a week, across 10,545 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Marshall County?
6 7(a) approvals totalling $11.9 m since FY2020, across 6 lenders, with a median approval of $2,232,000, plus 4 504 approvals worth $6.8 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Marshall County?
8 housing units were authorised by permit in 2024, with a declared construction value of $1.8 m. Multifamily was 25.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Marshall County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Marshall County come from?
The largest single origin is Marshall County Non-migrants, with 11,685 households. Arriving households report an average income of $46,256 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Marshall County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Marshall County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.