Kenosha County, Wisconsin: commercial real estate data.
Kenosha County, Wisconsin has a population of 168,438 across 272 square miles, down 0.2 percent since the 2020 census base. County output reached $10.43 bn in 2024, 3,403 establishments operate here, and the SBA record carries 190 7(a) approvals worth $103.6 m.
122 sourced county values · tier FULL · 11 sections
Kenosha County
How many people live in Kenosha County
- Population168,438
- Households68,904
- Average household size2.44
- Median household income$81,239
- Median age39.4
- Median gross rent$1,219 per month
- Median owner-occupied home value$265,500
- Home value to household income3.3 times
- Annual rent as a share of median income18.0 percent
- Adults 25 and over with a bachelor degree or higher31.1 percent
- Adults 25 and over with a graduate degree10.8 percent
- Adults 25 and over115,540
- Population under 1836,594
- Share under 1821.7 percent
- Population 65 and over26,664
- Share 65 and over15.8 percent
- Working age population, 18 to 64105,180
- Civilian labor force91,075
- Unemployment rate4.4 percent
- Labor force participation, adults 18 and over69.1 percent
- Rank by population among Wisconsin counties8th of 72
- Rank by population among US county-equivalents409th
Kenosha County is the 8th largest of 72 Wisconsin counties by population. A median home costs 3.3 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 21.7 percent against 15.8 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Kenosha County
Is Kenosha County growing
- Population change since the 2020 census base-0.24 percent
- Census 2020 base population169,152
- Births, 20241,695
- Deaths, 20241,541
- Natural change, 2024154
- Net domestic migration, 2024165
- Net international migration, 2024558
- Total net migration, 2024723
- Cumulative net domestic migration, 2021 to 2024-2,101
- Rank by growth among US county-equivalents1936th
The county has lost 0.24 percent of its population since the 2020 census base. Migration contributed more to 2024 change than births over deaths, so demand here follows people arriving rather than families forming.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Kenosha County
Where people moving to Kenosha County come from
- Tax returns filed by households arriving4,428
- People arriving, from those returns7,370
- Adjusted gross income arriving$282.6 m
- Net adjusted gross income movement$0
- Average income of an arriving household$63,815
- Largest single originKenosha County Non-migrants (67,075 households)
- Largest single destination (67,075 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Kenosha County Non-migrants | 67,075 | 131,599 | $5.41 bn |
| Lake County | 1,021 | 1,702 | $77.2 m |
| Other flows - Different State | 1,013 | 1,705 | $59.2 m |
| Racine County | 814 | 1,398 | $40.7 m |
| Other flows - South | 425 | 715 | $24.0 m |
| Cook County | 342 | 553 | $27.0 m |
| Other flows - Midwest | 298 | 519 | $17.4 m |
| Milwaukee County | 274 | 427 | $17.8 m |
The largest single source of arrivals is Kenosha County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Kenosha County
What the Kenosha County economy runs on
- County GDP, 2024$10.43 bn
- County GDP, 2023$9.93 bn
- GDP change, 2023 to 20245.0 percent
- GDP change over five years33.9 percent
- Rank by GDP among Wisconsin counties10th
- Rank by GDP among US county-equivalents425th
- GDP per resident$61,907
Output grew 5.0 percent in the latest year and 33.9 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Kenosha County
Who employs people in Kenosha County
- Covered employment, annual average74,313
- Establishments reporting4,341
- Average annual pay$58,409
- Average weekly wage$1,123
- Sector 62, employment9,736
- Sector 62, average annual pay$58,489
- Sector 48-49, employment9,678
- Sector 48-49, average annual pay$49,674
- Sector 31-33, employment9,553
- Sector 31-33, average annual pay$72,502
- Sector 44-45, employment8,718
- Sector 44-45, average annual pay$36,587
- Sector 72, employment6,455
- Sector 56, employment4,810
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 62 | 9,736 | 1,064 | $58,489 |
| Sector 48-49 | 9,678 | 182 | $49,674 |
| Sector 31-33 | 9,553 | 208 | $72,502 |
| Sector 44-45 | 8,718 | 488 | $36,587 |
| Sector 72 | 6,455 | 376 | $21,148 |
| Sector 56 | 4,810 | 202 | $40,215 |
| Sector 55 | 2,738 | 45 | $190,476 |
| Sector 23 | 2,212 | 350 | $69,329 |
The largest sector is the biggest private employer group at 9,736 jobs, 13.1 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Kenosha County
What businesses operate in Kenosha County
- Establishments, all industries3,403
- Employment at those establishments67,834
- Annual payroll$3.54 bn
- Establishments per 1,000 residents20.2
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Kenosha County
What is being built in Kenosha County
- Housing units authorised by permit, 2024260
- Declared construction value permitted$107.6 m
- Single family units authorised216
- Multifamily units authorised44
- Multifamily share of units16.9 percent
- Average declared value per unit$413,817
- Units authorised per 1,000 households3.8
Multifamily is 16.9 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Kenosha County
How much SBA lending happens in Kenosha County
- 7(a) approvals recorded190
- 7(a) gross approval dollars$103.6 m
- Average 7(a) approval$545,466
- Median 7(a) approval$206,100
- 10th percentile approval$28,000
- 90th percentile approval$1,466,400
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)2,114
- Jobs per approval11.1
- Distinct 7(a) lenders active39
- Distinct industries receiving approvals96
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer21.1 percent
- Loans on real estate terms40
- Loans on working capital terms, 120 months or shorter138
- Franchise loans32
- Franchise share of approvals16.8 percent
- Leading industry by approval countFull-Service Restaurants (11)
- Most active lenderU.S. Bank, National Association (30)
- 504 approvals recorded79
- 504 gross approval dollars$78.8 m
- Average 504 approval$996,886
- Median 504 approval$603,000
- Distinct CDCs active4
- 504 jobs per approval12.8
- 504 jobs per million dollars approved12.9
- Most active CDCWBD, Inc. (35)
- 7(a) share of SBA approvals70.6 percent
- Combined SBA approval dollars$182.4 m
The average approval of $545,466 sits well above the median of $206,100, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 21.1 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Kenosha County
Do SBA loans in Kenosha County get paid back
- Loans with a final outcome recorded43
- Paid in full43
- Charged off0
- Charge off rate on resolved loans0.0 percent
- Status: Paid in full43
- Status: Exempt from disclosure120
- Status: Cancelled23
- Status: Committed, not yet disbursed4
Of the 43 loans that have reached a final outcome, 0.0 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Kenosha County
Which parts of Kenosha County get the lending
- Places in the county with recorded lending11
- Kenosha, approvals129
- PLEASANT PRAIRIE, approvals23
- SALEM, approvals16
- BRISTOL, approvals8
- Burlington, approvals4
- Twin Lakes, approvals3
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Kenosha | 129 | $61,339,700 |
| PLEASANT PRAIRIE | 23 | $27,040,800 |
| SALEM | 16 | $9,484,900 |
| BRISTOL | 8 | $1,117,000 |
| Burlington | 4 | $1,208,700 |
| Twin Lakes | 3 | $978,800 |
| Kenosah | 2 | $1,000,000 |
| Silver Lake | 2 | $388,700 |
Kenosha accounts for 129 approvals against 23 in PLEASANT PRAIRIE. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Kenosha County
How big is Kenosha County
- Land area272 sq mi
- Rank by land area among Wisconsin counties69th of 72
- Width, east to west25.7 mi
- Height, north to south12.3 mi
- Geographies sharing a boundary2
- Residents per square mile of land619
- Establishments per square mile12.51
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Kenosha County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Kenosha County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population168,438
- Households68,904
- Average household size2.44
- Median household income$81,239
- Median age39.4
Common questions
Kenosha County questions, answered from the record.
How many people live in Kenosha County, Wisconsin?
168,438, in 68,904 households, ranking 8th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Kenosha County growing?
The population has fallen 0.24 percent since the 2020 census base. In 2024 there were 1,695 births against 1,541 deaths, with net migration of 723. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Kenosha County?
$81,239. The median owner-occupied home is valued at $265,500, which is 3.3 times income, and median gross rent is $1,219 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Kenosha County?
3,403 establishments, employing 67,834 people with an annual payroll of $3.54 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Kenosha County?
Average annual pay is $58,409, or $1,123 a week, across 74,313 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Kenosha County?
190 7(a) approvals totalling $103.6 m since FY2020, across 39 lenders, with a median approval of $206,100, plus 79 504 approvals worth $78.8 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Kenosha County get paid back?
Of the 43 loans that have reached a final outcome, 43 were paid in full and 0 charged off, a charge off rate of 0.0 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Kenosha County?
260 housing units were authorised by permit in 2024, with a declared construction value of $107.6 m. Multifamily was 16.9 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Kenosha County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Kenosha County come from?
The largest single origin is Kenosha County Non-migrants, with 67,075 households. Arriving households report an average income of $63,815 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Kenosha County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Kenosha County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.