Dunn County, Wisconsin: commercial real estate data.
Dunn County, Wisconsin has a population of 45,527 across 850 square miles, up 1.5 percent since the 2020 census base. County output reached $2.58 bn in 2024, 915 establishments operate here, and the SBA record carries 44 7(a) approvals worth $30.4 m.
122 sourced county values · tier FULL · 11 sections
Dunn County
How many people live in Dunn County
- Population45,527
- Households17,440
- Average household size2.61
- Median household income$74,824
- Median age36.1
- Median gross rent$985 per month
- Median owner-occupied home value$243,200
- Home value to household income3.3 times
- Annual rent as a share of median income15.8 percent
- Adults 25 and over with a bachelor degree or higher29.6 percent
- Adults 25 and over with a graduate degree10.7 percent
- Adults 25 and over28,594
- Population under 188,776
- Share under 1819.3 percent
- Population 65 and over7,723
- Share 65 and over17.0 percent
- Working age population, 18 to 6429,028
- Civilian labor force25,429
- Unemployment rate4.4 percent
- Labor force participation, adults 18 and over69.2 percent
- Rank by population among Wisconsin counties33rd of 72
- Rank by population among US county-equivalents1089th
Dunn County is the 33rd largest of 72 Wisconsin counties by population. A median home costs 3.3 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 19.3 percent against 17.0 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Dunn County
Is Dunn County growing
- Population change since the 2020 census base1.53 percent
- Census 2020 base population45,438
- Births, 2024421
- Deaths, 2024340
- Natural change, 202481
- Net domestic migration, 2024162
- Net international migration, 202465
- Total net migration, 2024227
- Cumulative net domestic migration, 2021 to 2024281
- Rank by growth among US county-equivalents1325th
The county has grown 1.53 percent since the 2020 census base. Migration contributed more to 2024 change than births over deaths, so demand here follows people arriving rather than families forming.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Dunn County
Where people moving to Dunn County come from
- Tax returns filed by households arriving1,356
- People arriving, from those returns2,149
- Adjusted gross income arriving$71.8 m
- Net adjusted gross income movement$0
- Average income of an arriving household$52,936
- Largest single originDunn County Non-migrants (16,442 households)
- Largest single destination (16,442 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Dunn County Non-migrants | 16,442 | 32,922 | $1.23 bn |
| Other flows - Different State | 309 | 481 | $17.5 m |
| Other flows - Same State | 247 | 356 | $10.1 m |
| Eau Claire County | 244 | 421 | $12.7 m |
| Other flows - Midwest | 158 | 246 | $9.3 m |
| Chippewa County | 132 | 231 | $6.8 m |
| St. Croix County | 127 | 192 | $7.5 m |
| Other flows - West | 87 | 138 | $4.7 m |
The largest single source of arrivals is Dunn County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Dunn County
What the Dunn County economy runs on
- County GDP, 2024$2.58 bn
- County GDP, 2023$2.47 bn
- GDP change, 2023 to 20244.4 percent
- GDP change over five years31.3 percent
- Rank by GDP among Wisconsin counties30th
- Rank by GDP among US county-equivalents1085th
- GDP per resident$56,691
Output grew 4.4 percent in the latest year and 31.3 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Dunn County
Who employs people in Dunn County
- Covered employment, annual average18,047
- Establishments reporting1,151
- Average annual pay$52,935
- Average weekly wage$1,018
- Sector 31-33, employment3,387
- Sector 31-33, average annual pay$67,543
- Sector 44-45, employment2,217
- Sector 44-45, average annual pay$33,543
- Sector 62, employment2,205
- Sector 62, average annual pay$47,628
- Sector 48-49, employment1,976
- Sector 48-49, average annual pay$59,618
- Sector 72, employment1,355
- Sector 23, employment821
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 3,387 | 65 | $67,543 |
| Sector 44-45 | 2,217 | 116 | $33,543 |
| Sector 62 | 2,205 | 218 | $47,628 |
| Sector 48-49 | 1,976 | 52 | $59,618 |
| Sector 72 | 1,355 | 94 | $17,607 |
| Sector 23 | 821 | 108 | $78,164 |
| Sector 52 | 442 | 52 | $73,248 |
| Sector 71 | 180 | 26 | $15,093 |
The largest sector is the biggest private employer group at 3,387 jobs, 18.8 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Dunn County
What businesses operate in Dunn County
- Establishments, all industries915
- Employment at those establishments15,649
- Annual payroll$929.3 m
- Establishments per 1,000 residents20.1
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Dunn County
What is being built in Dunn County
- Housing units authorised by permit, 2024145
- Declared construction value permitted$46.3 m
- Single family units authorised137
- Multifamily units authorised8
- Multifamily share of units5.5 percent
- Average declared value per unit$319,625
- Units authorised per 1,000 households8.3
Multifamily is 5.5 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Dunn County
How much SBA lending happens in Dunn County
- 7(a) approvals recorded44
- 7(a) gross approval dollars$30.4 m
- Average 7(a) approval$689,950
- Median 7(a) approval$337,900
- 10th percentile approval$50,000
- 90th percentile approval$2,191,200
- Largest single approval$3,725,000
- Jobs reported supported, 7(a)480
- Jobs per approval10.9
- Distinct 7(a) lenders active17
- Distinct industries receiving approvals33
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer27.3 percent
- Loans on real estate terms12
- Loans on working capital terms, 120 months or shorter26
- Franchise loans2
- Franchise share of approvals4.5 percent
- Leading industry by approval countDairy Cattle and Milk Production (4)
- Most active lenderHiawatha National Bank (11)
- 504 approvals recorded37
- 504 gross approval dollars$21.5 m
- Average 504 approval$579,973
- Median 504 approval$322,000
- Distinct CDCs active2
- 504 jobs per approval6.9
- 504 jobs per million dollars approved11.9
- Most active CDCWBD, Inc. (36)
- 7(a) share of SBA approvals54.3 percent
- Combined SBA approval dollars$51.8 m
The average approval of $689,950 sits well above the median of $337,900, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 27.3 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Dunn County
Do SBA loans in Dunn County get paid back
- Loans with a final outcome recorded11
- Paid in full11
- Charged off0
- Charge off rate on resolved loans0.0 percent
- Status: Exempt from disclosure30
- Status: Paid in full11
- Status: Cancelled2
- Status: Committed, not yet disbursed1
Of the 11 loans that have reached a final outcome, 0.0 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Dunn County
Which parts of Dunn County get the lending
- Places in the county with recorded lending10
- MENOMONIE, approvals20
- Ridgeland, approvals5
- Elk Mound, approvals4
- BOYCEVILLE, approvals4
- EAU GALLE, approvals2
- Chetek, approvals2
| Place | Approvals | Gross approval dollars |
|---|---|---|
| MENOMONIE | 20 | $20,873,400 |
| Ridgeland | 5 | $1,407,900 |
| Elk Mound | 4 | $1,541,900 |
| BOYCEVILLE | 4 | $2,174,000 |
| EAU GALLE | 2 | $800,200 |
| Chetek | 2 | $745,900 |
| COLFAX | 2 | $340,000 |
| WHEELER | 2 | $1,500,000 |
MENOMONIE accounts for 20 approvals against 5 in Ridgeland. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Dunn County
How big is Dunn County
- Land area850 sq mi
- Rank by land area among Wisconsin counties26th of 72
- Width, east to west24.8 mi
- Height, north to south36.3 mi
- Geographies sharing a boundary6
- Residents per square mile of land54
- Establishments per square mile1.08
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Dunn County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Dunn County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population45,527
- Households17,440
- Average household size2.61
- Median household income$74,824
- Median age36.1
Common questions
Dunn County questions, answered from the record.
How many people live in Dunn County, Wisconsin?
45,527, in 17,440 households, ranking 33rd of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Dunn County growing?
The population has grown 1.53 percent since the 2020 census base. In 2024 there were 421 births against 340 deaths, with net migration of 227. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Dunn County?
$74,824. The median owner-occupied home is valued at $243,200, which is 3.3 times income, and median gross rent is $985 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Dunn County?
915 establishments, employing 15,649 people with an annual payroll of $929.3 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Dunn County?
Average annual pay is $52,935, or $1,018 a week, across 18,047 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Dunn County?
44 7(a) approvals totalling $30.4 m since FY2020, across 17 lenders, with a median approval of $337,900, plus 37 504 approvals worth $21.5 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Dunn County get paid back?
Of the 11 loans that have reached a final outcome, 11 were paid in full and 0 charged off, a charge off rate of 0.0 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Dunn County?
145 housing units were authorised by permit in 2024, with a declared construction value of $46.3 m. Multifamily was 5.5 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Dunn County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Dunn County come from?
The largest single origin is Dunn County Non-migrants, with 16,442 households. Arriving households report an average income of $52,936 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Dunn County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Dunn County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.