Florence County, Wisconsin: commercial real estate data.
Florence County, Wisconsin has a population of 4,646 across 488 square miles, up 2.5 percent since the 2020 census base. County output reached $172.0 m in 2024, 108 establishments operate here, and the SBA record carries 8 7(a) approvals worth $1.9 m.
111 sourced county values · tier FULL · 11 sections
Florence County
How many people live in Florence County
- Population4,646
- Households2,197
- Average household size2.11
- Median household income$61,086
- Median age55.3
- Median gross rent$750 per month
- Median owner-occupied home value$173,200
- Home value to household income2.8 times
- Annual rent as a share of median income14.7 percent
- Adults 25 and over with a bachelor degree or higher25.0 percent
- Adults 25 and over with a graduate degree6.2 percent
- Adults 25 and over3,717
- Population under 18721
- Share under 1815.5 percent
- Population 65 and over1,361
- Share 65 and over29.3 percent
- Working age population, 18 to 642,564
- Civilian labor force2,006
- Unemployment rate4.8 percent
- Labor force participation, adults 18 and over51.1 percent
- Rank by population among Wisconsin counties71st of 72
- Rank by population among US county-equivalents2924th
Florence County is the 71st largest of 72 Wisconsin counties by population. A median home costs 2.8 times median household income, which is an affordable ownership market by national standards. Residents 65 and over outnumber those under 18, at 29.3 percent against 15.5 percent, which points demand at health care, services and single storey product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Florence County
Is Florence County growing
- Population change since the 2020 census base2.52 percent
- Census 2020 base population4,558
- Births, 202433
- Deaths, 202478
- Natural change, 2024-45
- Net domestic migration, 202424
- Net international migration, 20240
- Total net migration, 202424
- Cumulative net domestic migration, 2021 to 2024270
- Rank by growth among US county-equivalents1005th
The county has grown 2.52 percent since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Florence County
Where people moving to Florence County come from
- Tax returns filed by households arriving128
- People arriving, from those returns213
- Adjusted gross income arriving$8.0 m
- Net adjusted gross income movement$0
- Average income of an arriving household$62,320
- Largest single originFlorence County Non-migrants (1,904 households)
- Largest single destination (1,904 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Florence County Non-migrants | 1,904 | 3,560 | $131.7 m |
| Other flows - Same State | 83 | 138 | $5.5 m |
| Other flows - Different State | 45 | 75 | $2.5 m |
| Other flows - Midwest | 45 | 75 | $2.5 m |
The largest single source of arrivals is Florence County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Florence County
What the Florence County economy runs on
- County GDP, 2024$172.0 m
- County GDP, 2023$166.3 m
- GDP change, 2023 to 20243.4 percent
- GDP change over five years34.1 percent
- Rank by GDP among Wisconsin counties72nd
- Rank by GDP among US county-equivalents2943rd
- GDP per resident$37,023
Output grew 3.4 percent in the latest year and 34.1 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Florence County
Who employs people in Florence County
- Covered employment, annual average972
- Establishments reporting137
- Average annual pay$36,280
- Average weekly wage$698
- Sector 31-33, employment116
- Sector 31-33, average annual pay$41,470
- Sector 44-45, employment100
- Sector 44-45, average annual pay$26,507
- Sector 62, employment58
- Sector 62, average annual pay$42,337
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 116 | 9 | $41,470 |
| Sector 44-45 | 100 | 12 | $26,507 |
| Sector 62 | 58 | 19 | $42,337 |
The largest sector is the biggest private employer group at 116 jobs, 11.9 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Florence County
What businesses operate in Florence County
- Establishments, all industries108
- Employment at those establishments704
- Annual payroll$22.2 m
- Establishments per 1,000 residents23.2
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Florence County
What is being built in Florence County
- Housing units authorised by permit, 202438
- Declared construction value permitted$12.0 m
- Single family units authorised33
- Multifamily units authorised5
- Multifamily share of units13.2 percent
- Average declared value per unit$316,663
- Units authorised per 1,000 households17.3
Multifamily is 13.2 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Florence County
How much SBA lending happens in Florence County
- 7(a) approvals recorded8
- 7(a) gross approval dollars$1.9 m
- Average 7(a) approval$241,000
- Median 7(a) approval$282,000
- 10th percentile approval$15,500
- 90th percentile approval$500,000
- Largest single approval$500,000
- Jobs reported supported, 7(a)23
- Jobs per approval2.9
- Distinct 7(a) lenders active4
- Distinct industries receiving approvals6
- Median 7(a) term240 months
- Share of loans on real estate terms, 240 months or longer62.5 percent
- Loans on real estate terms5
- Loans on working capital terms, 120 months or shorter3
- Franchise loans0
- Franchise share of approvals0.0 percent
- Leading industry by approval countFull-Service Restaurants (3)
- Most active lenderNicolet National Bank (4)
- 504 approvals recorded1
- 504 gross approval dollars$851,000
- Average 504 approval$851,000
- Median 504 approval$851,000
- Distinct CDCs active1
- 504 jobs per approval10.0
- 504 jobs per million dollars approved11.8
- Most active CDCWBD, Inc. (1)
- 7(a) share of SBA approvals88.9 percent
- Combined SBA approval dollars$2.8 m
The average approval of $241,000 sits close to the median of $282,000, so lending here is fairly evenly sized rather than driven by a few large deals. 62.5 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Florence County
Do SBA loans in Florence County get paid back
- Loans with a final outcome recorded3
- Paid in full3
- Charged off0
- Status: Paid in full3
- Status: Exempt from disclosure5
Too few loans have reached a final outcome to publish a charge off rate. only 3 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Florence County
Which parts of Florence County get the lending
- Places in the county with recorded lending2
- Florence, approvals6
- Niagara, approvals2
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Florence | 6 | $1,146,000 |
| Niagara | 2 | $782,000 |
Florence accounts for 6 approvals against 2 in Niagara. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Florence County
How big is Florence County
- Land area488 sq mi
- Rank by land area among Wisconsin counties58th of 72
- Width, east to west30.1 mi
- Height, north to south21.3 mi
- Geographies sharing a boundary2
- Residents per square mile of land10
- Establishments per square mile0.22
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Florence County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Florence County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population4,646
- Households2,197
- Average household size2.11
- Median household income$61,086
- Median age55.3
Common questions
Florence County questions, answered from the record.
How many people live in Florence County, Wisconsin?
4,646, in 2,197 households, ranking 71st of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Florence County growing?
The population has grown 2.52 percent since the 2020 census base. In 2024 there were 33 births against 78 deaths, with net migration of 24. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Florence County?
$61,086. The median owner-occupied home is valued at $173,200, which is 2.8 times income, and median gross rent is $750 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Florence County?
108 establishments, employing 704 people with an annual payroll of $22.2 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Florence County?
Average annual pay is $36,280, or $698 a week, across 972 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Florence County?
8 7(a) approvals totalling $1.9 m since FY2020, across 4 lenders, with a median approval of $282,000, plus 1 504 approvals worth $851,000. These are approvals recorded in the release, not loans disbursed.
What is being built in Florence County?
38 housing units were authorised by permit in 2024, with a declared construction value of $12.0 m. Multifamily was 13.2 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Florence County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Florence County come from?
The largest single origin is Florence County Non-migrants, with 1,904 households. Arriving households report an average income of $62,320 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Florence County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Florence County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.