Juneau County, Wisconsin: commercial real estate data.
Juneau County, Wisconsin has a population of 26,689 across 767 square miles, down 0.5 percent since the 2020 census base. County output reached $1.23 bn in 2024, 541 establishments operate here, and the SBA record carries 28 7(a) approvals worth $11.9 m.
121 sourced county values · tier FULL · 11 sections
Juneau County
How many people live in Juneau County
- Population26,689
- Households10,955
- Average household size2.44
- Median household income$67,270
- Median age45.8
- Median gross rent$879 per month
- Median owner-occupied home value$177,700
- Home value to household income2.6 times
- Annual rent as a share of median income15.7 percent
- Adults 25 and over with a bachelor degree or higher16.9 percent
- Adults 25 and over with a graduate degree5.3 percent
- Adults 25 and over19,792
- Population under 185,151
- Share under 1819.3 percent
- Population 65 and over5,822
- Share 65 and over21.8 percent
- Working age population, 18 to 6415,716
- Civilian labor force12,422
- Unemployment rate3.8 percent
- Labor force participation, adults 18 and over57.7 percent
- Rank by population among Wisconsin counties46th of 72
- Rank by population among US county-equivalents1590th
Juneau County is the 46th largest of 72 Wisconsin counties by population. A median home costs 2.6 times median household income, which is an affordable ownership market by national standards. Residents 65 and over outnumber those under 18, at 21.8 percent against 19.3 percent, which points demand at health care, services and single storey product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Juneau County
Is Juneau County growing
- Population change since the 2020 census base-0.49 percent
- Census 2020 base population26,720
- Births, 2024218
- Deaths, 2024372
- Natural change, 2024-154
- Net domestic migration, 2024166
- Net international migration, 202422
- Total net migration, 2024188
- Cumulative net domestic migration, 2021 to 2024361
- Rank by growth among US county-equivalents2017th
The county has lost 0.49 percent of its population since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Juneau County
Where people moving to Juneau County come from
- Tax returns filed by households arriving821
- People arriving, from those returns1,394
- Adjusted gross income arriving$45.5 m
- Net adjusted gross income movement$0
- Average income of an arriving household$55,415
- Largest single originJuneau County Non-migrants (10,366 households)
- Largest single destination (10,366 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Juneau County Non-migrants | 10,366 | 19,904 | $679.0 m |
| Other flows - Same State | 204 | 362 | $13.3 m |
| Other flows - Different State | 160 | 292 | $10.0 m |
| Sauk County | 130 | 216 | $5.2 m |
| Monroe County | 99 | 180 | $5.5 m |
| Other flows - Midwest | 80 | 139 | $6.4 m |
| Dane County | 64 | 86 | $3.6 m |
| Other flows - South | 41 | 75 | $1.6 m |
The largest single source of arrivals is Juneau County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Juneau County
What the Juneau County economy runs on
- County GDP, 2024$1.23 bn
- County GDP, 2023$1.21 bn
- GDP change, 2023 to 20242.3 percent
- GDP change over five years27.1 percent
- Rank by GDP among Wisconsin counties49th
- Rank by GDP among US county-equivalents1683rd
- GDP per resident$46,197
Output grew 2.3 percent in the latest year and 27.1 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Juneau County
Who employs people in Juneau County
- Covered employment, annual average9,256
- Establishments reporting736
- Average annual pay$51,884
- Average weekly wage$998
- Sector 31-33, employment1,840
- Sector 31-33, average annual pay$59,048
- Sector 44-45, employment945
- Sector 44-45, average annual pay$31,092
- Sector 72, employment882
- Sector 72, average annual pay$18,115
- Sector 48-49, employment441
- Sector 48-49, average annual pay$57,717
- Sector 23, employment298
- Sector 55, employment181
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 1,840 | 48 | $59,048 |
| Sector 44-45 | 945 | 79 | $31,092 |
| Sector 72 | 882 | 82 | $18,115 |
| Sector 48-49 | 441 | 45 | $57,717 |
| Sector 23 | 298 | 47 | $55,028 |
| Sector 55 | 181 | 6 | $94,834 |
| Sector 52 | 168 | 31 | $53,440 |
| Sector 42 | 162 | 18 | $59,822 |
The largest sector is the biggest private employer group at 1,840 jobs, 19.9 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Juneau County
What businesses operate in Juneau County
- Establishments, all industries541
- Employment at those establishments6,776
- Annual payroll$329.5 m
- Establishments per 1,000 residents20.3
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Juneau County
What is being built in Juneau County
- Housing units authorised by permit, 2024160
- Declared construction value permitted$54.7 m
- Single family units authorised160
- Multifamily units authorised0
- Multifamily share of units0.0 percent
- Average declared value per unit$341,886
- Units authorised per 1,000 households14.6
Multifamily is 0.0 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Juneau County
How much SBA lending happens in Juneau County
- 7(a) approvals recorded28
- 7(a) gross approval dollars$11.9 m
- Average 7(a) approval$426,654
- Median 7(a) approval$235,000
- 10th percentile approval$40,000
- 90th percentile approval$648,500
- Largest single approval$2,980,000
- Jobs reported supported, 7(a)325
- Jobs per approval11.6
- Distinct 7(a) lenders active13
- Distinct industries receiving approvals21
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer21.4 percent
- Loans on real estate terms6
- Loans on working capital terms, 120 months or shorter21
- Franchise loans4
- Franchise share of approvals14.3 percent
- Leading industry by approval countAll Other Miscellaneous Wood Product Manufacturing (3)
- Most active lenderBank of Mauston (7)
- 504 approvals recorded21
- 504 gross approval dollars$13.9 m
- Average 504 approval$663,524
- Median 504 approval$468,000
- Distinct CDCs active1
- 504 jobs per approval10.4
- 504 jobs per million dollars approved15.7
- Most active CDCWBD, Inc. (21)
- 7(a) share of SBA approvals57.1 percent
- Combined SBA approval dollars$25.9 m
The average approval of $426,654 sits well above the median of $235,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 21.4 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Juneau County
Do SBA loans in Juneau County get paid back
- Loans with a final outcome recorded13
- Paid in full13
- Charged off0
- Charge off rate on resolved loans0.0 percent
- Status: Paid in full13
- Status: Exempt from disclosure13
- Status: Cancelled2
Of the 13 loans that have reached a final outcome, 0.0 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Juneau County
Which parts of Juneau County get the lending
- Places in the county with recorded lending8
- Mauston, approvals9
- New Lisbon, approvals7
- Lyndon Station, approvals6
- NECEDAH, approvals2
- Union Center, approvals1
- SPENCER, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Mauston | 9 | $7,328,300 |
| New Lisbon | 7 | $1,914,000 |
| Lyndon Station | 6 | $1,556,200 |
| NECEDAH | 2 | $328,800 |
| Union Center | 1 | $329,000 |
| SPENCER | 1 | $225,000 |
| WISCONSIN DELLS | 1 | $40,000 |
| Camp Douglas | 1 | $225,000 |
Mauston accounts for 9 approvals against 7 in New Lisbon. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Juneau County
How big is Juneau County
- Land area767 sq mi
- Rank by land area among Wisconsin counties33rd of 72
- Width, east to west26.3 mi
- Height, north to south42 mi
- Geographies sharing a boundary6
- Residents per square mile of land35
- Establishments per square mile0.71
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Juneau County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Juneau County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population26,689
- Households10,955
- Average household size2.44
- Median household income$67,270
- Median age45.8
Common questions
Juneau County questions, answered from the record.
How many people live in Juneau County, Wisconsin?
26,689, in 10,955 households, ranking 46th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Juneau County growing?
The population has fallen 0.49 percent since the 2020 census base. In 2024 there were 218 births against 372 deaths, with net migration of 188. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Juneau County?
$67,270. The median owner-occupied home is valued at $177,700, which is 2.6 times income, and median gross rent is $879 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Juneau County?
541 establishments, employing 6,776 people with an annual payroll of $329.5 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Juneau County?
Average annual pay is $51,884, or $998 a week, across 9,256 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Juneau County?
28 7(a) approvals totalling $11.9 m since FY2020, across 13 lenders, with a median approval of $235,000, plus 21 504 approvals worth $13.9 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Juneau County get paid back?
Of the 13 loans that have reached a final outcome, 13 were paid in full and 0 charged off, a charge off rate of 0.0 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Juneau County?
160 housing units were authorised by permit in 2024, with a declared construction value of $54.7 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Juneau County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Juneau County come from?
The largest single origin is Juneau County Non-migrants, with 10,366 households. Arriving households report an average income of $55,415 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Juneau County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Juneau County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.