Door County, Wisconsin: commercial real estate data.
Door County, Wisconsin has a population of 30,445 across 482 square miles, up 1.5 percent since the 2020 census base. County output reached $2.00 bn in 2024, 1,292 establishments operate here, and the SBA record carries 53 7(a) approvals worth $23.2 m.
123 sourced county values · tier FULL · 11 sections
Door County
How many people live in Door County
- Population30,445
- Households14,986
- Average household size2.03
- Median household income$74,795
- Median age54.3
- Median gross rent$1,086 per month
- Median owner-occupied home value$342,600
- Home value to household income4.6 times
- Annual rent as a share of median income17.4 percent
- Adults 25 and over with a bachelor degree or higher37.4 percent
- Adults 25 and over with a graduate degree13.5 percent
- Adults 25 and over23,857
- Population under 184,802
- Share under 1815.8 percent
- Population 65 and over9,871
- Share 65 and over32.4 percent
- Working age population, 18 to 6415,772
- Civilian labor force14,879
- Unemployment rate2.4 percent
- Labor force participation, adults 18 and over58.0 percent
- Rank by population among Wisconsin counties44th of 72
- Rank by population among US county-equivalents1470th
Door County is the 44th largest of 72 Wisconsin counties by population. A median home costs 4.6 times median household income, which is an affordable ownership market by national standards. Residents 65 and over outnumber those under 18, at 32.4 percent against 15.8 percent, which points demand at health care, services and single storey product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Door County
Is Door County growing
- Population change since the 2020 census base1.49 percent
- Census 2020 base population30,064
- Births, 2024192
- Deaths, 2024432
- Natural change, 2024-240
- Net domestic migration, 2024138
- Net international migration, 202452
- Total net migration, 2024190
- Cumulative net domestic migration, 2021 to 20241,071
- Rank by growth among US county-equivalents1339th
The county has grown 1.49 percent since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Door County
Where people moving to Door County come from
- Tax returns filed by households arriving897
- People arriving, from those returns1,516
- Adjusted gross income arriving$156.6 m
- Net adjusted gross income movement$0
- Average income of an arriving household$174,619
- Largest single originDoor County Non-migrants (13,615 households)
- Largest single destination (13,615 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Door County Non-migrants | 13,615 | 25,331 | $1.34 bn |
| Other flows - Different State | 343 | 576 | $44.3 m |
| Other flows - Same State | 139 | 224 | $29.7 m |
| Brown County | 119 | 207 | $13.2 m |
| Other flows - Midwest | 117 | 205 | $19.0 m |
| Other flows - South | 113 | 179 | $16.9 m |
| Other flows - West | 92 | 159 | $7.4 m |
| Cook County | 49 | 92 | $5.6 m |
The largest single source of arrivals is Door County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Door County
What the Door County economy runs on
- County GDP, 2024$2.00 bn
- County GDP, 2023$1.86 bn
- GDP change, 2023 to 20247.8 percent
- GDP change over five years43.2 percent
- Rank by GDP among Wisconsin counties38th
- Rank by GDP among US county-equivalents1283rd
- GDP per resident$65,684
Output grew 7.8 percent in the latest year and 43.2 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Door County
Who employs people in Door County
- Covered employment, annual average14,223
- Establishments reporting1,422
- Average annual pay$45,594
- Average weekly wage$877
- Sector 72, employment2,855
- Sector 72, average annual pay$28,983
- Sector 31-33, employment2,187
- Sector 31-33, average annual pay$58,480
- Sector 44-45, employment2,044
- Sector 44-45, average annual pay$32,650
- Sector 62, employment1,606
- Sector 62, average annual pay$59,580
- Sector 23, employment732
- Sector 81, employment685
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 72 | 2,855 | 252 | $28,983 |
| Sector 31-33 | 2,187 | 60 | $58,480 |
| Sector 44-45 | 2,044 | 220 | $32,650 |
| Sector 62 | 1,606 | 156 | $59,580 |
| Sector 23 | 732 | 118 | $72,238 |
| Sector 81 | 685 | 97 | $33,305 |
| Sector 56 | 421 | 85 | $39,642 |
| Sector 71 | 388 | 44 | $34,693 |
The largest sector is the biggest private employer group at 2,855 jobs, 20.1 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Door County
What businesses operate in Door County
- Establishments, all industries1,292
- Employment at those establishments10,683
- Annual payroll$522.0 m
- Establishments per 1,000 residents42.4
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Door County
What is being built in Door County
- Housing units authorised by permit, 2024313
- Declared construction value permitted$110.6 m
- Single family units authorised247
- Multifamily units authorised66
- Multifamily share of units21.1 percent
- Average declared value per unit$353,357
- Units authorised per 1,000 households20.9
Multifamily is 21.1 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Door County
How much SBA lending happens in Door County
- 7(a) approvals recorded53
- 7(a) gross approval dollars$23.2 m
- Average 7(a) approval$438,575
- Median 7(a) approval$234,000
- 10th percentile approval$40,000
- 90th percentile approval$1,195,000
- Largest single approval$3,000,000
- Jobs reported supported, 7(a)439
- Jobs per approval8.3
- Distinct 7(a) lenders active18
- Distinct industries receiving approvals31
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer26.4 percent
- Loans on real estate terms14
- Loans on working capital terms, 120 months or shorter36
- Franchise loans9
- Franchise share of approvals17.0 percent
- Leading industry by approval countWindow Treatment Retailers (5)
- Most active lenderNicolet National Bank (26)
- 504 approvals recorded33
- 504 gross approval dollars$32.6 m
- Average 504 approval$986,667
- Median 504 approval$665,000
- Distinct CDCs active3
- 504 jobs per approval6.4
- 504 jobs per million dollars approved6.5
- Most active CDCWBD, Inc. (29)
- 7(a) share of SBA approvals61.6 percent
- Combined SBA approval dollars$55.8 m
The average approval of $438,575 sits well above the median of $234,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 26.4 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Door County
Do SBA loans in Door County get paid back
- Loans with a final outcome recorded17
- Paid in full15
- Charged off2
- Charge off rate on resolved loans11.8 percent
- Status: Paid in full15
- Status: Exempt from disclosure28
- Status: Charged off2
- Status: Cancelled6
- Status: Committed, not yet disbursed2
Of the 17 loans that have reached a final outcome, 11.8 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Door County
Which parts of Door County get the lending
- Places in the county with recorded lending10
- Sturgeon Bay, approvals25
- Baileys Harbor, approvals7
- Sister Bay, approvals6
- EGG HARBOR, approvals5
- Ellison Bay, approvals3
- EPHRAIM, approvals2
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Sturgeon Bay | 25 | $13,453,300 |
| Baileys Harbor | 7 | $1,559,000 |
| Sister Bay | 6 | $1,785,000 |
| EGG HARBOR | 5 | $303,500 |
| Ellison Bay | 3 | $508,000 |
| EPHRAIM | 2 | $96,200 |
| BROOKFIELD | 2 | $1,601,500 |
| Washington Island | 1 | $40,000 |
Sturgeon Bay accounts for 25 approvals against 7 in Baileys Harbor. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Door County
How big is Door County
- Land area482 sq mi
- Rank by land area among Wisconsin counties59th of 72
- Width, east to west45.4 mi
- Height, north to south52 mi
- Geographies sharing a boundary1
- Residents per square mile of land63
- Establishments per square mile2.68
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Door County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Door County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population30,445
- Households14,986
- Average household size2.03
- Median household income$74,795
- Median age54.3
Common questions
Door County questions, answered from the record.
How many people live in Door County, Wisconsin?
30,445, in 14,986 households, ranking 44th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Door County growing?
The population has grown 1.49 percent since the 2020 census base. In 2024 there were 192 births against 432 deaths, with net migration of 190. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Door County?
$74,795. The median owner-occupied home is valued at $342,600, which is 4.6 times income, and median gross rent is $1,086 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Door County?
1,292 establishments, employing 10,683 people with an annual payroll of $522.0 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Door County?
Average annual pay is $45,594, or $877 a week, across 14,223 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Door County?
53 7(a) approvals totalling $23.2 m since FY2020, across 18 lenders, with a median approval of $234,000, plus 33 504 approvals worth $32.6 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Door County get paid back?
Of the 17 loans that have reached a final outcome, 15 were paid in full and 2 charged off, a charge off rate of 11.8 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Door County?
313 housing units were authorised by permit in 2024, with a declared construction value of $110.6 m. Multifamily was 21.1 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Door County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Door County come from?
The largest single origin is Door County Non-migrants, with 13,615 households. Arriving households report an average income of $174,619 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Door County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Door County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.