Douglas County, Wisconsin: commercial real estate data.
Douglas County, Wisconsin has a population of 44,229 across 1,304 square miles, down 0.0 percent since the 2020 census base. County output reached $2.40 bn in 2024, 998 establishments operate here, and the SBA record carries 35 7(a) approvals worth $10.2 m.
122 sourced county values · tier FULL · 11 sections
Douglas County
How many people live in Douglas County
- Population44,229
- Households19,160
- Average household size2.31
- Median household income$75,099
- Median age42.7
- Median gross rent$909 per month
- Median owner-occupied home value$205,800
- Home value to household income2.7 times
- Annual rent as a share of median income14.5 percent
- Adults 25 and over with a bachelor degree or higher28.4 percent
- Adults 25 and over with a graduate degree8.4 percent
- Adults 25 and over32,095
- Population under 188,471
- Share under 1819.2 percent
- Population 65 and over9,145
- Share 65 and over20.7 percent
- Working age population, 18 to 6426,613
- Civilian labor force22,771
- Unemployment rate3.1 percent
- Labor force participation, adults 18 and over63.7 percent
- Rank by population among Wisconsin counties34th of 72
- Rank by population among US county-equivalents1115th
Douglas County is the 34th largest of 72 Wisconsin counties by population. A median home costs 2.7 times median household income, which is an affordable ownership market by national standards. Residents 65 and over outnumber those under 18, at 20.7 percent against 19.2 percent, which points demand at health care, services and single storey product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Douglas County
Is Douglas County growing
- Population change since the 2020 census base-0.03 percent
- Census 2020 base population44,290
- Births, 2024510
- Deaths, 2024494
- Natural change, 202416
- Net domestic migration, 2024-38
- Net international migration, 202446
- Total net migration, 20248
- Cumulative net domestic migration, 2021 to 202457
- Rank by growth among US county-equivalents1839th
The county has lost 0.03 percent of its population since the 2020 census base.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Douglas County
Where people moving to Douglas County come from
- Tax returns filed by households arriving1,095
- People arriving, from those returns1,713
- Adjusted gross income arriving$62.3 m
- Net adjusted gross income movement$0
- Average income of an arriving household$56,920
- Largest single originDouglas County Non-migrants (17,412 households)
- Largest single destination (17,412 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Douglas County Non-migrants | 17,412 | 32,678 | $1.23 bn |
| Other flows - Different State | 388 | 637 | $23.6 m |
| St. Louis County | 366 | 551 | $20.6 m |
| Other flows - Midwest | 212 | 340 | $12.8 m |
| Other flows - Same State | 184 | 289 | $9.6 m |
| Other flows - West | 93 | 160 | $5.4 m |
| Other flows - South | 83 | 137 | $5.4 m |
| Carlton County | 48 | 75 | $2.6 m |
The largest single source of arrivals is Douglas County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Douglas County
What the Douglas County economy runs on
- County GDP, 2024$2.40 bn
- County GDP, 2023$2.36 bn
- GDP change, 2023 to 20241.8 percent
- GDP change over five years25.4 percent
- Rank by GDP among Wisconsin counties34th
- Rank by GDP among US county-equivalents1126th
- GDP per resident$54,306
Output grew 1.8 percent in the latest year and 25.4 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Douglas County
Who employs people in Douglas County
- Covered employment, annual average16,039
- Establishments reporting1,215
- Average annual pay$52,809
- Average weekly wage$1,016
- Sector 72, employment2,186
- Sector 72, average annual pay$18,918
- Sector 44-45, employment2,088
- Sector 44-45, average annual pay$35,646
- Sector 31-33, employment1,756
- Sector 31-33, average annual pay$77,570
- Sector 62, employment1,728
- Sector 62, average annual pay$46,109
- Sector 48-49, employment1,414
- Sector 23, employment980
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 72 | 2,186 | 148 | $18,918 |
| Sector 44-45 | 2,088 | 130 | $35,646 |
| Sector 31-33 | 1,756 | 54 | $77,570 |
| Sector 62 | 1,728 | 224 | $46,109 |
| Sector 48-49 | 1,414 | 59 | $76,998 |
| Sector 23 | 980 | 112 | $82,431 |
| Sector 81 | 578 | 92 | $32,882 |
| Sector 42 | 565 | 43 | $70,515 |
The largest sector is the biggest private employer group at 2,186 jobs, 13.6 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Douglas County
What businesses operate in Douglas County
- Establishments, all industries998
- Employment at those establishments14,227
- Annual payroll$748.5 m
- Establishments per 1,000 residents22.6
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Douglas County
What is being built in Douglas County
- Housing units authorised by permit, 202495
- Declared construction value permitted$30.6 m
- Single family units authorised95
- Multifamily units authorised0
- Multifamily share of units0.0 percent
- Average declared value per unit$322,431
- Units authorised per 1,000 households5.0
Multifamily is 0.0 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Douglas County
How much SBA lending happens in Douglas County
- 7(a) approvals recorded35
- 7(a) gross approval dollars$10.2 m
- Average 7(a) approval$291,749
- Median 7(a) approval$104,000
- 10th percentile approval$41,600
- 90th percentile approval$766,000
- Largest single approval$1,750,000
- Jobs reported supported, 7(a)325
- Jobs per approval9.3
- Distinct 7(a) lenders active11
- Distinct industries receiving approvals23
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer25.7 percent
- Loans on real estate terms9
- Loans on working capital terms, 120 months or shorter24
- Franchise loans1
- Franchise share of approvals2.9 percent
- Leading industry by approval countFull-Service Restaurants (4)
- Most active lenderNortheast Entrepreneur Fund, Inc. (15)
- 504 approvals recorded27
- 504 gross approval dollars$9.5 m
- Average 504 approval$352,667
- Median 504 approval$285,000
- Distinct CDCs active2
- 504 jobs per approval7.2
- 504 jobs per million dollars approved20.4
- Most active CDCWBD, Inc. (23)
- 7(a) share of SBA approvals56.5 percent
- Combined SBA approval dollars$19.7 m
The average approval of $291,749 sits well above the median of $104,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 25.7 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Douglas County
Do SBA loans in Douglas County get paid back
- Loans with a final outcome recorded10
- Paid in full10
- Charged off0
- Charge off rate on resolved loans0.0 percent
- Status: Exempt from disclosure20
- Status: Paid in full10
- Status: Cancelled2
- Status: Committed, not yet disbursed3
Of the 10 loans that have reached a final outcome, 0.0 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Douglas County
Which parts of Douglas County get the lending
- Places in the county with recorded lending6
- Superior, approvals20
- Solon Springs, approvals8
- South Range, approvals3
- Lake Nebagamon, approvals2
- Poplar, approvals1
- Foxboro, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Superior | 20 | $6,465,900 |
| Solon Springs | 8 | $2,111,300 |
| South Range | 3 | $695,000 |
| Lake Nebagamon | 2 | $402,100 |
| Poplar | 1 | $42,100 |
| Foxboro | 1 | $494,800 |
Superior accounts for 20 approvals against 8 in Solon Springs. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Douglas County
How big is Douglas County
- Land area1,304 sq mi
- Rank by land area among Wisconsin counties4th of 72
- Width, east to west35.3 mi
- Height, north to south41.5 mi
- Geographies sharing a boundary3
- Residents per square mile of land34
- Establishments per square mile0.77
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Douglas County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Douglas County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population44,229
- Households19,160
- Average household size2.31
- Median household income$75,099
- Median age42.7
Common questions
Douglas County questions, answered from the record.
How many people live in Douglas County, Wisconsin?
44,229, in 19,160 households, ranking 34th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Douglas County growing?
The population has fallen 0.03 percent since the 2020 census base. In 2024 there were 510 births against 494 deaths, with net migration of 8. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Douglas County?
$75,099. The median owner-occupied home is valued at $205,800, which is 2.7 times income, and median gross rent is $909 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Douglas County?
998 establishments, employing 14,227 people with an annual payroll of $748.5 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Douglas County?
Average annual pay is $52,809, or $1,016 a week, across 16,039 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Douglas County?
35 7(a) approvals totalling $10.2 m since FY2020, across 11 lenders, with a median approval of $104,000, plus 27 504 approvals worth $9.5 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Douglas County get paid back?
Of the 10 loans that have reached a final outcome, 10 were paid in full and 0 charged off, a charge off rate of 0.0 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Douglas County?
95 housing units were authorised by permit in 2024, with a declared construction value of $30.6 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Douglas County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Douglas County come from?
The largest single origin is Douglas County Non-migrants, with 17,412 households. Arriving households report an average income of $56,920 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Douglas County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Douglas County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.