Taylor County, Wisconsin: commercial real estate data.
Taylor County, Wisconsin has a population of 20,024 across 975 square miles, up 1.3 percent since the 2020 census base. County output reached $1.11 bn in 2024, 482 establishments operate here, and the SBA record carries 16 7(a) approvals worth $3.2 m.
118 sourced county values · tier FULL · 11 sections
Taylor County
How many people live in Taylor County
- Population20,024
- Households8,046
- Average household size2.49
- Median household income$69,350
- Median age44.2
- Median gross rent$823 per month
- Median owner-occupied home value$197,100
- Home value to household income2.8 times
- Annual rent as a share of median income14.2 percent
- Adults 25 and over with a bachelor degree or higher17.0 percent
- Adults 25 and over with a graduate degree5.2 percent
- Adults 25 and over14,018
- Population under 184,618
- Share under 1823.1 percent
- Population 65 and over4,276
- Share 65 and over21.4 percent
- Working age population, 18 to 6411,130
- Civilian labor force9,997
- Unemployment rate2.6 percent
- Labor force participation, adults 18 and over64.9 percent
- Rank by population among Wisconsin counties53rd of 72
- Rank by population among US county-equivalents1877th
Taylor County is the 53rd largest of 72 Wisconsin counties by population. A median home costs 2.8 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 23.1 percent against 21.4 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Taylor County
Is Taylor County growing
- Population change since the 2020 census base1.28 percent
- Census 2020 base population19,913
- Births, 2024226
- Deaths, 2024212
- Natural change, 202414
- Net domestic migration, 2024-16
- Net international migration, 202448
- Total net migration, 202432
- Cumulative net domestic migration, 2021 to 202495
- Rank by growth among US county-equivalents1393rd
The county has grown 1.28 percent since the 2020 census base. Migration contributed more to 2024 change than births over deaths, so demand here follows people arriving rather than families forming.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Taylor County
Where people moving to Taylor County come from
- Tax returns filed by households arriving435
- People arriving, from those returns771
- Adjusted gross income arriving$26.0 m
- Net adjusted gross income movement$0
- Average income of an arriving household$59,867
- Largest single originTaylor County Non-migrants (7,841 households)
- Largest single destination (7,841 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Taylor County Non-migrants | 7,841 | 16,259 | $518.0 m |
| Other flows - Same State | 152 | 257 | $9.0 m |
| Other flows - Different State | 95 | 166 | $6.7 m |
| Clark County | 70 | 137 | $4.3 m |
| Marathon County | 61 | 99 | $2.7 m |
| Other flows - Midwest | 47 | 80 | $3.4 m |
| Chippewa County | 30 | 63 | $2.2 m |
| Price County | 27 | 49 | $1.1 m |
The largest single source of arrivals is Taylor County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Taylor County
What the Taylor County economy runs on
- County GDP, 2024$1.11 bn
- County GDP, 2023$1.05 bn
- GDP change, 2023 to 20245.2 percent
- GDP change over five years21.7 percent
- Rank by GDP among Wisconsin counties50th
- Rank by GDP among US county-equivalents1755th
- GDP per resident$55,387
Output grew 5.2 percent in the latest year and 21.7 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Taylor County
Who employs people in Taylor County
- Covered employment, annual average7,832
- Establishments reporting538
- Average annual pay$47,788
- Average weekly wage$919
- Sector 31-33, employment2,600
- Sector 31-33, average annual pay$55,796
- Sector 44-45, employment848
- Sector 44-45, average annual pay$30,670
- Sector 72, employment614
- Sector 72, average annual pay$14,678
- Sector 48-49, employment415
- Sector 48-49, average annual pay$57,714
- Sector 11, employment291
- Sector 52, employment235
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 2,600 | 34 | $55,796 |
| Sector 44-45 | 848 | 57 | $30,670 |
| Sector 72 | 614 | 44 | $14,678 |
| Sector 48-49 | 415 | 48 | $57,714 |
| Sector 11 | 291 | 41 | $40,974 |
| Sector 52 | 235 | 33 | $68,205 |
| Sector 23 | 233 | 42 | $76,150 |
| Sector 56 | 216 | 22 | $42,656 |
The largest sector is the biggest private employer group at 2,600 jobs, 33.2 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Taylor County
What businesses operate in Taylor County
- Establishments, all industries482
- Employment at those establishments6,986
- Annual payroll$355.2 m
- Establishments per 1,000 residents24.1
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Taylor County
What is being built in Taylor County
- Housing units authorised by permit, 202442
- Declared construction value permitted$9.7 m
- Single family units authorised34
- Multifamily units authorised8
- Multifamily share of units19.0 percent
- Average declared value per unit$231,933
- Units authorised per 1,000 households5.2
Multifamily is 19.0 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Taylor County
How much SBA lending happens in Taylor County
- 7(a) approvals recorded16
- 7(a) gross approval dollars$3.2 m
- Average 7(a) approval$201,881
- Median 7(a) approval$150,000
- 10th percentile approval$10,000
- 90th percentile approval$500,000
- Largest single approval$625,200
- Jobs reported supported, 7(a)79
- Jobs per approval4.9
- Distinct 7(a) lenders active7
- Distinct industries receiving approvals13
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer18.8 percent
- Loans on real estate terms3
- Loans on working capital terms, 120 months or shorter11
- Franchise loans0
- Franchise share of approvals0.0 percent
- Leading industry by approval countWood Window and Door Manufacturing (2)
- Most active lenderNicolet National Bank (9)
- 504 approvals recorded9
- 504 gross approval dollars$7.9 m
- Average 504 approval$881,000
- Median 504 approval$701,000
- Distinct CDCs active1
- 504 jobs per approval18.6
- 504 jobs per million dollars approved21.1
- Most active CDCWBD, Inc. (9)
- 7(a) share of SBA approvals64.0 percent
- Combined SBA approval dollars$11.2 m
The average approval of $201,881 sits close to the median of $150,000, so lending here is fairly evenly sized rather than driven by a few large deals. Only 18.8 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Taylor County
Do SBA loans in Taylor County get paid back
- Loans with a final outcome recorded7
- Paid in full5
- Charged off2
- Status: Paid in full5
- Status: Charged off2
- Status: Exempt from disclosure9
Too few loans have reached a final outcome to publish a charge off rate. only 7 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Taylor County
Which parts of Taylor County get the lending
- Places in the county with recorded lending4
- Medford, approvals12
- Rib Lake, approvals2
- GILMAN, approvals1
- Thorp, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Medford | 12 | $2,640,800 |
| Rib Lake | 2 | $326,600 |
| GILMAN | 1 | $112,700 |
| Thorp | 1 | $150,000 |
Medford accounts for 12 approvals against 2 in Rib Lake. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Taylor County
How big is Taylor County
- Land area975 sq mi
- Rank by land area among Wisconsin counties16th of 72
- Width, east to west43 mi
- Height, north to south24.2 mi
- Geographies sharing a boundary6
- Residents per square mile of land21
- Establishments per square mile0.49
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Taylor County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Taylor County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population20,024
- Households8,046
- Average household size2.49
- Median household income$69,350
- Median age44.2
Common questions
Taylor County questions, answered from the record.
How many people live in Taylor County, Wisconsin?
20,024, in 8,046 households, ranking 53rd of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Taylor County growing?
The population has grown 1.28 percent since the 2020 census base. In 2024 there were 226 births against 212 deaths, with net migration of 32. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Taylor County?
$69,350. The median owner-occupied home is valued at $197,100, which is 2.8 times income, and median gross rent is $823 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Taylor County?
482 establishments, employing 6,986 people with an annual payroll of $355.2 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Taylor County?
Average annual pay is $47,788, or $919 a week, across 7,832 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Taylor County?
16 7(a) approvals totalling $3.2 m since FY2020, across 7 lenders, with a median approval of $150,000, plus 9 504 approvals worth $7.9 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Taylor County?
42 housing units were authorised by permit in 2024, with a declared construction value of $9.7 m. Multifamily was 19.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Taylor County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Taylor County come from?
The largest single origin is Taylor County Non-migrants, with 7,841 households. Arriving households report an average income of $59,867 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Taylor County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Taylor County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.