Iowa County, Wisconsin: commercial real estate data.
Iowa County, Wisconsin has a population of 23,867 across 763 square miles, up 1.0 percent since the 2020 census base. County output reached $1.66 bn in 2024, 582 establishments operate here, and the SBA record carries 11 7(a) approvals worth $7.3 m.
119 sourced county values · tier FULL · 11 sections
Iowa County
How many people live in Iowa County
- Population23,867
- Households10,118
- Average household size2.36
- Median household income$82,182
- Median age44.0
- Median gross rent$954 per month
- Median owner-occupied home value$265,000
- Home value to household income3.2 times
- Annual rent as a share of median income13.9 percent
- Adults 25 and over with a bachelor degree or higher28.4 percent
- Adults 25 and over with a graduate degree9.2 percent
- Adults 25 and over17,120
- Population under 185,152
- Share under 1821.6 percent
- Population 65 and over4,889
- Share 65 and over20.5 percent
- Working age population, 18 to 6413,826
- Civilian labor force13,109
- Unemployment rate3.1 percent
- Labor force participation, adults 18 and over70.0 percent
- Rank by population among Wisconsin counties48th of 72
- Rank by population among US county-equivalents1700th
Iowa County is the 48th largest of 72 Wisconsin counties by population. A median home costs 3.2 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 21.6 percent against 20.5 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Iowa County
Is Iowa County growing
- Population change since the 2020 census base1.04 percent
- Census 2020 base population23,716
- Births, 2024250
- Deaths, 2024244
- Natural change, 20246
- Net domestic migration, 202442
- Net international migration, 202433
- Total net migration, 202475
- Cumulative net domestic migration, 2021 to 2024106
- Rank by growth among US county-equivalents1476th
The county has grown 1.04 percent since the 2020 census base. Migration contributed more to 2024 change than births over deaths, so demand here follows people arriving rather than families forming.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Iowa County
Where people moving to Iowa County come from
- Tax returns filed by households arriving645
- People arriving, from those returns1,087
- Adjusted gross income arriving$50.4 m
- Net adjusted gross income movement$0
- Average income of an arriving household$78,095
- Largest single originIowa County Non-migrants (10,063 households)
- Largest single destination (10,063 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Iowa County Non-migrants | 10,063 | 20,360 | $851.7 m |
| Dane County | 225 | 388 | $18.5 m |
| Other flows - Different State | 156 | 245 | $14.2 m |
| Other flows - Same State | 101 | 160 | $7.1 m |
| Other flows - Midwest | 82 | 131 | $5.9 m |
| Grant County | 72 | 128 | $3.4 m |
| Other flows - South | 40 | 67 | $2.3 m |
| Sauk County | 37 | 61 | $1.8 m |
The largest single source of arrivals is Iowa County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Iowa County
What the Iowa County economy runs on
- County GDP, 2024$1.66 bn
- County GDP, 2023$1.61 bn
- GDP change, 2023 to 20243.1 percent
- GDP change over five years41.2 percent
- Rank by GDP among Wisconsin counties43rd
- Rank by GDP among US county-equivalents1430th
- GDP per resident$69,563
Output grew 3.1 percent in the latest year and 41.2 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Iowa County
Who employs people in Iowa County
- Covered employment, annual average10,688
- Establishments reporting722
- Average annual pay$55,369
- Average weekly wage$1,065
- Sector 44-45, employment2,881
- Sector 44-45, average annual pay$48,619
- Sector 31-33, employment2,177
- Sector 31-33, average annual pay$71,054
- Sector 72, employment604
- Sector 72, average annual pay$16,766
- Sector 42, employment484
- Sector 42, average annual pay$80,467
- Sector 23, employment426
- Sector 71, employment361
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 44-45 | 2,881 | 67 | $48,619 |
| Sector 31-33 | 2,177 | 45 | $71,054 |
| Sector 72 | 604 | 58 | $16,766 |
| Sector 42 | 484 | 40 | $80,467 |
| Sector 23 | 426 | 79 | $60,775 |
| Sector 71 | 361 | 14 | $29,235 |
| Sector 54 | 177 | 42 | $63,412 |
| Sector 81 | 168 | 38 | $40,025 |
The largest sector is the biggest private employer group at 2,881 jobs, 27.0 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Iowa County
What businesses operate in Iowa County
- Establishments, all industries582
- Employment at those establishments9,789
- Annual payroll$538.4 m
- Establishments per 1,000 residents24.4
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Iowa County
What is being built in Iowa County
- Housing units authorised by permit, 202499
- Declared construction value permitted$35.8 m
- Single family units authorised73
- Multifamily units authorised26
- Multifamily share of units26.3 percent
- Average declared value per unit$361,153
- Units authorised per 1,000 households9.8
Multifamily is 26.3 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Iowa County
How much SBA lending happens in Iowa County
- 7(a) approvals recorded11
- 7(a) gross approval dollars$7.3 m
- Average 7(a) approval$664,227
- Median 7(a) approval$265,500
- 10th percentile approval$65,000
- 90th percentile approval$1,120,000
- Largest single approval$3,895,500
- Jobs reported supported, 7(a)156
- Jobs per approval14.2
- Distinct 7(a) lenders active4
- Distinct industries receiving approvals8
- Median 7(a) term192 months
- Share of loans on real estate terms, 240 months or longer45.5 percent
- Loans on real estate terms5
- Loans on working capital terms, 120 months or shorter5
- Franchise loans0
- Franchise share of approvals0.0 percent
- Leading industry by approval countGeneral Automotive Repair (3)
- Most active lenderLake Ridge Bank (6)
- 504 approvals recorded9
- 504 gross approval dollars$6.5 m
- Average 504 approval$717,889
- Median 504 approval$430,000
- Distinct CDCs active1
- 504 jobs per approval3.7
- 504 jobs per million dollars approved5.1
- Most active CDCWBD, Inc. (9)
- 7(a) share of SBA approvals55.0 percent
- Combined SBA approval dollars$13.8 m
The average approval of $664,227 sits well above the median of $265,500, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. 45.5 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Iowa County
Do SBA loans in Iowa County get paid back
- Loans with a final outcome recorded2
- Paid in full2
- Charged off0
- Status: Cancelled1
- Status: Paid in full2
- Status: Exempt from disclosure8
Too few loans have reached a final outcome to publish a charge off rate. only 2 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Iowa County
Which parts of Iowa County get the lending
- Places in the county with recorded lending5
- DODGEVILLE, approvals6
- HOLLANDALE, approvals2
- Livingston, approvals1
- HIGHLAND, approvals1
- Arena, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| DODGEVILLE | 6 | $2,383,000 |
| HOLLANDALE | 2 | $135,000 |
| Livingston | 1 | $3,895,500 |
| HIGHLAND | 1 | $635,000 |
| Arena | 1 | $258,000 |
DODGEVILLE accounts for 6 approvals against 2 in HOLLANDALE. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Iowa County
How big is Iowa County
- Land area763 sq mi
- Rank by land area among Wisconsin counties35th of 72
- Width, east to west29.9 mi
- Height, north to south27.2 mi
- Geographies sharing a boundary6
- Residents per square mile of land31
- Establishments per square mile0.76
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Iowa County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Iowa County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population23,867
- Households10,118
- Average household size2.36
- Median household income$82,182
- Median age44.0
Common questions
Iowa County questions, answered from the record.
How many people live in Iowa County, Wisconsin?
23,867, in 10,118 households, ranking 48th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Iowa County growing?
The population has grown 1.04 percent since the 2020 census base. In 2024 there were 250 births against 244 deaths, with net migration of 75. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Iowa County?
$82,182. The median owner-occupied home is valued at $265,000, which is 3.2 times income, and median gross rent is $954 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Iowa County?
582 establishments, employing 9,789 people with an annual payroll of $538.4 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Iowa County?
Average annual pay is $55,369, or $1,065 a week, across 10,688 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Iowa County?
11 7(a) approvals totalling $7.3 m since FY2020, across 4 lenders, with a median approval of $265,500, plus 9 504 approvals worth $6.5 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Iowa County?
99 housing units were authorised by permit in 2024, with a declared construction value of $35.8 m. Multifamily was 26.3 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Iowa County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Iowa County come from?
The largest single origin is Iowa County Non-migrants, with 10,063 households. Arriving households report an average income of $78,095 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Iowa County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Iowa County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.