Waushara County, Wisconsin: commercial real estate data.
Waushara County, Wisconsin has a population of 24,868 across 626 square miles, up 2.3 percent since the 2020 census base. County output reached $919.4 m in 2024, 494 establishments operate here, and the SBA record carries 16 7(a) approvals worth $9.8 m.
118 sourced county values · tier FULL · 11 sections
Waushara County
How many people live in Waushara County
- Population24,868
- Households10,586
- Average household size2.35
- Median household income$67,107
- Median age50.2
- Median gross rent$796 per month
- Median owner-occupied home value$203,100
- Home value to household income3.0 times
- Annual rent as a share of median income14.2 percent
- Adults 25 and over with a bachelor degree or higher17.7 percent
- Adults 25 and over with a graduate degree5.7 percent
- Adults 25 and over18,930
- Population under 184,409
- Share under 1817.7 percent
- Population 65 and over6,512
- Share 65 and over26.2 percent
- Working age population, 18 to 6413,947
- Civilian labor force11,489
- Unemployment rate3.9 percent
- Labor force participation, adults 18 and over56.2 percent
- Rank by population among Wisconsin counties47th of 72
- Rank by population among US county-equivalents1668th
Waushara County is the 47th largest of 72 Wisconsin counties by population. A median home costs 3.0 times median household income, which is an affordable ownership market by national standards. Residents 65 and over outnumber those under 18, at 26.2 percent against 17.7 percent, which points demand at health care, services and single storey product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Waushara County
Is Waushara County growing
- Population change since the 2020 census base2.27 percent
- Census 2020 base population24,523
- Births, 2024187
- Deaths, 2024280
- Natural change, 2024-93
- Net domestic migration, 2024155
- Net international migration, 20245
- Total net migration, 2024160
- Cumulative net domestic migration, 2021 to 20241,051
- Rank by growth among US county-equivalents1087th
The county has grown 2.27 percent since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Waushara County
Where people moving to Waushara County come from
- Tax returns filed by households arriving737
- People arriving, from those returns1,328
- Adjusted gross income arriving$46.2 m
- Net adjusted gross income movement$0
- Average income of an arriving household$62,680
- Largest single originWaushara County Non-migrants (9,680 households)
- Largest single destination (9,680 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Waushara County Non-migrants | 9,680 | 18,789 | $630.6 m |
| Other flows - Same State | 136 | 259 | $9.3 m |
| Other flows - Different State | 121 | 245 | $10.3 m |
| Winnebago County | 104 | 172 | $5.6 m |
| Green Lake County | 51 | 85 | $2.2 m |
| Portage County | 47 | 105 | $2.6 m |
| Milwaukee County | 46 | 76 | $2.9 m |
| Marquette County | 45 | 72 | $2.6 m |
The largest single source of arrivals is Waushara County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Waushara County
What the Waushara County economy runs on
- County GDP, 2024$919.4 m
- County GDP, 2023$855.4 m
- GDP change, 2023 to 20247.5 percent
- GDP change over five years37.2 percent
- Rank by GDP among Wisconsin counties57th
- Rank by GDP among US county-equivalents1906th
- GDP per resident$36,972
Output grew 7.5 percent in the latest year and 37.2 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Waushara County
Who employs people in Waushara County
- Covered employment, annual average5,903
- Establishments reporting571
- Average annual pay$43,716
- Average weekly wage$841
- Sector 31-33, employment841
- Sector 31-33, average annual pay$51,337
- Sector 44-45, employment699
- Sector 44-45, average annual pay$29,967
- Sector 72, employment570
- Sector 72, average annual pay$17,609
- Sector 11, employment418
- Sector 11, average annual pay$42,618
- Sector 23, employment209
- Sector 42, employment193
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 841 | 22 | $51,337 |
| Sector 44-45 | 699 | 62 | $29,967 |
| Sector 72 | 570 | 60 | $17,609 |
| Sector 11 | 418 | 43 | $42,618 |
| Sector 23 | 209 | 55 | $48,865 |
| Sector 42 | 193 | 17 | $65,024 |
| Sector 48-49 | 188 | 23 | $49,120 |
| Sector 81 | 146 | 38 | $37,561 |
The largest sector is the biggest private employer group at 841 jobs, 14.2 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Waushara County
What businesses operate in Waushara County
- Establishments, all industries494
- Employment at those establishments4,855
- Annual payroll$222.4 m
- Establishments per 1,000 residents19.9
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Waushara County
What is being built in Waushara County
- Housing units authorised by permit, 2024120
- Declared construction value permitted$36.6 m
- Single family units authorised93
- Multifamily units authorised27
- Multifamily share of units22.5 percent
- Average declared value per unit$305,023
- Units authorised per 1,000 households11.3
Multifamily is 22.5 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Waushara County
How much SBA lending happens in Waushara County
- 7(a) approvals recorded16
- 7(a) gross approval dollars$9.8 m
- Average 7(a) approval$615,331
- Median 7(a) approval$261,300
- 10th percentile approval$20,000
- 90th percentile approval$1,220,700
- Largest single approval$4,615,000
- Jobs reported supported, 7(a)131
- Jobs per approval8.2
- Distinct 7(a) lenders active8
- Distinct industries receiving approvals11
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer25.0 percent
- Loans on real estate terms4
- Loans on working capital terms, 120 months or shorter10
- Franchise loans2
- Franchise share of approvals12.5 percent
- Leading industry by approval countHotels (except Casino Hotels) and Motels (3)
- Most active lenderBank First, N.A. (5)
- 504 approvals recorded7
- 504 gross approval dollars$12.8 m
- Average 504 approval$1,835,571
- Median 504 approval$869,000
- Distinct CDCs active1
- 504 jobs per approval15.4
- 504 jobs per million dollars approved8.4
- Most active CDCWBD, Inc. (7)
- 7(a) share of SBA approvals69.6 percent
- Combined SBA approval dollars$22.7 m
The average approval of $615,331 sits well above the median of $261,300, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 25.0 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Waushara County
Do SBA loans in Waushara County get paid back
- Loans with a final outcome recorded0
- Paid in full0
- Charged off0
- Status: Exempt from disclosure16
Too few loans have reached a final outcome to publish a charge off rate. only 0 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Waushara County
Which parts of Waushara County get the lending
- Places in the county with recorded lending7
- Wautoma, approvals8
- Redgranite, approvals2
- Coloma, approvals2
- WILD ROSE, approvals1
- BERLIN, approvals1
- Plainfield, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Wautoma | 8 | $2,878,000 |
| Redgranite | 2 | $1,424,000 |
| Coloma | 2 | $4,633,000 |
| WILD ROSE | 1 | $50,000 |
| BERLIN | 1 | $625,300 |
| Plainfield | 1 | $215,000 |
| FREMONT | 1 | $20,000 |
Wautoma accounts for 8 approvals against 2 in Redgranite. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Waushara County
How big is Waushara County
- Land area626 sq mi
- Rank by land area among Wisconsin counties47th of 72
- Width, east to west35.3 mi
- Height, north to south18.2 mi
- Geographies sharing a boundary6
- Residents per square mile of land40
- Establishments per square mile0.79
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Waushara County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Waushara County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population24,868
- Households10,586
- Average household size2.35
- Median household income$67,107
- Median age50.2
Common questions
Waushara County questions, answered from the record.
How many people live in Waushara County, Wisconsin?
24,868, in 10,586 households, ranking 47th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Waushara County growing?
The population has grown 2.27 percent since the 2020 census base. In 2024 there were 187 births against 280 deaths, with net migration of 160. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Waushara County?
$67,107. The median owner-occupied home is valued at $203,100, which is 3.0 times income, and median gross rent is $796 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are there in Waushara County?
494 establishments, employing 4,855 people with an annual payroll of $222.4 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Waushara County?
Average annual pay is $43,716, or $841 a week, across 5,903 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Waushara County?
16 7(a) approvals totalling $9.8 m since FY2020, across 8 lenders, with a median approval of $261,300, plus 7 504 approvals worth $12.8 m. These are approvals recorded in the release, not loans disbursed.
What is being built in Waushara County?
120 housing units were authorised by permit in 2024, with a declared construction value of $36.6 m. Multifamily was 22.5 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Waushara County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Waushara County come from?
The largest single origin is Waushara County Non-migrants, with 9,680 households. Arriving households report an average income of $62,680 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Waushara County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Waushara County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.