Clark County, Wisconsin: commercial real estate data.
Clark County, Wisconsin has a population of 34,739 across 1,210 square miles, up 0.5 percent since the 2020 census base. County output reached $1.92 bn in 2024, 779 establishments operate here, and the SBA record carries 30 7(a) approvals worth $11.0 m.
121 sourced county values · tier FULL · 11 sections
Clark County
How many people live in Clark County
- Population34,739
- Households12,839
- Average household size2.71
- Median household income$67,400
- Median age36.7
- Median gross rent$823 per month
- Median owner-occupied home value$172,800
- Home value to household income2.6 times
- Annual rent as a share of median income14.7 percent
- Adults 25 and over with a bachelor degree or higher13.0 percent
- Adults 25 and over with a graduate degree3.7 percent
- Adults 25 and over21,569
- Population under 1810,305
- Share under 1829.7 percent
- Population 65 and over5,984
- Share 65 and over17.2 percent
- Working age population, 18 to 6418,450
- Civilian labor force16,448
- Unemployment rate3.7 percent
- Labor force participation, adults 18 and over67.3 percent
- Rank by population among Wisconsin counties41st of 72
- Rank by population among US county-equivalents1346th
Clark County is the 41st largest of 72 Wisconsin counties by population. A median home costs 2.6 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 29.7 percent against 17.2 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Clark County
Is Clark County growing
- Population change since the 2020 census base0.54 percent
- Census 2020 base population34,615
- Births, 2024537
- Deaths, 2024361
- Natural change, 2024176
- Net domestic migration, 2024-247
- Net international migration, 202480
- Total net migration, 2024-167
- Cumulative net domestic migration, 2021 to 2024-766
- Rank by growth among US county-equivalents1638th
The county has grown 0.54 percent since the 2020 census base. Births exceeded deaths in 2024 but more people left than arrived, so the population is being sustained internally rather than attracting.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Clark County
Where people moving to Clark County come from
- Tax returns filed by households arriving685
- People arriving, from those returns1,220
- Adjusted gross income arriving$33.6 m
- Net adjusted gross income movement$0
- Average income of an arriving household$49,023
- Largest single originClark County Non-migrants (12,327 households)
- Largest single destination (12,327 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Clark County Non-migrants | 12,327 | 27,842 | $859.9 m |
| Other flows - Same State | 154 | 252 | $7.4 m |
| Other flows - Different State | 134 | 241 | $7.7 m |
| Marathon County | 103 | 223 | $5.4 m |
| Wood County | 89 | 143 | $3.6 m |
| Chippewa County | 74 | 149 | $4.7 m |
| Taylor County | 64 | 102 | $2.5 m |
| Other flows - Midwest | 62 | 107 | $4.2 m |
The largest single source of arrivals is Clark County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Clark County
What the Clark County economy runs on
- County GDP, 2024$1.92 bn
- County GDP, 2023$1.73 bn
- GDP change, 2023 to 202411.2 percent
- GDP change over five years36.0 percent
- Rank by GDP among Wisconsin counties39th
- Rank by GDP among US county-equivalents1316th
- GDP per resident$55,249
Output grew 11.2 percent in the latest year and 36.0 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Clark County
Who employs people in Clark County
- Covered employment, annual average11,379
- Establishments reporting956
- Average annual pay$50,135
- Average weekly wage$964
- Sector 31-33, employment3,636
- Sector 31-33, average annual pay$62,545
- Sector 44-45, employment930
- Sector 44-45, average annual pay$30,008
- Sector 48-49, employment696
- Sector 48-49, average annual pay$50,395
- Sector 23, employment688
- Sector 23, average annual pay$74,906
- Sector 11, employment656
- Sector 72, employment461
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 3,636 | 69 | $62,545 |
| Sector 44-45 | 930 | 88 | $30,008 |
| Sector 48-49 | 696 | 57 | $50,395 |
| Sector 23 | 688 | 116 | $74,906 |
| Sector 11 | 656 | 63 | $40,928 |
| Sector 72 | 461 | 65 | $12,867 |
| Sector 81 | 214 | 54 | $34,323 |
| Sector 56 | 192 | 19 | $42,797 |
The largest sector is the biggest private employer group at 3,636 jobs, 32.0 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Clark County
What businesses operate in Clark County
- Establishments, all industries779
- Employment at those establishments9,517
- Annual payroll$475.0 m
- Establishments per 1,000 residents22.4
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Clark County
What is being built in Clark County
- Housing units authorised by permit, 202473
- Declared construction value permitted$18.6 m
- Single family units authorised65
- Multifamily units authorised8
- Multifamily share of units11.0 percent
- Average declared value per unit$255,053
- Units authorised per 1,000 households5.7
Multifamily is 11.0 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Clark County
How much SBA lending happens in Clark County
- 7(a) approvals recorded30
- 7(a) gross approval dollars$11.0 m
- Average 7(a) approval$365,383
- Median 7(a) approval$175,000
- 10th percentile approval$30,000
- 90th percentile approval$745,400
- Largest single approval$2,960,900
- Jobs reported supported, 7(a)233
- Jobs per approval7.8
- Distinct 7(a) lenders active11
- Distinct industries receiving approvals20
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer13.3 percent
- Loans on real estate terms4
- Loans on working capital terms, 120 months or shorter26
- Franchise loans1
- Franchise share of approvals3.3 percent
- Leading industry by approval countAll Other Specialty Trade Contractors (3)
- Most active lenderForward Bank (7)
- 504 approvals recorded16
- 504 gross approval dollars$6.7 m
- Average 504 approval$421,625
- Median 504 approval$248,000
- Distinct CDCs active1
- 504 jobs per approval5.6
- 504 jobs per million dollars approved13.3
- Most active CDCWBD, Inc. (16)
- 7(a) share of SBA approvals65.2 percent
- Combined SBA approval dollars$17.7 m
The average approval of $365,383 sits well above the median of $175,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 13.3 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Clark County
Do SBA loans in Clark County get paid back
- Loans with a final outcome recorded8
- Paid in full7
- Charged off1
- Status: Paid in full7
- Status: Cancelled2
- Status: Exempt from disclosure20
- Status: Charged off1
Too few loans have reached a final outcome to publish a charge off rate. only 8 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Clark County
Which parts of Clark County get the lending
- Places in the county with recorded lending11
- Neillsville, approvals7
- Withee, approvals7
- SPENCER, approvals5
- THORP, approvals3
- ABBOTSFORD, approvals2
- Chili, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Neillsville | 7 | $2,570,000 |
| Withee | 7 | $6,218,900 |
| SPENCER | 5 | $960,000 |
| THORP | 3 | $440,000 |
| ABBOTSFORD | 2 | $160,000 |
| Chili | 1 | $312,600 |
| LOYAL | 1 | $125,000 |
| Merrillan | 1 | $25,000 |
Neillsville accounts for 7 approvals against 7 in Withee. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Clark County
How big is Clark County
- Land area1,210 sq mi
- Rank by land area among Wisconsin counties7th of 72
- Width, east to west29.9 mi
- Height, north to south42.2 mi
- Geographies sharing a boundary6
- Residents per square mile of land29
- Establishments per square mile0.64
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Clark County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Clark County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population34,739
- Households12,839
- Average household size2.71
- Median household income$67,400
- Median age36.7
Common questions
Clark County questions, answered from the record.
How many people live in Clark County, Wisconsin?
34,739, in 12,839 households, ranking 41st of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Clark County growing?
The population has grown 0.54 percent since the 2020 census base. In 2024 there were 537 births against 361 deaths, with net migration of -167. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Clark County?
$67,400. The median owner-occupied home is valued at $172,800, which is 2.6 times income, and median gross rent is $823 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Clark County?
779 establishments, employing 9,517 people with an annual payroll of $475.0 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Clark County?
Average annual pay is $50,135, or $964 a week, across 11,379 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Clark County?
30 7(a) approvals totalling $11.0 m since FY2020, across 11 lenders, with a median approval of $175,000, plus 16 504 approvals worth $6.7 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Clark County?
73 housing units were authorised by permit in 2024, with a declared construction value of $18.6 m. Multifamily was 11.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Clark County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Clark County come from?
The largest single origin is Clark County Non-migrants, with 12,327 households. Arriving households report an average income of $49,023 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Clark County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Clark County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.