Sheboygan County, Wisconsin: commercial real estate data.
Sheboygan County, Wisconsin has a population of 117,991 across 511 square miles, up 0.3 percent since the 2020 census base. County output reached $9.43 bn in 2024, 2,671 establishments operate here, and the SBA record carries 244 7(a) approvals worth $127.4 m.
123 sourced county values · tier FULL · 11 sections
Sheboygan County
How many people live in Sheboygan County
- Population117,991
- Households49,725
- Average household size2.37
- Median household income$73,094
- Median age41.7
- Median gross rent$934 per month
- Median owner-occupied home value$232,700
- Home value to household income3.2 times
- Annual rent as a share of median income15.3 percent
- Adults 25 and over with a bachelor degree or higher27.5 percent
- Adults 25 and over with a graduate degree9.3 percent
- Adults 25 and over82,942
- Population under 1825,396
- Share under 1821.5 percent
- Population 65 and over23,125
- Share 65 and over19.6 percent
- Working age population, 18 to 6469,470
- Civilian labor force62,060
- Unemployment rate2.7 percent
- Labor force participation, adults 18 and over67.0 percent
- Rank by population among Wisconsin counties13th of 72
- Rank by population among US county-equivalents542nd
Sheboygan County is the 13th largest of 72 Wisconsin counties by population. A median home costs 3.2 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 21.5 percent against 19.6 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Sheboygan County
Is Sheboygan County growing
- Population change since the 2020 census base0.25 percent
- Census 2020 base population118,033
- Births, 20241,136
- Deaths, 20241,189
- Natural change, 2024-53
- Net domestic migration, 2024-85
- Net international migration, 2024471
- Total net migration, 2024386
- Cumulative net domestic migration, 2021 to 2024-456
- Rank by growth among US county-equivalents1736th
The county has grown 0.25 percent since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Sheboygan County
Where people moving to Sheboygan County come from
- Tax returns filed by households arriving2,324
- People arriving, from those returns3,844
- Adjusted gross income arriving$140.8 m
- Net adjusted gross income movement$0
- Average income of an arriving household$60,602
- Largest single originSheboygan County Non-migrants (49,366 households)
- Largest single destination (49,366 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Sheboygan County Non-migrants | 49,366 | 97,534 | $4.05 bn |
| Other flows - Different State | 794 | 1,384 | $51.0 m |
| Other flows - Midwest | 278 | 467 | $19.5 m |
| Other flows - South | 255 | 475 | $14.2 m |
| Milwaukee County | 235 | 388 | $13.1 m |
| Manitowoc County | 232 | 396 | $12.6 m |
| Other flows - Same State | 222 | 331 | $12.7 m |
| Other flows - West | 206 | 351 | $13.0 m |
The largest single source of arrivals is Sheboygan County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Sheboygan County
What the Sheboygan County economy runs on
- County GDP, 2024$9.43 bn
- County GDP, 2023$8.92 bn
- GDP change, 2023 to 20245.7 percent
- GDP change over five years28.8 percent
- Rank by GDP among Wisconsin counties12th
- Rank by GDP among US county-equivalents463rd
- GDP per resident$79,930
Output grew 5.7 percent in the latest year and 28.8 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Sheboygan County
Who employs people in Sheboygan County
- Covered employment, annual average61,178
- Establishments reporting3,046
- Average annual pay$63,379
- Average weekly wage$1,219
- Sector 31-33, employment21,705
- Sector 31-33, average annual pay$75,574
- Sector 62, employment7,528
- Sector 62, average annual pay$81,404
- Sector 44-45, employment5,890
- Sector 44-45, average annual pay$32,416
- Sector 72, employment4,435
- Sector 72, average annual pay$20,571
- Sector 52, employment2,798
- Sector 23, employment2,542
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 21,705 | 207 | $75,574 |
| Sector 62 | 7,528 | 578 | $81,404 |
| Sector 44-45 | 5,890 | 325 | $32,416 |
| Sector 72 | 4,435 | 293 | $20,571 |
| Sector 52 | 2,798 | 166 | $103,429 |
| Sector 23 | 2,542 | 261 | $72,297 |
| Sector 56 | 1,582 | 138 | $38,146 |
| Sector 42 | 1,445 | 145 | $79,194 |
The largest sector is the biggest private employer group at 21,705 jobs, 35.5 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Sheboygan County
What businesses operate in Sheboygan County
- Establishments, all industries2,671
- Employment at those establishments53,030
- Annual payroll$3.00 bn
- Establishments per 1,000 residents22.6
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Sheboygan County
What is being built in Sheboygan County
- Housing units authorised by permit, 2024292
- Declared construction value permitted$91.0 m
- Single family units authorised232
- Multifamily units authorised60
- Multifamily share of units20.5 percent
- Average declared value per unit$311,682
- Units authorised per 1,000 households5.9
Multifamily is 20.5 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Sheboygan County
How much SBA lending happens in Sheboygan County
- 7(a) approvals recorded244
- 7(a) gross approval dollars$127.4 m
- Average 7(a) approval$522,149
- Median 7(a) approval$267,500
- 10th percentile approval$50,000
- 90th percentile approval$1,147,500
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)2,998
- Jobs per approval12.3
- Distinct 7(a) lenders active42
- Distinct industries receiving approvals105
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer28.7 percent
- Loans on real estate terms70
- Loans on working capital terms, 120 months or shorter148
- Franchise loans22
- Franchise share of approvals9.0 percent
- Leading industry by approval countFull-Service Restaurants (14)
- Most active lenderOostburg State Bank (62)
- 504 approvals recorded64
- 504 gross approval dollars$51.3 m
- Average 504 approval$801,266
- Median 504 approval$596,000
- Distinct CDCs active2
- 504 jobs per approval10.7
- 504 jobs per million dollars approved13.4
- Most active CDCWBD, Inc. (55)
- 7(a) share of SBA approvals79.2 percent
- Combined SBA approval dollars$178.7 m
The average approval of $522,149 sits well above the median of $267,500, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 28.7 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Sheboygan County
Do SBA loans in Sheboygan County get paid back
- Loans with a final outcome recorded51
- Paid in full50
- Charged off1
- Charge off rate on resolved loans2.0 percent
- Status: Paid in full50
- Status: Exempt from disclosure168
- Status: Cancelled18
- Status: Charged off1
- Status: Committed, not yet disbursed7
Of the 51 loans that have reached a final outcome, 2.0 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Sheboygan County
Which parts of Sheboygan County get the lending
- Places in the county with recorded lending15
- Sheboygan, approvals120
- Plymouth, approvals45
- Sheboygan Falls, approvals35
- Elkhart Lake, approvals8
- Howards Grove, approvals8
- OOSTBURG, approvals7
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Sheboygan | 120 | $60,750,400 |
| Plymouth | 45 | $25,645,100 |
| Sheboygan Falls | 35 | $17,084,300 |
| Elkhart Lake | 8 | $5,947,000 |
| Howards Grove | 8 | $2,450,300 |
| OOSTBURG | 7 | $831,600 |
| CASCADE | 4 | $2,402,500 |
| WALDO | 4 | $696,000 |
Sheboygan accounts for 120 approvals against 45 in Plymouth. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Sheboygan County
How big is Sheboygan County
- Land area511 sq mi
- Rank by land area among Wisconsin counties57th of 72
- Width, east to west23.1 mi
- Height, north to south24.2 mi
- Geographies sharing a boundary5
- Residents per square mile of land231
- Establishments per square mile5.23
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Sheboygan County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Sheboygan County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population117,991
- Households49,725
- Average household size2.37
- Median household income$73,094
- Median age41.7
Common questions
Sheboygan County questions, answered from the record.
How many people live in Sheboygan County, Wisconsin?
117,991, in 49,725 households, ranking 13th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Sheboygan County growing?
The population has grown 0.25 percent since the 2020 census base. In 2024 there were 1,136 births against 1,189 deaths, with net migration of 386. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Sheboygan County?
$73,094. The median owner-occupied home is valued at $232,700, which is 3.2 times income, and median gross rent is $934 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Sheboygan County?
2,671 establishments, employing 53,030 people with an annual payroll of $3.00 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Sheboygan County?
Average annual pay is $63,379, or $1,219 a week, across 61,178 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Sheboygan County?
244 7(a) approvals totalling $127.4 m since FY2020, across 42 lenders, with a median approval of $267,500, plus 64 504 approvals worth $51.3 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Sheboygan County get paid back?
Of the 51 loans that have reached a final outcome, 50 were paid in full and 1 charged off, a charge off rate of 2.0 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Sheboygan County?
292 housing units were authorised by permit in 2024, with a declared construction value of $91.0 m. Multifamily was 20.5 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Sheboygan County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Sheboygan County come from?
The largest single origin is Sheboygan County Non-migrants, with 49,366 households. Arriving households report an average income of $60,602 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Sheboygan County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Sheboygan County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.