Richland County, Wisconsin: commercial real estate data.
Richland County, Wisconsin has a population of 17,205 across 586 square miles, down 1.1 percent since the 2020 census base. County output reached $1.00 bn in 2024, 377 establishments operate here, and the SBA record carries 6 7(a) approvals worth $6.2 m.
114 sourced county values · tier FULL · 11 sections
Richland County
How many people live in Richland County
- Population17,205
- Households7,250
- Average household size2.37
- Median household income$66,420
- Median age46.6
- Median gross rent$771 per month
- Median owner-occupied home value$197,500
- Home value to household income3.0 times
- Annual rent as a share of median income13.9 percent
- Adults 25 and over with a bachelor degree or higher21.2 percent
- Adults 25 and over with a graduate degree6.3 percent
- Adults 25 and over12,384
- Population under 183,652
- Share under 1821.2 percent
- Population 65 and over4,294
- Share 65 and over25.0 percent
- Working age population, 18 to 649,259
- Civilian labor force8,449
- Unemployment rate3.6 percent
- Labor force participation, adults 18 and over62.3 percent
- Rank by population among Wisconsin counties57th of 72
- Rank by population among US county-equivalents2026th
Richland County is the 57th largest of 72 Wisconsin counties by population. A median home costs 3.0 times median household income, which is an affordable ownership market by national standards. Residents 65 and over outnumber those under 18, at 25.0 percent against 21.2 percent, which points demand at health care, services and single storey product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Richland County
Is Richland County growing
- Population change since the 2020 census base-1.07 percent
- Census 2020 base population17,309
- Births, 2024165
- Deaths, 2024226
- Natural change, 2024-61
- Net domestic migration, 2024-109
- Net international migration, 202443
- Total net migration, 2024-66
- Cumulative net domestic migration, 2021 to 2024-71
- Rank by growth among US county-equivalents2213th
The county has lost 1.07 percent of its population since the 2020 census base.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Richland County
Where people moving to Richland County come from
- Tax returns filed by households arriving453
- People arriving, from those returns818
- Adjusted gross income arriving$28.2 m
- Net adjusted gross income movement$0
- Average income of an arriving household$62,325
- Largest single originRichland County Non-migrants (6,418 households)
- Largest single destination (6,418 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Richland County Non-migrants | 6,418 | 13,054 | $441.0 m |
| Other flows - Same State | 97 | 175 | $8.7 m |
| Other flows - Different State | 96 | 176 | $6.0 m |
| Sauk County | 73 | 144 | $3.8 m |
| Dane County | 66 | 98 | $4.1 m |
| Grant County | 57 | 97 | $2.3 m |
| Other flows - Midwest | 51 | 83 | $3.6 m |
| Vernon County | 33 | 76 | $1.9 m |
The largest single source of arrivals is Richland County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Richland County
What the Richland County economy runs on
- County GDP, 2024$1.00 bn
- County GDP, 2023$976.0 m
- GDP change, 2023 to 20242.8 percent
- GDP change over five years35.8 percent
- Rank by GDP among Wisconsin counties53rd
- Rank by GDP among US county-equivalents1837th
- GDP per resident$58,338
Output grew 2.8 percent in the latest year and 35.8 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Richland County
Who employs people in Richland County
- Covered employment, annual average5,963
- Establishments reporting542
- Average annual pay$46,821
- Average weekly wage$900
- Sector 31-33, employment1,584
- Sector 31-33, average annual pay$61,038
- Sector 44-45, employment817
- Sector 44-45, average annual pay$30,910
- Sector 23, employment217
- Sector 23, average annual pay$55,161
- Sector 42, employment195
- Sector 42, average annual pay$51,919
- Sector 52, employment148
- Sector 81, employment87
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 1,584 | 26 | $61,038 |
| Sector 44-45 | 817 | 52 | $30,910 |
| Sector 23 | 217 | 48 | $55,161 |
| Sector 42 | 195 | 26 | $51,919 |
| Sector 52 | 148 | 23 | $47,570 |
| Sector 81 | 87 | 26 | $33,818 |
| Sector 51 | 41 | 7 | $29,949 |
| Sector 53 | 30 | 11 | $34,101 |
The largest sector is the biggest private employer group at 1,584 jobs, 26.6 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Richland County
What businesses operate in Richland County
- Establishments, all industries377
- Employment at those establishments4,436
- Annual payroll$197.6 m
- Establishments per 1,000 residents21.9
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Richland County
What is being built in Richland County
- Housing units authorised by permit, 202427
- Declared construction value permitted$7.8 m
- Single family units authorised27
- Multifamily units authorised0
- Multifamily share of units0.0 percent
- Average declared value per unit$288,835
- Units authorised per 1,000 households3.7
Multifamily is 0.0 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Richland County
How much SBA lending happens in Richland County
- 7(a) approvals recorded6
- 7(a) gross approval dollars$6.2 m
- Average 7(a) approval$1,036,533
- Median 7(a) approval$92,700
- 10th percentile approval$15,000
- 90th percentile approval$5,000,000
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)17
- Jobs per approval2.8
- Distinct 7(a) lenders active4
- Distinct industries receiving approvals5
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer33.3 percent
- Loans on real estate terms2
- Loans on working capital terms, 120 months or shorter4
- Franchise loans0
- Franchise share of approvals0.0 percent
- Leading industry by approval countSeptic Tank and Related Services (2)
- Most active lenderBank of Prairie Du Sac (2)
- 504 approvals recorded5
- 504 gross approval dollars$2.8 m
- Average 504 approval$568,800
- Median 504 approval$330,000
- Distinct CDCs active1
- 504 jobs per approval5.8
- 504 jobs per million dollars approved10.2
- Most active CDCWBD, Inc. (5)
- 7(a) share of SBA approvals54.5 percent
- Combined SBA approval dollars$9.1 m
The average approval of $1,036,533 sits well above the median of $92,700, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. 33.3 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Richland County
Do SBA loans in Richland County get paid back
- Loans with a final outcome recorded0
- Paid in full0
- Charged off0
- Status: Exempt from disclosure6
Too few loans have reached a final outcome to publish a charge off rate. only 0 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Richland County
Which parts of Richland County get the lending
- Places in the county with recorded lending2
- Richland Center, approvals4
- Lone Rock, approvals2
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Richland Center | 4 | $5,167,700 |
| Lone Rock | 2 | $1,051,500 |
Richland Center accounts for 4 approvals against 2 in Lone Rock. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Richland County
How big is Richland County
- Land area586 sq mi
- Rank by land area among Wisconsin counties49th of 72
- Width, east to west24.1 mi
- Height, north to south27 mi
- Geographies sharing a boundary5
- Residents per square mile of land29
- Establishments per square mile0.64
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Richland County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Richland County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population17,205
- Households7,250
- Average household size2.37
- Median household income$66,420
- Median age46.6
Common questions
Richland County questions, answered from the record.
How many people live in Richland County, Wisconsin?
17,205, in 7,250 households, ranking 57th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Richland County growing?
The population has fallen 1.07 percent since the 2020 census base. In 2024 there were 165 births against 226 deaths, with net migration of -66. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Richland County?
$66,420. The median owner-occupied home is valued at $197,500, which is 3.0 times income, and median gross rent is $771 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Richland County?
377 establishments, employing 4,436 people with an annual payroll of $197.6 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Richland County?
Average annual pay is $46,821, or $900 a week, across 5,963 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Richland County?
6 7(a) approvals totalling $6.2 m since FY2020, across 4 lenders, with a median approval of $92,700, plus 5 504 approvals worth $2.8 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Richland County?
27 housing units were authorised by permit in 2024, with a declared construction value of $7.8 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Richland County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Richland County come from?
The largest single origin is Richland County Non-migrants, with 6,418 households. Arriving households report an average income of $62,325 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Richland County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Richland County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.