Shawano County, Wisconsin: commercial real estate data.
Shawano County, Wisconsin has a population of 41,039 across 893 square miles, up 1.0 percent since the 2020 census base. County output reached $1.74 bn in 2024, 892 establishments operate here, and the SBA record carries 20 7(a) approvals worth $17.1 m.
117 sourced county values · tier FULL · 11 sections
Shawano County
How many people live in Shawano County
- Population41,039
- Households17,246
- Average household size2.38
- Median household income$66,479
- Median age45.6
- Median gross rent$821 per month
- Median owner-occupied home value$194,000
- Home value to household income2.9 times
- Annual rent as a share of median income14.8 percent
- Adults 25 and over with a bachelor degree or higher19.1 percent
- Adults 25 and over with a graduate degree6.1 percent
- Adults 25 and over29,556
- Population under 188,687
- Share under 1821.2 percent
- Population 65 and over9,152
- Share 65 and over22.3 percent
- Working age population, 18 to 6423,200
- Civilian labor force20,113
- Unemployment rate2.6 percent
- Labor force participation, adults 18 and over62.2 percent
- Rank by population among Wisconsin counties37th of 72
- Rank by population among US county-equivalents1185th
Shawano County is the 37th largest of 72 Wisconsin counties by population. A median home costs 2.9 times median household income, which is an affordable ownership market by national standards. Residents 65 and over outnumber those under 18, at 22.3 percent against 21.2 percent, which points demand at health care, services and single storey product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Shawano County
Is Shawano County growing
- Population change since the 2020 census base1.03 percent
- Census 2020 base population40,878
- Births, 2024419
- Deaths, 2024488
- Natural change, 2024-69
- Net domestic migration, 2024198
- Net international migration, 202424
- Total net migration, 2024222
- Cumulative net domestic migration, 2021 to 2024707
- Rank by growth among US county-equivalents1479th
The county has grown 1.03 percent since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Shawano County
Where people moving to Shawano County come from
- Tax returns filed by households arriving1,091
- People arriving, from those returns1,905
- Adjusted gross income arriving$61.4 m
- Net adjusted gross income movement$0
- Average income of an arriving household$56,258
- Largest single originShawano County Non-migrants (16,520 households)
- Largest single destination (16,520 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Shawano County Non-migrants | 16,520 | 32,776 | $1.11 bn |
| Other flows - Same State | 189 | 337 | $9.9 m |
| Brown County | 187 | 308 | $9.8 m |
| Other flows - Different State | 184 | 319 | $12.0 m |
| Outagamie County | 118 | 209 | $7.5 m |
| Waupaca County | 106 | 198 | $6.9 m |
| Other flows - Midwest | 89 | 147 | $5.3 m |
| Marathon County | 79 | 127 | $4.0 m |
The largest single source of arrivals is Shawano County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Shawano County
What the Shawano County economy runs on
- County GDP, 2024$1.74 bn
- County GDP, 2023$1.63 bn
- GDP change, 2023 to 20246.7 percent
- GDP change over five years25.4 percent
- Rank by GDP among Wisconsin counties42nd
- Rank by GDP among US county-equivalents1398th
- GDP per resident$42,484
Output grew 6.7 percent in the latest year and 25.4 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Shawano County
Who employs people in Shawano County
- Covered employment, annual average12,343
- Establishments reporting1,069
- Average annual pay$45,528
- Average weekly wage$876
- Sector 31-33, employment2,038
- Sector 31-33, average annual pay$61,442
- Sector 44-45, employment1,547
- Sector 44-45, average annual pay$32,839
- Sector 62, employment1,547
- Sector 62, average annual pay$46,608
- Sector 72, employment1,241
- Sector 72, average annual pay$16,948
- Sector 11, employment679
- Sector 23, employment432
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 2,038 | 61 | $61,442 |
| Sector 44-45 | 1,547 | 112 | $32,839 |
| Sector 62 | 1,547 | 190 | $46,608 |
| Sector 72 | 1,241 | 106 | $16,948 |
| Sector 11 | 679 | 55 | $47,313 |
| Sector 23 | 432 | 98 | $65,938 |
| Sector 42 | 347 | 35 | $57,770 |
| Sector 81 | 316 | 72 | $38,785 |
The largest sector is the biggest private employer group at 2,038 jobs, 16.5 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Shawano County
What businesses operate in Shawano County
- Establishments, all industries892
- Employment at those establishments10,135
- Annual payroll$463.6 m
- Establishments per 1,000 residents21.7
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Shawano County
What is being built in Shawano County
- Housing units authorised by permit, 202480
- Declared construction value permitted$27.8 m
- Single family units authorised74
- Multifamily units authorised6
- Multifamily share of units7.5 percent
- Average declared value per unit$347,523
- Units authorised per 1,000 households4.6
Multifamily is 7.5 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Shawano County
How much SBA lending happens in Shawano County
- 7(a) approvals recorded20
- 7(a) gross approval dollars$17.1 m
- Average 7(a) approval$853,575
- Median 7(a) approval$281,600
- 10th percentile approval$100,000
- 90th percentile approval$3,900,000
- Largest single approval$4,671,100
- Jobs reported supported, 7(a)220
- Jobs per approval11.0
- Distinct 7(a) lenders active8
- Distinct industries receiving approvals11
- Median 7(a) term180 months
- Share of loans on real estate terms, 240 months or longer30.0 percent
- Loans on real estate terms6
- Loans on working capital terms, 120 months or shorter9
- Franchise loans0
- Franchise share of approvals0.0 percent
- Leading industry by approval countCommercial Printing (except Screen and Books) (5)
- Most active lenderNicolet National Bank (5)
- 504 approvals recorded13
- 504 gross approval dollars$11.4 m
- Average 504 approval$876,000
- Median 504 approval$723,000
- Distinct CDCs active2
- 504 jobs per approval12.7
- 504 jobs per million dollars approved14.5
- Most active CDCWBD, Inc. (12)
- 7(a) share of SBA approvals60.6 percent
- Combined SBA approval dollars$28.5 m
The average approval of $853,575 sits well above the median of $281,600, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. 30.0 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Shawano County
Do SBA loans in Shawano County get paid back
- Loans with a final outcome recorded3
- Paid in full3
- Charged off0
- Status: Paid in full3
- Status: Exempt from disclosure14
- Status: Cancelled2
- Status: Committed, not yet disbursed1
Too few loans have reached a final outcome to publish a charge off rate. only 3 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Shawano County
Which parts of Shawano County get the lending
- Places in the county with recorded lending2
- Shawano, approvals19
- Bonduel, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Shawano | 19 | $17,021,500 |
| Bonduel | 1 | $50,000 |
Shawano accounts for 19 approvals against 1 in Bonduel. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Shawano County
How big is Shawano County
- Land area893 sq mi
- Rank by land area among Wisconsin counties20th of 72
- Width, east to west48.1 mi
- Height, north to south30.7 mi
- Geographies sharing a boundary7
- Residents per square mile of land46
- Establishments per square mile1.00
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Shawano County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Shawano County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population41,039
- Households17,246
- Average household size2.38
- Median household income$66,479
- Median age45.6
Common questions
Shawano County questions, answered from the record.
How many people live in Shawano County, Wisconsin?
41,039, in 17,246 households, ranking 37th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Shawano County growing?
The population has grown 1.03 percent since the 2020 census base. In 2024 there were 419 births against 488 deaths, with net migration of 222. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Shawano County?
$66,479. The median owner-occupied home is valued at $194,000, which is 2.9 times income, and median gross rent is $821 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Shawano County?
892 establishments, employing 10,135 people with an annual payroll of $463.6 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Shawano County?
Average annual pay is $45,528, or $876 a week, across 12,343 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Shawano County?
20 7(a) approvals totalling $17.1 m since FY2020, across 8 lenders, with a median approval of $281,600, plus 13 504 approvals worth $11.4 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Shawano County?
80 housing units were authorised by permit in 2024, with a declared construction value of $27.8 m. Multifamily was 7.5 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Shawano County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Shawano County come from?
The largest single origin is Shawano County Non-migrants, with 16,520 households. Arriving households report an average income of $56,258 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Shawano County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Shawano County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.