HomeWisconsinTrempealeau County
Trempealeau County, Wisconsin: commercial real estate data.
Trempealeau County, Wisconsin has a population of 30,839 across 733 square miles, up 0.1 percent since the 2020 census base. County output reached $1.89 bn in 2024, 651 establishments operate here, and the SBA record carries 40 7(a) approvals worth $11.7 m.
121 sourced county values · tier FULL · 11 sections
Trempealeau County
How many people live in Trempealeau County
- Population30,839
- Households12,533
- Average household size2.46
- Median household income$76,313
- Median age39.9
- Median gross rent$949 per month
- Median owner-occupied home value$216,700
- Home value to household income2.8 times
- Annual rent as a share of median income14.9 percent
- Adults 25 and over with a bachelor degree or higher20.9 percent
- Adults 25 and over with a graduate degree7.2 percent
- Adults 25 and over20,479
- Population under 188,221
- Share under 1826.7 percent
- Population 65 and over5,758
- Share 65 and over18.7 percent
- Working age population, 18 to 6416,860
- Civilian labor force15,681
- Unemployment rate2.3 percent
- Labor force participation, adults 18 and over69.3 percent
- Rank by population among Wisconsin counties43rd of 72
- Rank by population among US county-equivalents1456th
Trempealeau County is the 43rd largest of 72 Wisconsin counties by population. A median home costs 2.8 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 26.7 percent against 18.7 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Trempealeau County
Is Trempealeau County growing
- Population change since the 2020 census base0.15 percent
- Census 2020 base population30,755
- Births, 2024356
- Deaths, 2024268
- Natural change, 202488
- Net domestic migration, 2024-323
- Net international migration, 202499
- Total net migration, 2024-224
- Cumulative net domestic migration, 2021 to 2024-569
- Rank by growth among US county-equivalents1773rd
The county has grown 0.15 percent since the 2020 census base. Births exceeded deaths in 2024 but more people left than arrived, so the population is being sustained internally rather than attracting.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Trempealeau County
Where people moving to Trempealeau County come from
- Tax returns filed by households arriving666
- People arriving, from those returns1,214
- Adjusted gross income arriving$39.2 m
- Net adjusted gross income movement$0
- Average income of an arriving household$58,862
- Largest single originTrempealeau County Non-migrants (11,897 households)
- Largest single destination (11,897 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Trempealeau County Non-migrants | 11,897 | 24,695 | $815.4 m |
| La Crosse County | 159 | 279 | $8.7 m |
| Other flows - Different State | 137 | 264 | $9.0 m |
| Other flows - Same State | 119 | 215 | $7.8 m |
| Eau Claire County | 112 | 191 | $6.4 m |
| Other flows - Midwest | 68 | 121 | $4.4 m |
| Jackson County | 56 | 115 | $2.7 m |
| Other flows - South | 39 | 75 | $2.0 m |
The largest single source of arrivals is Trempealeau County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Trempealeau County
What the Trempealeau County economy runs on
- County GDP, 2024$1.89 bn
- County GDP, 2023$1.75 bn
- GDP change, 2023 to 20248.2 percent
- GDP change over five years36.4 percent
- Rank by GDP among Wisconsin counties40th
- Rank by GDP among US county-equivalents1333rd
- GDP per resident$61,242
Output grew 8.2 percent in the latest year and 36.4 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Trempealeau County
Who employs people in Trempealeau County
- Covered employment, annual average12,492
- Establishments reporting835
- Average annual pay$51,189
- Average weekly wage$984
- Sector 31-33, employment4,321
- Sector 31-33, average annual pay$61,302
- Sector 44-45, employment938
- Sector 44-45, average annual pay$30,632
- Sector 72, employment716
- Sector 72, average annual pay$16,749
- Sector 56, employment558
- Sector 56, average annual pay$43,900
- Sector 48-49, employment453
- Sector 23, employment334
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 4,321 | 53 | $61,302 |
| Sector 44-45 | 938 | 91 | $30,632 |
| Sector 72 | 716 | 72 | $16,749 |
| Sector 56 | 558 | 26 | $43,900 |
| Sector 48-49 | 453 | 40 | $61,114 |
| Sector 23 | 334 | 82 | $54,864 |
| Sector 52 | 238 | 50 | $61,168 |
| Sector 81 | 230 | 50 | $50,656 |
The largest sector is the biggest private employer group at 4,321 jobs, 34.6 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Trempealeau County
What businesses operate in Trempealeau County
- Establishments, all industries651
- Employment at those establishments15,034
- Annual payroll$721.9 m
- Establishments per 1,000 residents21.1
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Trempealeau County
What is being built in Trempealeau County
- Housing units authorised by permit, 2024142
- Declared construction value permitted$37.2 m
- Single family units authorised84
- Multifamily units authorised58
- Multifamily share of units40.8 percent
- Average declared value per unit$261,735
- Units authorised per 1,000 households11.3
Multifamily is 40.8 percent of units authorised, so the pipeline is being built for renters rather than buyers.
US Census Bureau, Building Permits Survey, 2024 annual.
Trempealeau County
How much SBA lending happens in Trempealeau County
- 7(a) approvals recorded40
- 7(a) gross approval dollars$11.7 m
- Average 7(a) approval$293,335
- Median 7(a) approval$145,000
- 10th percentile approval$25,000
- 90th percentile approval$923,000
- Largest single approval$2,164,000
- Jobs reported supported, 7(a)243
- Jobs per approval6.1
- Distinct 7(a) lenders active7
- Distinct industries receiving approvals20
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer15.0 percent
- Loans on real estate terms6
- Loans on working capital terms, 120 months or shorter28
- Franchise loans0
- Franchise share of approvals0.0 percent
- Leading industry by approval countFull-Service Restaurants (7)
- Most active lenderHiawatha National Bank (27)
- 504 approvals recorded16
- 504 gross approval dollars$10.1 m
- Average 504 approval$628,125
- Median 504 approval$565,000
- Distinct CDCs active3
- 504 jobs per approval13.6
- 504 jobs per million dollars approved21.6
- Most active CDCWBD, Inc. (14)
- 7(a) share of SBA approvals71.4 percent
- Combined SBA approval dollars$21.8 m
The average approval of $293,335 sits well above the median of $145,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 15.0 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Trempealeau County
Do SBA loans in Trempealeau County get paid back
- Loans with a final outcome recorded14
- Paid in full14
- Charged off0
- Charge off rate on resolved loans0.0 percent
- Status: Paid in full14
- Status: Exempt from disclosure25
- Status: Committed, not yet disbursed1
Of the 14 loans that have reached a final outcome, 0.0 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Trempealeau County
Which parts of Trempealeau County get the lending
- Places in the county with recorded lending7
- WHITEHALL, approvals10
- Ettrick, approvals9
- OSSEO, approvals8
- GALESVILLE, approvals6
- BLAIR, approvals5
- ARCADIA, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| WHITEHALL | 10 | $2,230,100 |
| Ettrick | 9 | $4,716,000 |
| OSSEO | 8 | $1,770,500 |
| GALESVILLE | 6 | $543,800 |
| BLAIR | 5 | $1,798,000 |
| ARCADIA | 1 | $145,000 |
| TREMPEALEAU | 1 | $530,000 |
WHITEHALL accounts for 10 approvals against 9 in Ettrick. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Trempealeau County
How big is Trempealeau County
- Land area733 sq mi
- Rank by land area among Wisconsin counties38th of 72
- Width, east to west22.9 mi
- Height, north to south42.3 mi
- Geographies sharing a boundary4
- Residents per square mile of land42
- Establishments per square mile0.89
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Trempealeau County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Trempealeau County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population30,839
- Households12,533
- Average household size2.46
- Median household income$76,313
- Median age39.9
Common questions
Trempealeau County questions, answered from the record.
How many people live in Trempealeau County, Wisconsin?
30,839, in 12,533 households, ranking 43rd of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Trempealeau County growing?
The population has grown 0.15 percent since the 2020 census base. In 2024 there were 356 births against 268 deaths, with net migration of -224. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Trempealeau County?
$76,313. The median owner-occupied home is valued at $216,700, which is 2.8 times income, and median gross rent is $949 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Trempealeau County?
651 establishments, employing 15,034 people with an annual payroll of $721.9 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Trempealeau County?
Average annual pay is $51,189, or $984 a week, across 12,492 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Trempealeau County?
40 7(a) approvals totalling $11.7 m since FY2020, across 7 lenders, with a median approval of $145,000, plus 16 504 approvals worth $10.1 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Trempealeau County get paid back?
Of the 14 loans that have reached a final outcome, 14 were paid in full and 0 charged off, a charge off rate of 0.0 percent. Loans still running are excluded, because they have not yet succeeded or failed.
What is being built in Trempealeau County?
142 housing units were authorised by permit in 2024, with a declared construction value of $37.2 m. Multifamily was 40.8 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Trempealeau County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Trempealeau County come from?
The largest single origin is Trempealeau County Non-migrants, with 11,897 households. Arriving households report an average income of $58,862 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Trempealeau County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Trempealeau County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.