Manitowoc County, Wisconsin: commercial real estate data.
Manitowoc County, Wisconsin has a population of 81,406 across 589 square miles, up 0.2 percent since the 2020 census base. County output reached $5.40 bn in 2024, 1,726 establishments operate here, and the SBA record carries 139 7(a) approvals worth $71.4 m.
123 sourced county values · tier FULL · 11 sections
Manitowoc County
How many people live in Manitowoc County
- Population81,406
- Households35,188
- Average household size2.31
- Median household income$69,148
- Median age45.1
- Median gross rent$797 per month
- Median owner-occupied home value$186,900
- Home value to household income2.7 times
- Annual rent as a share of median income13.8 percent
- Adults 25 and over with a bachelor degree or higher22.6 percent
- Adults 25 and over with a graduate degree6.6 percent
- Adults 25 and over59,083
- Population under 1816,492
- Share under 1820.3 percent
- Population 65 and over18,118
- Share 65 and over22.3 percent
- Working age population, 18 to 6446,796
- Civilian labor force41,452
- Unemployment rate2.6 percent
- Labor force participation, adults 18 and over63.9 percent
- Rank by population among Wisconsin counties21st of 72
- Rank by population among US county-equivalents717th
Manitowoc County is the 21st largest of 72 Wisconsin counties by population. A median home costs 2.7 times median household income, which is an affordable ownership market by national standards. Residents 65 and over outnumber those under 18, at 22.3 percent against 20.3 percent, which points demand at health care, services and single storey product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Manitowoc County
Is Manitowoc County growing
- Population change since the 2020 census base0.16 percent
- Census 2020 base population81,380
- Births, 2024690
- Deaths, 2024932
- Natural change, 2024-242
- Net domestic migration, 2024214
- Net international migration, 2024218
- Total net migration, 2024432
- Cumulative net domestic migration, 2021 to 2024635
- Rank by growth among US county-equivalents1771st
The county has grown 0.16 percent since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Manitowoc County
Where people moving to Manitowoc County come from
- Tax returns filed by households arriving1,541
- People arriving, from those returns2,609
- Adjusted gross income arriving$87.5 m
- Net adjusted gross income movement$0
- Average income of an arriving household$56,771
- Largest single originManitowoc County Non-migrants (33,820 households)
- Largest single destination (33,820 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Manitowoc County Non-migrants | 33,820 | 66,195 | $2.58 bn |
| Other flows - Different State | 452 | 791 | $28.7 m |
| Sheboygan County | 221 | 401 | $13.4 m |
| Brown County | 211 | 369 | $10.8 m |
| Other flows - Same State | 188 | 287 | $9.6 m |
| Other flows - South | 159 | 276 | $10.0 m |
| Other flows - Midwest | 135 | 232 | $9.7 m |
| Calumet County | 128 | 223 | $7.6 m |
The largest single source of arrivals is Manitowoc County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Manitowoc County
What the Manitowoc County economy runs on
- County GDP, 2024$5.40 bn
- County GDP, 2023$5.16 bn
- GDP change, 2023 to 20244.7 percent
- GDP change over five years31.4 percent
- Rank by GDP among Wisconsin counties21st
- Rank by GDP among US county-equivalents681st
- GDP per resident$66,362
Output grew 4.7 percent in the latest year and 31.4 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Manitowoc County
Who employs people in Manitowoc County
- Covered employment, annual average33,444
- Establishments reporting1,990
- Average annual pay$53,550
- Average weekly wage$1,030
- Sector 31-33, employment9,600
- Sector 31-33, average annual pay$62,446
- Sector 62, employment4,297
- Sector 62, average annual pay$52,328
- Sector 44-45, employment3,537
- Sector 44-45, average annual pay$32,512
- Sector 72, employment2,351
- Sector 72, average annual pay$17,776
- Sector 23, employment1,404
- Sector 48-49, employment1,376
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 9,600 | 171 | $62,446 |
| Sector 62 | 4,297 | 299 | $52,328 |
| Sector 44-45 | 3,537 | 217 | $32,512 |
| Sector 72 | 2,351 | 174 | $17,776 |
| Sector 23 | 1,404 | 184 | $69,355 |
| Sector 48-49 | 1,376 | 98 | $49,633 |
| Sector 56 | 1,200 | 90 | $42,124 |
| Sector 11 | 1,099 | 84 | $42,451 |
The largest sector is the biggest private employer group at 9,600 jobs, 28.7 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Manitowoc County
What businesses operate in Manitowoc County
- Establishments, all industries1,726
- Employment at those establishments28,889
- Annual payroll$1.45 bn
- Establishments per 1,000 residents21.2
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Manitowoc County
What is being built in Manitowoc County
- Housing units authorised by permit, 2024112
- Declared construction value permitted$46.0 m
- Single family units authorised96
- Multifamily units authorised16
- Multifamily share of units14.3 percent
- Average declared value per unit$411,157
- Units authorised per 1,000 households3.2
Multifamily is 14.3 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Manitowoc County
How much SBA lending happens in Manitowoc County
- 7(a) approvals recorded139
- 7(a) gross approval dollars$71.4 m
- Average 7(a) approval$513,732
- Median 7(a) approval$220,500
- 10th percentile approval$25,000
- 90th percentile approval$1,375,700
- Largest single approval$4,541,000
- Jobs reported supported, 7(a)1,357
- Jobs per approval9.8
- Distinct 7(a) lenders active26
- Distinct industries receiving approvals70
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer25.9 percent
- Loans on real estate terms36
- Loans on working capital terms, 120 months or shorter96
- Franchise loans16
- Franchise share of approvals11.5 percent
- Leading industry by approval countMachine Shops (10)
- Most active lenderNicolet National Bank (40)
- 504 approvals recorded32
- 504 gross approval dollars$49.2 m
- Average 504 approval$1,536,563
- Median 504 approval$1,076,000
- Distinct CDCs active2
- 504 jobs per approval51.8
- 504 jobs per million dollars approved33.7
- Most active CDCWBD, Inc. (29)
- 7(a) share of SBA approvals81.3 percent
- Combined SBA approval dollars$120.6 m
The average approval of $513,732 sits well above the median of $220,500, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 25.9 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Manitowoc County
Do SBA loans in Manitowoc County get paid back
- Loans with a final outcome recorded29
- Paid in full28
- Charged off1
- Charge off rate on resolved loans3.4 percent
- Status: Exempt from disclosure98
- Status: Cancelled8
- Status: Paid in full28
- Status: Charged off1
- Status: Committed, not yet disbursed4
Of the 29 loans that have reached a final outcome, 3.4 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Manitowoc County
Which parts of Manitowoc County get the lending
- Places in the county with recorded lending12
- Manitowoc, approvals73
- TWO RIVERS, approvals23
- Kiel, approvals18
- REEDSVILLE, approvals6
- MISHICOT, approvals4
- WHITELAW, approvals4
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Manitowoc | 73 | $37,842,300 |
| TWO RIVERS | 23 | $13,375,900 |
| Kiel | 18 | $12,867,200 |
| REEDSVILLE | 6 | $1,113,100 |
| MISHICOT | 4 | $694,600 |
| WHITELAW | 4 | $484,700 |
| Cato | 3 | $1,100,000 |
| Valders | 3 | $1,005,000 |
Manitowoc accounts for 73 approvals against 23 in TWO RIVERS. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Manitowoc County
How big is Manitowoc County
- Land area589 sq mi
- Rank by land area among Wisconsin counties48th of 72
- Width, east to west26.6 mi
- Height, north to south30.1 mi
- Geographies sharing a boundary4
- Residents per square mile of land138
- Establishments per square mile2.93
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Manitowoc County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Manitowoc County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population81,406
- Households35,188
- Average household size2.31
- Median household income$69,148
- Median age45.1
Common questions
Manitowoc County questions, answered from the record.
How many people live in Manitowoc County, Wisconsin?
81,406, in 35,188 households, ranking 21st of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Manitowoc County growing?
The population has grown 0.16 percent since the 2020 census base. In 2024 there were 690 births against 932 deaths, with net migration of 432. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Manitowoc County?
$69,148. The median owner-occupied home is valued at $186,900, which is 2.7 times income, and median gross rent is $797 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Manitowoc County?
1,726 establishments, employing 28,889 people with an annual payroll of $1.45 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Manitowoc County?
Average annual pay is $53,550, or $1,030 a week, across 33,444 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Manitowoc County?
139 7(a) approvals totalling $71.4 m since FY2020, across 26 lenders, with a median approval of $220,500, plus 32 504 approvals worth $49.2 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Manitowoc County get paid back?
Of the 29 loans that have reached a final outcome, 28 were paid in full and 1 charged off, a charge off rate of 3.4 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Manitowoc County?
112 housing units were authorised by permit in 2024, with a declared construction value of $46.0 m. Multifamily was 14.3 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Manitowoc County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Manitowoc County come from?
The largest single origin is Manitowoc County Non-migrants, with 33,820 households. Arriving households report an average income of $56,771 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Manitowoc County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Manitowoc County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.